ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

thePoint

FEBRUARY 22, 2023

These are valid leads if the prospect represents the right target company type and the right persona at that company (one you want to speak with). What should sales do with these leads? Want to discuss this further or even schedule a marketing-sales alignment review? Book a meeting with me at your convenience.

Leads 52

Leads Lead Marketing Qualified Leads B2B 52

Markempa

APRIL 16, 2019

But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. Break down your pipeline by marketing tactic used, and determine: Total marketing qualified lead volume – How many leads does each channel/tactic generate?

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Your prospects are bombarded with pitches from different vendors. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

LeanData

DECEMBER 15, 2022

Your digital marketing is working as intended. Leads are coming in. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. It’s never a good idea to rely 100 percent on marketing to drive your pipeline. Be a Frictionless Vendor.

Efficiency 78

Efficiency Work Management Marketing Management Lead Ranking 78

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Engagement does equal interest, however, there are varying degrees of engagement that need to be evaluated and managed appropriately or risk poor conversion rates.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Engagement does equal interest, however, there are varying degrees of engagement that need to be evaluated and managed appropriately or risk poor conversion rates.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Engagement does equal interest, however, there are varying degrees of engagement that need to be evaluated and managed appropriately or risk poor conversion rates.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

Customer Experience Matrix

SEPTEMBER 18, 2011

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers. These fall under two major headings of content marketing and lead management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. And most marketing and sales data is just that — garbage. A few thoughts on where to start: Analyze critical path, not attribution: Marketing analytics is mired in poorly considered “attribution” models.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

PathFactory

MAY 20, 2022

Specifically, two macro trends that we’ve believed are important for a long time are most definitely driving the evolution of B2B marketing & sales. Marketing & Sales has evolved well beyond their historic MQL obsession. Of course, sales and marketing need to be aligned and working together to help the buyers buy!

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. These resolutions are not mine alone.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Persona Qualification.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The marketers are asked to enter the details about their target audience (the persona they want to target).

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

BOP Design

DECEMBER 2, 2020

Depending on the Buyer Personas, you may need anywhere from 3 to 12 touchpoints before a decision is made. Utilizing a CRM like Pardot or HubSpot ensures you are on task with prospecting, communication and follow up with your leads. Read more: Easy tips to close B2B website leads. Touchpoints. Stay Top of Mind.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

LeanData

DECEMBER 20, 2022

So when a lead comes in, it’s in the seller’s best interest to take that marketing moment and, in the easiest, most efficient way possible, turn it into some kind of sales outcome. . In fact, 83% of the buying journey is happening before people even engage with a vendor. It’s human nature. Breakdown #4 Legacy Processes.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. These days, marketers use data analytics tools to measure the success of every marketing effort.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

ANNUITAS

FEBRUARY 23, 2012

I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Make Events Part of Your Integrated Demand Gen Strategy.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? According to a study by Kissmetrics, marketers should contact their prospects within 20 minutes of their form submission or inquiry.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. These days, marketers use data analytics tools to measure the success of every marketing effort.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

SnapApp

MAY 21, 2019

In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. According to our panel of experts, it starts with getting to know your audience and understanding your company’s buyer personas. Marketing teams are sometimes too aspirational about their personas.”

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo is one of the leaders in Revenue Performance Management (RPM).

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

The Mx Group

OCTOBER 24, 2017

It’s smart to develop such valuable content to market your organization. If you’re looking for content / topic inspiration, review your buyer personas and think about their challenges. Why go it alone when you can team up with a customer, vendor, sponsor or subject matter expert? So you’re thinking about creating a webinar.

Webinar Metrics 80

Webinar Metrics Practices Best Practices Buyer Personas 80

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2012

That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing automation. Are the SLAs associated with lead handoffs being adhered to?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” So what does it mean for marketers?

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. What the heck is a marketing offer, and what are the qualities of a good one?

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28