KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s.

Domain 321

Domain Long Tail Marketing Content Keywords 321

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Martech

MARCH 25, 2024

of keywords in this analysis did not have an AI-generated response. Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. About the Analysis.

Studies 82

Studies Paid Search Agency Google Product 82

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. However, the introduction of marketing AI has changed the way Google is able to rank content.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

APRIL 14, 2015

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100

Keywords SEO Research Resources 100

Biznology

MAY 18, 2011

Image via Wikipedia. Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. If you think this is interesting, then check out my latest post on Search Engine Guide, " Search keywords are market segments.".

Segmentation 80

Segmentation Keywords Search Marketing Wikipedia 80

Only B2B

DECEMBER 8, 2020

Now, let us jump straight to our topic, how we can embed Content marketing and SEO to attract more organic traffic to the website. #1 Content Marketing. Whether it is for social or learning cause to increase conversion and build trust or for marketing and ROI. You can think your page as a Wikipedia.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Envy

MAY 2, 2019

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Keyword research.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 106

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

ClearVoice

MAY 10, 2022

Use relevant keywords. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Use relevant keywords. When you’re writing meta descriptions, it’s essential to use relevant keywords that accurately describe your page’s topic. Keep it short.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Biznology

SEPTEMBER 8, 2010

Image via Wikipedia. This makes sense, but what's a search marketer to do when your keywords are interchangeable? To find the answers, check out my latest post on Search Engine Guide, " Is duplicate content OK for duplicate keywords? ". The assumption is that if the pages are twins, you only need to see one of them.

Keywords 80

Keywords Wikipedia Content Tagging 80

seo.co

JULY 19, 2021

In fact, Google controls about 92.05% market share in the internet industry. When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. In fact, Google is the richest company in the world in regards to market capitalization. What is Google?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Conductor

JULY 14, 2022

This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. From an SEO perspective, this is helpful because if you are targeting keywords with a mixed intent, the content could benefit from a well-thought-out content strategy.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). However, oftentimes, marketers find themselves bogged down in day-to-day deadlines that they lose sight of the bigger picture.

SEO 149

SEO Top of Funnel SERP B2B 149

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Kevin Indig

JANUARY 31, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. A cost-friendlier alternative to expensive audits.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Convince & Convert

APRIL 15, 2016

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. Google no longer takes a search query as a string of keywords, but rather as distinct entities. Gone are the days when the Google search process was based on keyword match. Build Your Brand Presence in Wikipedia.

Google 119

Google Wikipedia Content Wiki 119

Animalz blog

MARCH 21, 2024

When most content marketers think of a blog, they imagine a reverse chronological feed of posts. This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. As a result, the default behavior of many content marketers is inefficient at best and wasteful at worst.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

OCTOBER 6, 2020

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. At the time, SEO specialists and marketers were stumped. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them.

Keywords 362

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 362

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Similarly, SEO writers should avoid outdated practices—like keyword stuffing and the creation of needlessly long content—that can actively harm rankings. List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

BenchmarkONE

MARCH 1, 2019

B2B marketing is about engagement. Search engines are invaluable to B2B marketing – B2B buyers depend on search as their primary resource for finding products and services. Start With Keyword Research. To do that, you need to collect data about the keywords to target. Organize Site With Targeted, Compelling Content.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. How to uncover top-of-funnel keyword opportunities.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Scoop.it

JANUARY 4, 2022

Marketing used to be a nagging-like and pushy affair. Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Hubspot

DECEMBER 19, 2019

Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Google's Knowledge Graph uses data it has collected on user intent behind the keyword "Tom Cruise" to deliver this panel. Both had fewer than five employees. Trust me — I get it.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Use keyword/keyword variation (when possible and natural). Best Practices. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Sharpspring

APRIL 7, 2021

All you need to do: Create a video targeting a relevant keyword. To get your site ranked in Google’s People Also Ask boxes: Collect questions that show up for your target queries ( this keyword research tool will help you to do that automatically). Have your brand added to Wikipedia. Get your books added to “Google Books”.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Adobe Experience Cloud Blog

APRIL 3, 2018

Unless you are Wikipedia, which is often cited by Google, there are no surefire ways for your website to get on Knowledge Graph as the search engine collects data on its own. In this blog, I’ll show you how to make the Google Knowledge Graph work for you and why it’s essential for you as a marketer. Example of Google Knowledge Vault.

Google 134

Google Wikipedia Keywords CTR 134