Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. But experienced sales reps know that gatekeepers don't have to be a roadblock in your sales process.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cold Calling 90

Hubspot

FEBRUARY 5, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. Don’t be this person. But, it is perfectly fine.

Tactics 66

Tactics Cost Pricing Price 66

Hubspot

JANUARY 4, 2024

Having a bad sales month? In this article, experts from HubSpot, Belkins Agency, and more share powerful tactics they resort to stay upbeat. What makes a bad sales month? A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Paid Search Agency 73

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. Create a sales process you enjoy buying from.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Confessions of a B2B Marketer

JANUARY 18, 2023

Follow Jennifer on LinkedIn Listen to Radically Transparent Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Transparency 52

Transparency B2B Outreach B2B Sales 52

Hubspot

JUNE 28, 2022

It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. 5 Hybrid Sales Strategies, According to Dropbox's VP of Sales. Let's dive in.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. For inspiration, HubSpot offers many examples of best practices for landing pages.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. In short, yes.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Marketing Insider Group

DECEMBER 28, 2020

MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Oktopost

SEPTEMBER 22, 2022

With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? The Definitive Guide to Social Engagement Data Inside of Hubspot. Keep binging Radically Transparent! Meet Jennifer. And on Spotify. ??Keep

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Hubspot

DECEMBER 2, 2019

If you're a manager, you might be excited to get some much-needed rest and relaxation or family time. To develop a good balance between structure and seasonal happiness, it can be helpful to learn how a handful of other managers have handled the same challenge during past holiday seasons.

Hubspot 88

Hubspot Work Management Planning Paid Search Agency 88

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically.

Ethics 66

Ethics Marketing AI Training Work Management 66

ClearVoice

JANUARY 8, 2024

For example, if your goal is to increase revenue, your KPIs may include metrics related to customer acquisition , sales performance, and lifetime value. Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

LeadSquared

FEBRUARY 23, 2024

Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some. Tracing and monitoring sales activities with multiple spreadsheets was overwhelming for them. Challenges before LeadSquared 1.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. My database is “messy,” and I need to clean it up. What are some good ways to do this?

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. Additionally, it isn't an ideal experience for your company's sales or marketing teams, either.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It’s not just about making a sale. If you’re taking advantage of a service platform, it’s easy to manage live chat, and to quickly route leads/inquiries based on who is available. And why shouldn’t they?

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. For those of you who are unfamiliar with Shopify, it is an e-commerce platform that includes the design, setup, and management of your online store across multiple channels.

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

Hubspot

JUNE 16, 2020

What is sales performance? It’s the measurement of sales activity and corresponding results compared to the sales expectations and quota. Good sales performance is highly valued but it can also be elusive to achieve for many salespeople and organizations. The key to good sales performance is consistency.

Peer-to-peer 77

Peer-to-peer Hubspot Forecasting Allocation 77

Hubspot

MARCH 19, 2022

The goal of any sales organization is, ultimately, to increase revenue. Which means the goal of any effective sales leader is to inspire and motivate their sales team to hit, or exceed, their revenue targets. Creating a healthy, effective goal-driven sales environment is vital for long-term success and employee satisfaction.

Effectiveness 82

Effectiveness Cold Calling Lead Ranking Work Management 82

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data ownership.

Marketing AI 122

Marketing AI Ethics Work Management Marketing Management 122

Hubspot

NOVEMBER 9, 2020

One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. According to Blake, regardless of the individual prospect and their needs, the rep's ultimate task is to bring money in the door. But is it the best sales advice for modern reps? What’s a sales rep to do?

Sales Management 100

Sales Management Work Management Top of Funnel Marketing Management 100

Hubspot

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. Table of Contents What is door-to-door sales?

Trust Marketing 69

Trust Marketing Paid Search Agency Marketing Prospects Training 69

Hubspot

JUNE 18, 2019

You might sell a product that genuinely makes conducting business easier, but this doesn't grant you a simple sales process. The sales process can be long, tedious, and frustrating, no matter how innovative your product may be. Make this process easier for them by being transparent, genuine, and straightforward.

Process 82

Process Work Management Marketing Management Marketing & Strategy 82

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. Remember, though, that you don’t have to pitch to them.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. Salesforce is a customer relationship management (CRM) software company that is known for its commitment to social responsibility.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Hubspot

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Hubspot

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. Check out these ten strategies for identifying upselling opportunities that are mutually beneficial below to help get you started — before you pass a customer over to a sales rep.

Marketing & Strategy 59

Marketing & Strategy Marketing Proposals Marketing Management Transparency 59

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos? With data orchestration.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Justina Logozzo, Senior Marketing Manager, Website at Alation. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. With MarketingOS, ZoomInfo offers end-to-end sales and marketing alignment on one platform. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52