Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well.

Social Media 141

Social Media Social Marketing Media Planning 141

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So Dylan actually built a custom script to find the most influential designers on Twitter and cold-DM’d them to show them Figma. There were 80 people.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). PR Strategy. PR is the most effective way to promote your business.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Marketing Insider Group

NOVEMBER 10, 2014

” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” ” You can follow them on Twitter too (@ RTMSucks ). .”

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies PR 100

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. Our Facebook and Twitter ads (with our ad spend and CTR). A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. For campaigns that went “viral” and performed well above the norm, we excluded them in the calculation so as not to skew the averages higher.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). PR bridges the gap between the customers, the media and you/your client. For example, advertising and PR work together. Think About Inbound AND Outbound PR. B2B PR can be used as an inbound marketing tool too!

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Brandpoint

JULY 24, 2018

Don’t worry about going viral – in fact, that’s a pretty unrealistic goal. If one competitor posts every day to Facebook and only gets one or two “likes,” but receives multiple retweets and responses on Twitter, then you may want to start refining your Twitter game. Not scheduling.

Social Media 96

Social Media Social Marketing Media Planning 96

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. For more specific advice, check out our Twitter audit guide. Not-for-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

Hubspot

SEPTEMBER 15, 2020

Alternatively, you can always ask a PR, marketing, or social media manager to participate in the Q&A. The brand masterfully took advantage of the trending hashtag #FirstDayOfSummer and partnered with some rising influencers on Twitter's Periscope. Your audience will appreciate being able to put a face behind the brand.

Examples 101

Examples Ad Building Brand Identity Branding 101

Hinge Marketing

OCTOBER 17, 2019

For instance, the misconduct of a firm leader can quickly turn into a PR crisis that calls into question the credibility of a firm. In 2018, Martin Sorrell, CEO of WPP, the world’s largest advertising and PR firm, resigned amid allegations of personal misconduct. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

ClearVoice

AUGUST 22, 2019

And the loudest people actually post their negative work experiences on Twitter or LinkedIn, in hopes they’ll go viral. When a tweet or Instagram post can go viral and attract tons of positive or negative attention to your business, it’s hard to let even microcopy go through without reading and analyzing every word of it.

Paid Search Agency 73

Paid Search Agency Work Management Advertising Agencies Ad Agencies 73

Sprout Social

JANUARY 12, 2022

Ever notice that a lot of brand content on LinkedIn doesn’t rack up a ton of likes and shares? If your tags are underperforming or you want to increase the visibility of your UGC, consider: Feature a hashtag (and call-to-action) in your bio (think: Instagram, Twitter) encouraging people to share photos. Think about it.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Walker Sands

NOVEMBER 6, 2018

Change isn’t as simple as a post going viral — it takes time. Add competitors to your Pages to Watch section of insights on Facebook, create Twitter Lists and use LinkedIn’s competitor analysis tool. According to Sprout Social’s data, here are the best times to post on each network: LinkedIn: 3 to 5 p.m. Wednesdays.

Social Media 40

Social Media Organization Media PR 40

Marketing Insider Group

NOVEMBER 21, 2013

It was produced to educate children on train safety and quickly became a social and viral sensation after it was released late last year. The Wall Street Journal ran this quote from Volvo’s PR manager: “The stunt is real and is performed in just one take. The video has racked up 65 Million pageviews on YouTube.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

LeadSquared

FEBRUARY 23, 2016

You can check out our first video on viral marketing, here. We also generate leads through outbound efforts such as market research (cold-calling and cold-emailing suitable prospects), PR, physical events, etc. Focus tremendously on PR. PR is a great tool for building brand visibility on a shoestring budget.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. If he’ll be near you, check it out.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. For more specific advice, check out our Twitter audit guide. Not-for-profit example.

Social Media 52

Social Media Social Marketing Media Planning 52

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

LeadSquared

FEBRUARY 10, 2016

It doesn’t necessarily has to go viral. b) Twitter Trends – Look at Twitter trends to see what people in your industry are talking about. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. by strategic content I mean, PR story, corporate news, etc.).

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Outgrow

FEBRUARY 25, 2021

It was around this time that the Hotmails and the LinkedIns of the world were exploring what Sean Ellis eventually came to call “growth hacking”. Source: Twitter. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. The 2000s saw the budding internet culture. Engagement?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Webbiquity

MAY 30, 2010

The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world. 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Linkedin is for people you know. Twitter is for people you want to know. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. How can I help you?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. Blog Funnelholic Twitter funnelholic. " Ardath Albee. Ardath Albee Recommends.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 9, 2011

Content marketers think great content will go viral. These campaigns went viral because the content was great, so if I make great content, it'll go viral, too. Even if you’re one of the lucky few whose content goes viral, what are the chances you can replicate that? Will It Blend? The Old Spice Guy. Elf Yourself.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

NOVEMBER 11, 2014

The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. If I find people to reach out to, I’ll look at them on LinkedIn and see where they’ve worked before and if we have any common connections.

Process 28

Process Paid Search Agency Advertising Agencies PR 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MARCH 1, 2011

His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. One can coordinate people through a Facebook group, start a few discussions on LinkedIn or create a Twitter hashtag to build an ever-evolving conversation.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Online Marketing Institute

JULY 9, 2009

LinkedIn profiles are updated. Twitter feeds spring up. Like traditional PR activities (i.e. Were getting active in twitter, linkedin, and blogging, but need to work on an over all strategy and determine exactly what we want to invest on this and then measure the ROI. This internal buzz stimulates action.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 1, 2011

When done right, social media will help your contests go viral. In the case of HubSpot’s Website Grader contest, using Twitter to tweet your website’s grade is the required method for entry. Many successful giveaways expand their reach to multiple sources utilizing blogs, Twitter, Facebook, and LinkedIn (to name a few).

Social Media 28

Social Media Media Buzz Blogger 28