Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? IG followers,” wrote comedy editor Megh Wright on Twitter. “If ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Is there any such thing as a free meme?

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Get started today and generate more traffic and leads for your business.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

DECEMBER 21, 2023

Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Collecting emails is a form of lead generation. You can also create viral articles or epic guides.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Try it out yourself and then check the referral traffic in your particular analytics tool. This leads us to another trend — partnering and influencer collaborations. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform.

Paid Content 131

Paid Content Search Marketing Promotion Advertising Agencies 131

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. When measuring brand awareness, think of it as a popularity contest where you find out who’s leading the race. Or are they searching for generic terms that lead them to you?

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. They use some of the best lead generation tools to mine a stream of qualified leads.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

Social Media 98

Social Media Features Media Curation 98

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Martech Advisor

APRIL 3, 2020

While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. But there is a huge gap between a relevant article and a hilarious meme—these are completely different levels of virality. A large chunk of your inbound traffic is naturally unqualified.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million followers on Twitter, and 2.4 Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Get People Moving!

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Webbiquity

JANUARY 9, 2024

Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Research existing viral lists on your topic and aim to find a unique angle no one focused on.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Web content with virality factor. Search is also by far the biggest source of traffic for any site.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

JUNE 22, 2021

36% of consumers follow brands on Twitter. Why you should be on Twitter. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. For brands, maintaining an active and responsive Twitter presence is crucial for maintaining a competitive edge.

Social Media 115

Social Media Stats Ideal Customer Profiles Media 115

Scoop.it

NOVEMBER 11, 2021

Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone. Harnessing the Power of Hashtags.

Curation 86

Curation Efficiency Allocation Generation 86

Marketing Insider Group

MARCH 16, 2023

Here are some Ravenclaw brands we love: Moz Moz is a comprehensive SEO software publisher that helps leading brands to optimize their content — so they know a thing or two about how to do it. For our clients, we aim to do the same with full-scale content services that help them generate leads and build search visibility that lasts.

Marketing Agencies 2 221

Marketing Agencies 2 Lead Ranking Content Work Management 221

Optinmonster

DECEMBER 28, 2023

Instead, here’s a breakdown of engagement rates by the leading social media channels. OptinMonster is the best lead generation software that can help you monetize your website traffic. Cosmetic Capital used OptinMonster to create a countdown timer on their floating bar and increased leads by 300%. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

MARCH 8, 2021

A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who will take the lead on creating content for a blog or social media, and do you have the resources you need to do that? But when done poorly, an attempt to create timely content can fall flat.

Content 126

Content Trends Social Media Eye-Tracking 126

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Choose the Right Social Media Platform. And everyone is on Facebook.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Convince & Convert

JANUARY 22, 2015

And it’s clear that more and more brands are following Red Bull’s lead and building full-fledged media divisions. To compete in today’s hyper-competitive online media world, you can’t sit back and wait for the traffic to come to you. The Programmatic Content Play. What does all this have to do with programmatic marketing ?

Ad Exchange 146

Ad Exchange Intent Signal Viral Marketing Distribution 146

Conductor

OCTOBER 11, 2022

Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. Securing the top spot can lead to a 34.2%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Optinmonster

NOVEMBER 5, 2020

It gives you instant access to your target audience, can be a consistent resource for boosting your site’s traffic, and helps you get more leads and sales. Build relationships with new followers to nurture warm leads into customers. By creating a viral online giveaway, you can see huge increases in your follower count.

Social Media 107

Social Media Media Best Practices Display 107

SnapApp

AUGUST 8, 2012

Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. This allows Luxury Link to not only grow this number for their Facebook Page, but to increase viral traffic to both their app and their Page. 152 lead forms submitted. 82 Facebook shares. -

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 109

Public Relations PR Thought Leadership Advertising Agencies 109

Adobe Experience Cloud Blog

JANUARY 15, 2020

Another challenge for small businesses (also seen on the graphic above) has been to attract, capture, and convert leads into customers. Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. LinkedIn offers 80% of social media B2B leads , for example. Picture this: 41% of U.S. TrackMaven found many SMBs are.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. Recommended for you.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Adobe Experience Cloud Blog

OCTOBER 30, 2018

By utilizing funnel optimization to convert organic traffic into purchases. Organic social media marketing has a 100% higher lead-to-close rate than paid marketing. Emojis are a way to humanize your brand as well as express complex ideas in fewer characters so you can engage more on platforms such as Twitter.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134