Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn Demographics Statistics LinkedIn has more than 875 million people hailing from 200 countries. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone?

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Those feelings, a team of Finnish and British scientists discovered, build social bonds. And social bonds are precisely what you want your prospects and customers to have with your brand.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Anyword

APRIL 22, 2024

By integrating platforms such as Facebook, LinkedIn, Google Ads and Hubspot, Anyword enables marketers to gather vast amounts of data, offering insights into audience behaviors and campaign performance across multiple channels.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

SocialPilot

JANUARY 15, 2024

A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics. To understand that, familiarize yourself with the platform by understanding the latest Snapchat statistics. Here are some more Snapchat statistics on demographics. But is Snapchat the right platform for your brand?

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 96

Statistics Paid Content Stats Blogger 96

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. This is where the fun stuff comes in: social media. How Do You Collect Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. People around the world spend an average of nearly 2.5

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 65

Social Media Template Work Management Marketing Management 65

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion active social media users On average, people have 5.54

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Optinmonster

MARCH 4, 2024

In this article, we’ll cover everything related to split testing, sharing insights, and best practices. Segment Your Audience Divide your sample size audience randomly into two equal groups to ensure that each group is statistically similar. Ensure the tool you choose integrates well with your website or marketing platform.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. 20% of articles are high-performing, 60% are average-performing, and 20% are low-performing based on organic traffic, social media engagement, and backlinks.

Statistics 79

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 79

Biznology

FEBRUARY 15, 2018

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Millennials best recalled social media.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Let’s look at some interesting statistics about content marketing to elevate your content game.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

RebelMouse

JANUARY 5, 2024

Social Proof: Compare the impact of social proof elements, such as testimonials, reviews, or ratings. Some examples include font size, images, headlines, social, color scheme, and layout. Let your test variations run simultaneously for at least one month for the most accurate and statistically significant results.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. Only the latest Pinterest statistics can help you decide. Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. It encourages them to try something new.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

Top Rank Marketing

SEPTEMBER 20, 2023

and online, and as the biggest content marketing conference in the world, CMWorld annually brings together a fantastic group of top-notch professionals sharing their curiosity for future trends, marketing insight, and aspirations for elevating the industry. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Bannersnack

JUNE 26, 2023

12 minutes read It’s time we stopped guessing about social media marketing and learned the facts and stats. If you’re a social media marketer, you understand that keeping up with the social media statistics can help you build a powerful social media marketing strategy.

Social Media 52

Social Media Statistics Media Stats 52

Oktopost

SEPTEMBER 14, 2023

Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? Doubling down on social media insights Conversations are now pivotal in the buyer journey.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 69

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 112

Business Analysis Work Management Forecasting 112

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

SEPTEMBER 14, 2023

Marketing Strategies That Will Help You Gain More MQLs Account-Based Marketing Building social proof from your customers Doubling down on social media insights Start Generating More MQLs Today What is an MQL? Doubling down on social media insights Conversations are now pivotal in the buyer journey.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Jump Ahead: What is Social Selling?

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

FunnelEnvy

MARCH 4, 2024

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Marketers can use the results to measure user behavior and make decisions based on statistics. Difficulty achieving statistical significance.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Scoop.it

APRIL 18, 2023

Content curation is a viable approach to consider here, as it saves time and helps fulfill the purpose without you having to onboard an army of writers or spend hours trying to create insightful content from scratch. Social Media Posts Social media has over 4.74 Social Media Posts Social media has over 4.74

Curation 80

Curation Brand Identity Branding Content 80