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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. Sales managers can take advantage of trigger events if they fully understand the characteristics of their ideal client profile (ICP). Customer Role Changes.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). Among the other aspects to consider when getting a social media scheduling software are how many updates you post in general.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

Enter, social media marketing software. Responding to messages is key for building those personal relationships your customers want. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. You can schedule posts ahead of time and send them throughout the month.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Make sure your profile reflects that. chrisbrogan.com. Newsletters. May 19, 2008. Your role has changed.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. Yet there’s an abundance of automation software to choose from, including BuzzBuilder Pro and Mailchimp. Mailchimp is up there with the best of the automated email software. Chances are, many of them can.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score.

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