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How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN: Had to be converted to social selling.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

7 Tactics that Are Working for B2B Lead Generation Today

LEADership

Here is a quick list of the B2B lead generation tactics that are working today. Lead scoring using behavioural data. The right lead generation program will allow you to monitor lead behaviour online and track progression carefully. Progressive lead profiling.

What Could Kill Google and Facebook

Webbiquity

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Given these issues, it’s little wonder that Facebook has the lowest user satisfaction rating of all the major social media sites. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

I used Alexa traffic rankings, which are far from perfect but good enough for this sort of project. I sampled leading marketing automation vendors for different sized companies. It turns out that G2Crowd and TrustRadius had consistently huge leads over the others.

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Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

They compete with each other on key performance indicators like safety, on-time delivery, quality, energy management and employee satisfaction. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. 117 connections on LinkedIn ( Pete the Plantville Manager has his own LinkedIn page). Related Resources: B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

80% of marketers use these as primary success metric; 56% base social success on website traffic. That may be because social media isn’t just about lead gen. Audience size (61%) and website traffic (56%) round out the top three.

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15 B2B case studies show how content marketing drives ROI

Biznology

The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. LINKEDIN : Had to be converted to social selling. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Why Social Media Matters for B2B Vendors

Webbiquity

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

From Scratch: Four (Free) List Building Strategies

Act-On

We see many marketers leverage the size of their subscriber list to indicate satisfaction, with offers like: “Join more than 70,000 professionals…”. And – most importantly – watch your lead pool grow. Lead List Purchases.

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My Leads Went Where??! – Lead Generation Horror Story #1

Reachforce

In the day to day challenge of lead generation, numbers matters. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? The average close rate on hand-raisers from inbound lead forms was around 50%.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Reports should lead to increased profits. Cost Associated Per Lead Acquisitions. How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? Mobile Traffic.

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The exposure of the content you share will start to help you earn followers and traffic itself.

5 Steps to achieve Lead Generation ROI

B2B Marketing Insider

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Think sales, leads, pipeline. Create a lead scoring system.

5 Common Traits Of The Best Content Marketing Companies

B2B Marketing Insider

Ask if the firm provides reports on elements such as monthly search ranking data, details of new mentions or guest post acceptances on other blogs or websites, data on organic search traffic and the most popular content, and details of new subscribers, as well as other KPIs, she suggests.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Media: Streaming video is up to 37% of Internet traffic during peak TV viewing hours. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. It’s not enough to begin tracking when the lead is generated.

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87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Habbo users are the youngest, Plaxo’s the oldest, and LinkedIn’s the wealthiest).

Act-On Software a Leader in Marketing Automation

Marketing Action

Overall, marketing automation users report an 85% rate of satisfaction with their software. Act-On is clearly a favorite amongst users who have shared their experiences and overall satisfaction with marketing automation.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

Do You Know The Most Important Number In Marketing

B2B Marketing Insider

And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, search and social media. Then we pay to convert the traffic.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway.

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The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. My next post will give you 6 steps to create content that drives leads for sales.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. How do you think your blogging and vlogging generate international leads?

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page. link] Demand Satisfaction!

5 Ways to Use Social Media in Marketing Automation

LeadSloth

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Lead Nurturing. Lead Intelligence.

How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. This person OWNs the growth of traffic and leads from your blog and social media efforts.

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Integrating Social Media and Search

B2B Marketing Insider

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media: The Journey Begins With You

B2B Marketing Insider

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. But you already know that :) Lisa | SEO Brisbane It is also useful to take note of the flow of traffic.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. linkedin.