Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. And they already have much of the information that advertisers request from prospects in a lead gen form. An instant form lead gen ad.

Lead Gen 104

Lead Gen Paid Content Social Media Sales Qualified Leads 104

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 100

Paid Content Linkedin Social Media Top of Funnel 100

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 85

Linkedin Stats Lead Scoring Lead Ranking 85

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? What actions do you want your prospects to take? Or an ad on LinkedIn. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. That’s a lot of hopefuls.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Marketing Insider Group

MARCH 29, 2021

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. This type of content provides a signal of trust for both prospective buyers and search engines.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 12, 2020

But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers. They want sensitivity to current conditions, but also straight talk from vendors about how they can help. And a (small) majority are still actively buying. B2B Buyers Are Still Buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Hubspot

JANUARY 23, 2018

Want to become a prospecting superstar? LinkedIn Sales Navigator is a fantastic resource. It simplifies the process of finding, contacting, and staying up-to-date with prospects, referrals, and customers. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights.

Linkedin 101

Linkedin Enterprise Management Work Management Ideal Customer Profiles 101

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

DECEMBER 15, 2021

So, B2B marketers must develop a renewed focus on building trust with clients and prospects. Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. The trusted relationship.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Trade Press Services

MAY 6, 2024

Connecting with your prospects and clients in person is a main driver for sales and marketing, and events are still a top choice for this. But engaging with customers and prospects needs to start well before the event itself.” Connect on LinkedIn with a personalized message. Consider timing.

Trade Show 78

Trade Show Marketing Management Planning B2B Thought Leadership 78

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product.

Statistics 83

Statistics Work Management B2B Marketing Marketing Management 83

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Prospects became disillusioned by the bait and switch of giving up an email address for ransom, only to be nurture-emailed into oblivion. Google, LinkedIn and Facebook are driving CPC up. Prospects are now wise to the lead magnet — future email bait and switch. Drive more.

Marketing AI 110

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 110

Madison Logic

MAY 3, 2022

B2B marketers must engage prospective buyers with relevant content and advertising across multiple channels across individual members of a larger buying committee. . Identify and Prioritize Your Target Accounts for LinkedIn. It’s 2022. However, there’s a problem: this audience researches solutions in many different areas.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Heinz Marketing

FEBRUARY 17, 2023

One bad experience with a physician or a clinic and a staggering 76% of patients will not hesitate to cut ties, so your healthcare prospects deeply care about their patient experience and their public reputation. That means in order to win over your healthcare prospects, you will need to hang out in the same space they frequent.

Work Management 101

Work Management Marketing Management B2B Marketing B2B 101

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. ZoomInfo ReachOut Our ReachOut feature simplifies your social prospecting process.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? This is very short-sighted.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Even if the purpose of your webinar is to attract new leads and prospects, you should leverage your existing email list. Send an Email Invite to Your Audience.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts.

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

SalesGrape

OCTOBER 11, 2023

Here are some key trends that have emerged in telemarketing for B2B marketing: Data-Driven Approach Gone are the days when telemarketers relied solely on cold calling lists purchased from third-party vendors. Building Trust: Telemarketing provides an opportunity to establish a personal connection with prospects.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s also a great way to be discovered by (and build trust with) your prospective customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. In fact, just 17% is spent meeting with potential vendors. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Rev

SEPTEMBER 27, 2023

Sales prospecting tools Sales prospecting tools are essential for any sales team that wants to stay on top of new leads. These tools can help you do things like connect with leads on social media, create targeted campaigns to engage prospects and track results. But it’s worth repeating!

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. The primary audience has been B2B marketers looking for creative ways to engage with prospects. “I had someone reach out to me on LinkedIn — and what he did was really smart.

Service 111

Service SMB Fulfillment Sample 111

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. The immediacy of social makes it easier for salespeople to connect with, engage and nurture top prospects. Create authentic relationships with prospects. What is social selling?

Tips 130

Tips Ideal Customer Profiles Work Management Marketing Management 130