Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Place Guides: Curate a guide using posts with specific geotags.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

MARCH 16, 2022

If one person watches a video 10 times, it counts as one unique view. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Here are a few YouTube metrics to measure whether your videos are standing out.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously).

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. Read on to learn how. Description. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. How to use hashtags on LinkedIn. bill.hirst. ??

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Webbiquity

AUGUST 18, 2020

Attendees can move in and out of rooms just like an in-person event. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. In fact, 62% of financial advisors have reported getting new clients through LinkedIn.

Social Media 84

Social Media Work Management Marketing Management Service 84

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). It’s a numbers game. Your employees have an average of 10x more followers than your corporate pages.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. If you have services to sell to businesses, LinkedIn may be your best bet. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Get what you pay for with Paid Social Campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Martech Advisor

JANUARY 30, 2020

Facebook is trying hard to make transparency, high-quality content, and personal relationships the cornerstone of its platform. Some brands have struggled to achieve the expected ROI and switched to other social platforms like Tik Tok and LinkedIn. Leah Logan, VP of Media Products at Inmar, exclusively to MarTech Advisor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Video marketing can help personalize your marketing campaigns. You can also include subscribers’ names or business logos to personalize the video experience further. What happened? Funnel Videos.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Business purchasers use Linkedin as their social media platform of choice. Dutch company Schouten & Nelissen found that developing short videos and promoting them on Linkedin allowed them to reach potential customers at a cost of less than 5 cents per view.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). What is your brand’s voice/personality? Who is your target audience? What makes your brand unique?

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” You can do that organically by making your content go viral or by paying for social media ads. TikTok’s average engagement rate is 4.25%. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%).

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. We personally recommend RafflePress to help you run your contests and giveaways. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Metadata

JULY 21, 2022

But your customers don’t build walls around their professional and personal lives. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 88% , Instagram beats both Facebook and LinkedIn. And you can find them on Facebook. Fashion Auto Ecommerce B2B.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Vidyard

DECEMBER 13, 2018

Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Martech Advisor

SEPTEMBER 26, 2019

While 6-second video ads have been around since 2016, with YouTube’s Bumper Ads and Facebook’s short video ads, and more recently Instagram and Snapchat ’s Story Ads; Twitter joining the battleground changes marketing dynamics altogether. TikTok challenges have the potential of going viral. Over to You.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Adobe Experience Cloud Blog

JANUARY 15, 2020

Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. They retweeted the original post, adding their own condolences and personal memories in the long run. That’s an understandable feeling. Godspeed Spook.

Paid Search Agency 87

Paid Search Agency Advertising Agencies Social Media Classified Ads 87

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Business purchasers use Linkedin as their social media platform of choice. Dutch company Schouten & Nelissen found that developing short videos and promoting them on Linkedin allowed them to reach potential customers at a cost of less than 5 cents per view.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Hubspot

AUGUST 2, 2018

No sane person would ever click on it. Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. Nowadays, this ad would be considered the scum of clickbait. With almost 1.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Buffer

OCTOBER 6, 2022

Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer’ In this interview, we talk about how she grew her personal brand, with a newsletter called Why We Buy that has an audience of 10,000 people and a Twitter account with eight times that number.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. At the same time, the amount of emojis show this is a network where you can be more personal and connect with users via emojis. People tend to use their Google Plus accounts for posting comments on YouTube, but there are people who actively use it as a social network. Best Time to Post on LinkedIn.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Navigate the Channel

MAY 24, 2023

Include a quote from your president, CEO or person in charge of the launch, but don’t let them use meaningless words. Start a blog (it could even be about the launch planning) or podcast, post pre-launch messaging on LinkedIn or Meta, gather your influencers, if you have or want them, and streamline the collective focus.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Parse.ly

JUNE 11, 2020

This is why you often see the same company with recurring ads on YouTube — they’re paying for that exposure. For example, you can use Google Ad Manager for Google Ads, Facebook Ads Manager for Facebook Ads, LinkedIn Marketing Solutions for LinkedIn, etc. How to track paid media. Paid ads are specific to different platforms.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Vidyard

NOVEMBER 29, 2016

It also investigates new trends around video personalization and use of video with account-based marketing strategy, as well as examining video’s spread beyond marketing departments. 50% said they plan to use a third-party video hosting or video marketing platform vs. YouTube or Vimeo, up from 38% last year.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

LeadSquared

APRIL 13, 2021

With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience. Videos on LinkedIn get 24 times more comments and 7 times more reactions as compared to textual posts.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Chatbots can help you automate content delivery, order/appointment booking and confirmation, delivery tracking, and personalization of the overall experience. Slack Created a YouTube Playlist Featuring its Top Customers.

Social Media 118

Social Media Campaigns Media Top of Funnel 118