The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. The internet is your best friend for finding a trove of information about competitors.

Sales 66

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing.

BtoB 68

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. For more information about the book, check it out on Amazon and on the book’s website.

The State of Demand Generation

The Effective Marketer

As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately.

Getting Started Guide for Marketing Automation

The Effective Marketer

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities.

Reinventing Marketing at GE

The Effective Marketer

First, by giving business units competitive information, industry analysis, and the like. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

In his words: “Truly understanding the market problems that your products and services solve for your buyer personas, you transform your marketing from mere product-specific, ego-centric gobbledygook that only you understand and care about into valuable information people are eager to consume and that they use to make the choice to do business with your organization&#.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? If information is thrown together at the launch phase to meet a tight deadline or budget, entire sections may well come off looking extremely lame. Note: this is another great guest post by Brad Shorr. See his bio at the end.

Plan 31

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

What information is required before leads are passed to sales?

How to Maintain Great Content Curation

The Effective Marketer

Readers need this information so they know what to expect from your curation and know if they want to subscribe. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort.

When Inbound Marketing Goes Wrong

The Effective Marketer

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers.

B2B Marketing Trends for 2016

sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!).

How Viral Marketing Can Kill You

The Effective Marketer

Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you.

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links: A Brief History of Marketing (Advertising Age). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

You are giving valuable, relevant information which they will appreciate. Questions that a reader may have such as “why is this information useful?” Note: This is a guest post by David Tully. See his bio at the end.

Deconstructing an Email Marketing Campaign

The Effective Marketer

The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer. What does it take to put together a successful email campaign?

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post.

12+ Tips for Trade Show Success

The Effective Marketer

Capture detailed lead information. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Make Your Trade Shows Count.

Trade 11

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

Ideally, the more information you have about your audience the better. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created.

Value is Not Benefits

The Effective Marketer

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”. I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. For more information about the book, check it out on Amazon and on the book’s website.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Informative, well written content is strong and because it is features on Forbes.com is gains even more credibility and authority.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. With so much information at our fingertips ignoring this data available to us is letting an opportunity for real insights into your business pass by. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.

A Brief History of Marketing

The Effective Marketer

Although interesting, I am not sure the infographic format is the best way to visualize this information. P.S.: for those interested in more information about the evolution of marketing and marketing through history, check out the following links: A Brief History of Marketing (Advertising Age). I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

how to use social media - lessons from ama digital conference

The Effective Marketer

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters.

Listening to Your Customers In the Digital Age

The Effective Marketer

Customers are asked to offer a solution to a problem but they aren’t informed enough, aren’t experts in the field and have a limited frame of reference. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out.

The Blogger’s Guide to Online Marketing

The Effective Marketer

Read more about The Blogger’s Guide to Online Marketing here , including a complete list of chapters and information about the authors. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog.

The Networker's Dream

The Effective Marketer

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This is often the most important piece of information of the whole presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. You may have to add supporting information either before or after the chart.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

People don’t want more information, they want better information ”. 4 Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information.