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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. Another inquired on SEO because they were about to engage in a site redesign. We receive a lot of questions about our “online marketing process”. There Is No One Size Fits All B2B SEO Program.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. Turn data into valuable reports and dashboards to prove SEO value.

SEO 174
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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). Marketers spend a lot of money online; overall, U.S. And in PPC search ads, 86% of all ad impressions accrue to the top four spots. eMarketer ).

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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

This could be your client asking a question about SEO best practices or your CMO looking for answers. It’s important to know the truths and falsehood of SEO. In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false.

SEO 120
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Webinar: 2013 SEO Trends and Predictions

KoMarketing Associates

The webinar, featuring five industry thought leaders, will discuss SEO predictions for 2013. 2012 might have been the biggest year of change yet in the SEO industry. Ongoing changes in the SEO world will open new avenues for ROI-driven traffic if you know where to look. Content marketing’s big shiny role in search.

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How SEO and SEM Strategies Work Together

Top Rank Marketing

Search engine optimization (SEO) and search engine marketing (SEM) are different forms of digital marketing that require distinct skill sets and approaches, but one is not complete without the other. What’s the difference between SEO and SEM strategy?

SEM 96
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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.