Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . Update your personal page and encourage others, especially company executives to do the same.

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Biznology

NOVEMBER 9, 2017

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Personalized messages that trigger authentic conversations are a great strategy here. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Use your observations to create personalized, exclusive experiences.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development? Psychology and persuasion were a significant part of the curriculum.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Of course not! Neither is the rest of humanity. We’re not joking.

SEO 245

SEO Lead Ranking Content PR 245

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. Buffer Community : Buffer’s Slack community is one of my personal favorites. COULD LINKEDIN GROUPS MAKE A COMEBACK? WILL SLACK REPLACE LINKEDIN GROUPS? It’s free to join.

Linkedin 141

Linkedin Business Communities Social Media 141

Webbiquity

OCTOBER 22, 2020

Here are 11 effective ways to use personal branding to boost your business. Your personal appearance is an important part of your visual brand. Gain personal qualifications. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Dress to impress.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. do it today).

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Reaching out to your LinkedIn network and asking for suggestions can also be a great way to get the process going.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Personal branding is like online hygiene: it’s no longer optional. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Webbiquity

NOVEMBER 9, 2021

Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). But broadly speaking, here are seven different places to use your UVP in some form.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Zoominfo

AUGUST 1, 2023

ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. 19, 2023, T-Mobile revealed that someone had hacked into their systems and accessed personal data affecting 37 million customers. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

ViewPoint

APRIL 2, 2013

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. For B2B Marketing, Email Should be Personalized and Targeted.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Contently

APRIL 27, 2016

LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Far from it. You’re welcome.

Linkedin 60

Linkedin PR Ideal Customer Profiles Profiling 60

Martech

MARCH 8, 2024

Houston, we have a problem These sweeping changes already making their way into our daily personal and professional lives present several challenges for individuals and organizations. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications.

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. Who’s the most influential person in that field? The influencers you know….

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Schubert B2B

JUNE 22, 2023

They want to be able to connect with the company and receive a personal response. Moreover, social media platforms are perfect for amplifying your B2B PR placements and increasing your share of voice in the industry. That’s exactly why social media should be at the center of your PR and customer care services.

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Brandpoint

JULY 11, 2022

She uses humor and personal stories to get her points across. They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person. LinkedIn newsletters In The Know Author: Brandpoint Frequency: Bi-weekly Why read: What’s Brandpoint doing in this mix, you might ask?

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Bluetext

OCTOBER 4, 2021

Social media platforms such as LinkedIn have exposed a high percentage of PR and marketing professionals leaving their positions no matter the industry or tenure. The current conditions make a strong argument to fill the gap with a tech PR agency, like Bluetext. What value will I get for the cost? What is my budget?

Advertising Agencies 26

Advertising Agencies Paid Search Agency PR Ad Agencies 26

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Convince & Convert

JANUARY 16, 2015

Jason Miller is the Senior Content Marketing Manager at LinkedIn , where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He’s a part of the band, as an SEO person should be part of the marketing team, not off in a corner somewhere. Doc McGhee (band manager) = PR.

Top of Funnel 152

Top of Funnel Work Management Digital Marketing Funnels Marketing Management 152

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

ClearVoice

JANUARY 14, 2020

Note, though, that while editorial outlets are hungry for “hot takes” from known personalities and controversial voices, the hot take style tends to annoy people as much as it engages them. Writers often deliberately choose a company or personality they want to include in a story. Don’t do this and don’t ask your PR team to do it.

CMS Development 119

CMS Development Content Marketing Media Planning 119