BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Marketing Insider Group

AUGUST 21, 2023

In 2021, a clear majority (67%) of people interacted with a chatbot in some capacity, and that figure has risen significantly in the years since. Human-powered QA graders have limitations to the number of tickets they can evaluate, and the evaluation of interactions can be open to interpretation.

Marketing AI 188

Marketing AI Marketing & Strategy Top of Funnel Resource Management 188

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Content Authenticity Statement About 70% of this blog post was human generated. Here are some answers.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Contently

JANUARY 24, 2023

Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Consumers expect these channels to interact with one another so that actions taken in one reflect in the others to deliver one seamless experience. They need to hear it from other users, as well as from influencers.

Marketing AI 195

Marketing AI Trends Planning Advertising Agencies 195

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks.

Features 106

Features API Customer Satisfaction User-Generated Content 106

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. As the IoT continues to grow, we as marketers need to identify the opportunities that arise and take maximum advantage of them. The Internet of Things and Marketing.

Internet Marketing 362

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 362

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Outgrow

MAY 21, 2020

How To Use Interactive Content To Promote Marketing Events And Conferences. We interact with people online. But despite that, marketing events can be a game-changer for your business. Marketing events can be hosted to build better and stronger relationships with prospective clients. We live in a digital world.

Interactive Marketing 52

Interactive Marketing Conference Promotion Planning 52

Brightedge

APRIL 29, 2024

Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. While traditional engines rely on indexing, Generative AI employs a different approach — surfacing content from different domains.

AIO 64

AIO Search Marketing Planning User-Generated Content 64

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

MAY 16, 2024

Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. More importantly, it’s the feelings, emotions and perceptions customers have about those interactions. What is customer experience (CX)? to deliver a better experience. ‘The

Customer Satisfaction 107

Customer Satisfaction Work Management Lead Scoring Lead Ranking 107

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Scoop.it

OCTOBER 12, 2023

It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts. And this article can help you with that. Source With more than 4.62

Curation 101

Curation Ad Frequency Content Marketing Content 101

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 62

Social Media Media Allocation Digital Asset Management 62

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Potentially miss out on important customer interactions.

Automation 112

Automation Tools Work Management Marketing & Strategy 112

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? But relying on this alone misses the mark.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

Marketing AI 101

Marketing AI Work Management Automation Marketing Management 101

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. Looking for an efficient technique for B2B marketing? In this blog, we discuss the best B2B email marketing examples that you can use today! To date, email marketing remains undefeated in the B2B domain. What is Email Marketing? It is Affordable.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. The idea behind this is to make the ordering process faster with little human intervention. Here are some of the top platforms: 1.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. With such an opportunity, it’s important to take Instagram marketing seriously.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

JULY 6, 2023

Dig deeper: AI and marketing: What the stats show Now, on to the new products, features, integrations and enhancements. The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows. Get MarTech!

Marketing AI 111

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 111

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. Do you need to optimize product detail pages ?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Vision6

APRIL 17, 2024

The goal(s) you create for your marketing campaign will drive the kinds of content you create. Relevant: Does your event goal align with your broader marketing goals? You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads. Achievable: Is your goal possible?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. 4 amazing 2021 content marketing campaigns. From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. Video marketing. Influencer marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98