The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

MAY 20, 2010

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Marketing Insider Group

DECEMBER 21, 2010

Image credit Related Posts: Internet Trends From The Web 2.0 Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway. If B2B marketers want to create a unique and highly interactive experience, then this may be an area to explore in 2011. Summit The Secret To B2B Social Media?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Click here to read 101 Tips from 50 Small Business Bloggers.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Drive website traffic. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. What's the point?"

Web 2.0 100

Web 2.0 RSS Webcast Business 100

WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

AUGUST 3, 2010

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. Next, the article suggests you use social profiles to link back to your company site or campaign landing pages.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. Let’s see how Google Analytics can help you do just that. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Industrial Marketing Today

JULY 23, 2010

It will help to drive more traffic to your site where you could build a deeper relationship with them. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. See rule #4 for other ideas on creating interaction. Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Anything Goes Marketing

DECEMBER 21, 2008

Will it drive more traffic and help you get further bang for your email buck? Technorati tags: Twitter, Darren Rowse, MarketingProfs, Email Marketing, Twitterview, E-mail marketing, web 2.0., Does it take more time? Most likely. All you have to do is test it out. Twitter and email marketing.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Industrial Marketing Today

JUNE 8, 2010

Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. Create an Excel spreadsheet to map the refined keywords list to the main categories and subcategories of your site. Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Marketing Insider Group

JUNE 2, 2010

However, the pressing need to show immediate return on efforts often forces you to place higher hurdles to content in exchange for more “qualified&# traffic. I tend to believe the hurdle should be low. For that, I think it’s important to be hitting on a well-defined need. Thanks for your comments.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. > Oh, we need content, okay let’s just copy & paste from our old marketing collateral. Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

JUNE 13, 2009

If we don’t capture any information about the person who downloaded the whitepaper but see a huge increase in traffic to the website and directly to that WP, we could assume (everything else being equal) that the WP generated the spike. Very pleasant data on MLM Leads. I saw your good blog while researching yahoo.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

WebMarketCentral

JULY 30, 2007

In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads. Finally, an emerging viral concept is incorporation of public online discussion forums or other Web 2.0 Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 29, 2007

In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. I cited three specific examples of promoting client thought-leadership content through Web 2.0 I also talk about the results of my research on using Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. This one is creating moderate traffic. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60