Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 96

B2B Marketing Budget Programs Spending B2B 96

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Kyle Willis, an account manager at ZoomInfo, offers a good example of a path to take that combines sales advice and video on his LinkedIn account.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Kyle Willis, an account manager at ZoomInfo, offers a good example of a path to take that combines sales advice and video on his LinkedIn account.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

ABM in Action

JUNE 29, 2023

Avatars help identify intent and then drive meaningful conversations to improve lead quality. What Makes It Special SalesboxAI leverages first-party intent signals to reach and engage with IT buyers and the buying committee members. What It Solves The solution is designed to solve lead volume, velocity and quality challenges.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Zoominfo

DECEMBER 16, 2020

From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data takes the guesswork out of your sales and marketing approach. It allows you to offer content based on lead intent signals and triggers.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now: Analyze anonymous buying intent signals for account selection and prioritization.

Account Based Marketing 84

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 84

PureB2B

MAY 30, 2022

With its ability to recognize buyer intent signals, deliver hyper-targeted audiences , and more recently, provide current engagement data based on its latest feature, ConfirmedConnect , it has been considered an essential business tool for sales and marketing professionals around the world. The post What’s In a Name? Now, So Much More.

Intent Signal 62

Intent Signal Buyer Intent Buyer's Journey CMO 62

Heinz Marketing

AUGUST 17, 2022

Email isn’t the only method of automation; LinkedIn has excellent ways to personalize automated messaging as well. For example, prospects may reach a point in your nurture campaign where they are showing interest and intent signals, and that may be a better time to switch to personalized demos and follow-ups.

Lead Generation 120

Lead Generation Generation Leads Lead 120

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Connect with me on LinkedIn.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Every time they do, they leave footprints in the snow.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. Join the conversation with us on LinkedIn and Twitter.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Madison Logic

JUNE 5, 2024

LinkedIn Appeals to Product Mastery As a social media platform for professionals, LinkedIn is unparalleled for B2B targeting due to its rich professional data. Leverage LinkedIn’s advanced targeting options to reach decision-makers within existing client organizations. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

MARCH 25, 2022

Back in the early web browsing days, browse activity was a strong intent signal. Today we need to recognize, encourage and cultivate intent signals and create messages that respond to them and build on them. Post it on your LinkedIn profile (the icon is just to the left, right above the Twitter birdie).

Intent Signal 127

Intent Signal Opt-out Opt-in CAN-SPAM 127

Oktopost

OCTOBER 8, 2023

Social selling is vital in today’s B2B sales landscape, with social media platforms, notably LinkedIn, playing a pivotal role in buyers’ product research and decision-making. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

ANNUITAS

MARCH 21, 2023

For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery. Also, the company has improved the ability to segment and activate Account-based Marketing lists.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Albacross

JANUARY 19, 2022

Here’s an example of how PayFit implemented an Intent Signal Project to increase the conversion by 83%.). Call, email, and connect with them on LinkedIn! You can also use this diagram to diagnose your conversion barriers and learn how to act on revealed accounts using intent data: 4. You know, hit the iron when it’s hot.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. Prioritize your team’s actions based on intent signals. But how do you know which accounts are in-market and showing strong buying signals? More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

DECEMBER 16, 2020

From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity.

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

PureB2B

FEBRUARY 3, 2022

These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. LinkedIn, 22 Sep 2020. AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Binary Demand

MARCH 26, 2024

Once you have a clear picture, you can start uncovering their buyer intent signals. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. Step 1: Know your perfect customer The first step is to identify your ideal customer profile (ICP).

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

SalesIntel

MARCH 22, 2024

By seamlessly integrating with popular platforms such as LinkedIn and Salesforce, RevDriver enables users to uncover valuable insights about prospects’ job roles, firmographic and technographic data, and even direct dials. RevDriver+ Use Case: How to Prospect on Regular LinkedIn from SalesIntel on Vimeo.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

SalesIntel

MARCH 22, 2024

By seamlessly integrating with popular platforms such as LinkedIn and Salesforce, RevDriver enables users to uncover valuable insights about prospects’ job roles, firmographic and technographic data, and even direct dials. RevDriver+ Use Case: How to Prospect on Regular LinkedIn from SalesIntel on Vimeo.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

xiQ

SEPTEMBER 25, 2019

Publish your campaigns on Twitter, LinkedIn, Facebook and other social media channels. xiQ’s Campaign Analytics dashboards measure campaign performance, content efficacy, ranks client engagement, and generates first-hand intent data for each prospect. Measure Intent. Publish campaigns on your website using RSS. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

SalesIntel

SEPTEMBER 8, 2021

Catch intent signals or analyze the online behavior of prospects to boost sales. LinkedIn is one of the top sources of sales leads. For example, LinkedIn Sales Navigator is a paid tool that helps extend your reach outside your direct network, gives you useful sales insights, and suggests relevant leads.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

SalesIntel

MARCH 1, 2024

Integrations: Lusha offers integrations with various platforms, including LinkedIn and other sales tools. Is Lusha Compliant and Accepted by LinkedIn? Lusha adheres to GDPR regulations as a third-party tool, facilitating the enhancement of contact information for potential leads, often utilizing LinkedIn or Sales Navigator data.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40