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How to Make a Splash with a New-to-the-World Website

Webbiquity

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered

Launch Marketing

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

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PPC for B2B: How to Choose Your Agency

Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

A B2B PPC Optimization Checklist. Ad groups should be grouped tightly into themes with closely related keywords. From a naming convention perspective, I recommend ad groups be named after the the most popular or impactful keyword within the group. Some PPC managers recommend the utilization of multiple AdWords campaigns.

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

It will offer you a list of preset categories that appear when you begin to type your keyword into the search bar. This easy-to-use technology allows you to target the most relevant audience with your PPC advertisements and therefore generate interest in your services. Press releases. Step 2: Categorize Your Business.

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How outdated is your Marketing (and how to make it future-proof)?

MarketJoy

The Early Days: Print and Posters The roots of outbound marketing extend back to the invention of the Gutenberg press in the 15th century. The Early 2000s: The Advent of PPC and Digital Ads As the internet expanded, pay-per-click (PPC) advertising emerged as a pivotal tool for outbound marketers.