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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 158
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian!

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The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Why Is Brand Building Important for Startups? 5 Brand Building Steps for Startups: The Ultimate Guide.

Startups 358
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Building Buyer Personas: How to Drive More Leads for Your Startup

Launch Marketing

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. In this blog post, we will demystify the concept of buyer personas for startups, shed light on their pivotal role, and equip you with the knowledge and skills to create them effectively.

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4 Benefits of Social Media Marketing for B2B Startups

Launch Marketing

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

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What Pandemic? Early-Stage Funding Stays Strong

Zoominfo

While the stock market plummeted during the pandemic, fiscal stimulus packages and interest from investors boosted stock performance back to 2019 levels by July 2020, CNBC reported. As a quick refresher, seed and angel rounds are small amounts and help a startup get off the ground. Source: ZoomInfo.

Zoominfo 225
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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. But, how common are unicorns, and are these successful startups as immortal as they seem? Learn more unicorn statistics in our State of Global Unicorn Startups Report. A rousing 22% of unicorn startups are HubSpot customers.