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From Inbox to Income: Enhancing Sales with Email Marketing

Benchmark Email

Despite the rise of social media and other messaging platforms, email marketing continues to offer unparalleled return on investment, direct access to a targeted audience, and personalized communication options that can significantly boost sales figures. But how do you connect A to B?

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294
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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. By using all three methods separately or combined, you can boost your affiliate income and become your customers’ preferred affiliate site. The watchwords are friendly and engaging.

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Will growing income disparity force CEOs to re-brand?

Biznology

Income inequality has been growing for years. The share of total income earned by the top 10% has risen from around 31% in the 1970’s to about 50% today. Most of this income increase has come at the expense of workers in the lower half of the distribution. The post Will growing income disparity force CEOs to re-brand?

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?