KoMarketing Associates

MARCH 3, 2020

This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Nurture Potential Buyers on LinkedIn. Final Thoughts.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. billion active users online (+7.6% Tumblr (230M).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

Valasys

MAY 24, 2021

Make sure your website is mobile-friendly and well-optimized for SEO. Moreover, you can run ads on Facebook, Instagram, Pinterest, LinkedIn, and other similar platforms so that your business reaches the maximum number of people. One can use this platform to promote the products, offers, and services online. Thanks for reading.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 54

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Webbiquity

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Marketing Charts ). Marketing Charts ). (It’s not what you almost certainly think.). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Hinge Marketing

MAY 21, 2015

A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? So, what is it about mobile devices that led to this increase in popularity?

Service 48

Service Mobile Marketing Internet Marketing Lead Scoring 48

KoMarketing Associates

APRIL 27, 2017

There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. LinkedIn Account Targeting. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Hinge Marketing

MAY 12, 2015

But with the new update focused on mobile-friendliness , they may be making their biggest transformation yet, at least where companies are concerned. On April 21, the search giant made another update aimed at delivering higher-quality content, and this time they set their sights set on mobile-friendliness.

Service 48

Service Lead Scoring Lead Ranking Mobile Marketing 48

EMagine B2B Blog

JANUARY 24, 2014

Mobile Strategy. Your company website MUST cater to mobile, desktop, and everything in between. With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. WordPress works wonderfully for most B2B websites!

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. This is especially true as “zero-click searches” become more prevalent and as Google continually evolves toward being “mobile-first” and voice search driven. So why is all this happening?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

MAY 22, 2018

Over the next few years mobile traffic will continue to rise significantly. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. By creating an audience that is made up of mobile users, advertisers have the ability to reach them on all devices, including desktop and tablets. Partially Completed Forms.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Google Announces New Offerings in Real-Time, Mobile and Social Search. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. Having trouble associating your digital marketing spend to revenue?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Online Marketing Institute

JULY 31, 2018

Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space. To help you get started, weve prepared a simple infographic which outlines a digital path for the manufacturing industry and all the relevant statistics cited above.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Is your content mobile friendly? 33% accessed coupons.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Online Marketing Institute

JULY 24, 2018

According to a report based on survey data from over 2,500 CIOs and released by Robert Half Technology at the end of last year, "In the latter half of 2017, digital marketing, cloud or big data, and mobile projects were the top digital initiatives driving technology hiring in most U.S. businesses." Double down on digital development.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Class 52

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

JUNE 26, 2018

As social media sites like LinkedIn offer job listings and Facebook offers the ability to generate company reviews , take note of how this functionality appears in brand-based search results. Mobile App Directories – if your organization has a mobile application, ensure information in app directories is up to date and accurate as well.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Salesforce Marketing Cloud

JANUARY 24, 2022

According to the Small and Medium Business Trends report , 45% of SMBs use marketing automation. To maximize your marketing, information and tracking must get to sales. This is why marketing automation is such a necessary small business online marketing tool. What does that look like in real life?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

Outgrow

DECEMBER 17, 2020

However, as per the Mobile Quarterly Index by PubMatic , mobile ad spends globally soared 71% YoY during the second quarter of 2020. The same report by PubMatic also claims that mobile video ad spends globally rose by 116% compared to pre-pandemic figures. Ecommerce and Online Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. Mobile Marketing. Reputation Marketing. Social Media Marketing.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Writing on the Web

FEBRUARY 19, 2014

But ten years later, there are a lot of ways to spread your word and publish quality content online. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Marketing is not the only reason companies can get value from blogging. Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Tomorrow People

AUGUST 14, 2012

The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. Is your site accessible on mobile devices ? How does your website compare?

Top of Funnel 120

Top of Funnel Marketing Funnels Marketing & Strategy Inbound Marketing 120

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. Details of the panel are as follows: Diverse Technology Environments and the Impact on International Marketing . What are the various internet and mobile phone penetration rates?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Online Marketing Institute

AUGUST 7, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Social Media 52

Social Media Work Management Marketing Management Class 52