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7 Tactics that Are Working for B2B Lead Generation Today


Here is a quick list of the B2B lead generation tactics that are working today. Lead scoring using behavioural data. The right lead generation program will allow you to monitor lead behaviour online and track progression carefully. Progressive lead profiling.

How to Master Local Lead Generation


You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers.

Trending Sources

20 Handy B2B Lead Generation Resources


The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

Interesting Infographics: Your Guide To Social Media Lead Generation


Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads with social media.

10 Ways to Use Social Networks for B2B Marketing


LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Links from your profiles and social network posts / updates all help to increase the authority of your website and blog with the search engines, leading to higher rankings.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

I used Alexa traffic rankings, which are far from perfect but good enough for this sort of project. I sampled leading marketing automation vendors for different sized companies. It turns out that G2Crowd and TrustRadius had consistently huge leads over the others.

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Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

They compete with each other on key performance indicators like safety, on-time delivery, quality, energy management and employee satisfaction. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. 117 connections on LinkedIn ( Pete the Plantville Manager has his own LinkedIn page). Related Resources: B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%.

47 Superb Social Media Marketing Stats and Facts


80% of marketers use these as primary success metric; 56% base social success on website traffic. That may be because social media isn’t just about lead gen. Audience size (61%) and website traffic (56%) round out the top three.

15 B2B case studies show how content marketing drives ROI


The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. LINKEDIN : Had to be converted to social selling. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Why Social Media Matters for B2B Vendors


SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Companies active in social media report a 59% higher lead conversion rate for organic search traffic. •

From Scratch: Four (Free) List Building Strategies


We see many marketers leverage the size of their subscriber list to indicate satisfaction, with offers like: “Join more than 70,000 professionals…”. And – most importantly – watch your lead pool grow. Lead List Purchases.

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My Leads Went Where??! – Lead Generation Horror Story #1


In the day to day challenge of lead generation, numbers matters. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? The average close rate on hand-raisers from inbound lead forms was around 50%.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Reports should lead to increased profits. Cost Associated Per Lead Acquisitions. How much is it costing you to acquire each lead? How many leads are generated by each one of your marketing efforts, and what’s the value of those leads? Mobile Traffic.

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. The exposure of the content you share will start to help you earn followers and traffic itself.

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Think sales, leads, pipeline. Create a lead scoring system.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Media: Streaming video is up to 37% of Internet traffic during peak TV viewing hours. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Act-On Software a Leader in Marketing Automation

Marketing Action

Overall, marketing automation users report an 85% rate of satisfaction with their software. Act-On is clearly a favorite amongst users who have shared their experiences and overall satisfaction with marketing automation.

5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

Ask if the firm provides reports on elements such as monthly search ranking data, details of new mentions or guest post acceptances on other blogs or websites, data on organic search traffic and the most popular content, and details of new subscribers, as well as other KPIs, she suggests.

Why a content strategy is so important for your business and how to build one

Canadian Marketing Association

Customer satisfaction. And as you rally around business outcomes and customer satisfaction, make sure you discuss more than eyeballs and clicks. What are the most valuable outcomes you seek to achieve (loyalty versus volume, quality leads versus quantity, etc).

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. It’s not enough to begin tracking when the lead is generated.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018


It’s no longer a tool for spamming leads sick of impersonal emails. . . Chatbots will become a primary channel for lead and customer education. LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns. Landing pages for capturing leads. .

7 B2B Marketing Trends to Watch in 2018

Circle Studio

While these are certainly organizational challenges that will require cross-departmental collaboration to solve, marketing is well-positioned to lead the charge. For B2B firms with long, complex sales cycles that often involve many stakeholders and transactions that are typically high-value in nature, ABM represents a more effective way to generate new business than solely relying on “inbound” approaches to lead generation.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. Habbo users are the youngest, Plaxo’s the oldest, and LinkedIn’s the wealthiest).

The Ultimate Dictionary of Marketing Terms You Should Know


Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

Do You Know The Most Important Number In Marketing

Marketing Insider Group

And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, search and social media. Then we pay to convert the traffic.

60 Marketing Acronyms Every Industry Pro Should Know


A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead.

How to Automate Your Client KPI Reporting Process: The 11 Step Guide


Imagine you want to increase your client's leads from organic traffic. That list might include metrics from a Google Analytics segment for organic traffic, combined with contacts generated from search, which is measured by a smart list or a lifecycle stage from HubSpot.

19 Things We Can Learn From Numerous Heatmap Tests

delicious b2bmarketing

They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Do these 2 things and you will find valuable leads. In the next post , I will list the actions you can take today to deliver targeted leads to sales. My next post will give you 6 steps to create content that drives leads for sales.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. How do you think your blogging and vlogging generate international leads?

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page. link] Demand Satisfaction!

5 Ways to Use Social Media in Marketing Automation


Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Lead Nurturing. Lead Intelligence.

Integrating Social Media and Search

Marketing Insider Group

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

How to Structure a Kick-Ass Marketing Team for Any Company


Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. This person OWNs the growth of traffic and leads from your blog and social media efforts.

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Social Media: The Journey Begins With You

Marketing Insider Group

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Content SEO

delicious b2bmarketing

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. But you already know that :) Lisa | SEO Brisbane It is also useful to take note of the flow of traffic.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. linkedin.