Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Just because you have a LinkedIn company page doesn’t mean it’s going to market itself.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Outbrain

NOVEMBER 16, 2022

When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. Video is by far one of the more popular marketing tools available. LinkedIn Ads. Here’s a helpful guide to the different ad types available on LinkedIn. YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Don’t Forget About Influencer Marketing. Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Just because you have a LinkedIn company page doesn’t mean it’s going to market itself.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. This way, new visitors to the site will be able to obtain more information about your offerings. Content is Still King.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. Content marketing is a part of successful companies’ online marketing strategies.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information. Here are some key pieces of information from recent research about featured snippets and where, how, and how often they appear in search results. What Are SERP features? Featured Snippets.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Prospectr

DECEMBER 10, 2018

Keep it relevant and concise. Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages. Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Hinge Marketing

APRIL 20, 2016

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. For Twitter, use private Twitter lists to assemble relevant information streams.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

SendX

MAY 18, 2020

Content Emails These are short emails that contain tips, advice or other content that is directly relevant to your audience. Occasionally sharing other people’s content, such as videos or blog posts, is also a good idea if they are relevant. Your bonuses should be directly relevant to your audience and the product you’re promoting.

Promotion 299

Promotion Email Marketing Urgency Marketing Paid Search Agency 299

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

SEPTEMBER 4, 2018

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Owned Digital Marketing Assets. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

FEBRUARY 26, 2015

After all, they reveal an inconvenient truth—if you want to grow your business, it’s time to get serious about social media marketing. LinkedIn for Business Development: Getting Started So, how should you get started? At Hinge, we’ve seen this tactic drive a significant amount of new LinkedIn traffic to our website.

Linkedin 48

Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. LinkedIn Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

APRIL 10, 2020

All of these posts were several years old but could still be refreshed to become more relevant to what’s happening right now or adapted to identify updated tactics and solutions. Above all else, B2B digital marketers need to consider how marketing campaigns and tactics align with sales and strategic business objectives.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Salesforce Marketing Cloud

JANUARY 24, 2022

According to the Small and Medium Business Trends report , 45% of SMBs use marketing automation. To maximize your marketing, information and tracking must get to sales. This is why marketing automation is such a necessary small business online marketing tool. What does that look like in real life?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

Online Marketing Institute

JULY 31, 2018

The Need for Training Thankfully, analytics solutions make progress measurable by defining specific goals, tracking progress towards those goals, and relevant variables that can help a company to perfect and refine the strategies they settle on.

Advertising Agencies 52

Advertising Agencies Class Ideal Customer Profiles Privacy Policies 52

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206