EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. Here’s a sample of some data around the value of employees on social media.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. What can I use it for and how effective is it?

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

Social Media 76

Social Media Hubspot Media Marketing Management 76

SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

SmartBug Media

SEPTEMBER 15, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. customers Learn More > HubSpot Update Details HubSpot's SMS update shouldn't be overlooked.

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Hubspot CMS Development Marketing AI Product 59

Sage Marketing

OCTOBER 17, 2023

When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. But how can you ensure HubSpot and Salesforce work together effectively? So, in comes HubSpot. When a Salesforce opportunity is won, the contact’s lifecycle stage in HubSpot is set to ‘Customer.’

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Blogging Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. Beyond five minutes, engagement falls off sharply.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 98

Enterprise Management Hubspot Features Ideal Customer Profiles 98

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Over the past few years, social media has quickly grown to be the go-to channel for salespeople to connect with buyers. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI. See Our Work. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Envy

FEBRUARY 25, 2020

For a long time, HubSpot treated offline events like Bigfoot. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. Well, the HubSpot Gods have smiled on us**. Why the HubSpot Campaign Tool Isn’t Enough.

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Don’t get me wrong. Today’s B2B buyers trust people, not brands.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

B2B Digital Marketer

APRIL 14, 2022

Learn how to optimize your marketing process and get the most out of Hubspot and Salesforce. Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. 02:02 – Why Hubspot and Salesforce sucks. Lauren’s LinkedIn: [link].

Hubspot 52

Hubspot Marketing Automation Services Paid Search Agency Terms and Conditions 52

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Just because you have a LinkedIn company page doesn’t mean it’s going to market itself.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Animoto, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Hubspot

NOVEMBER 22, 2021

LinkedIn provides access to an ocean of prospects and some valuable insight into what makes them tick — but connecting with them is a struggle in itself. Prospecting on the network is every bit as tricky as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message.

Template 84

Template Linkedin Thought Leadership Demonstrating Intent 84

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. This might be Facebook, Twitter, LinkedIn, or Reddit. Generally, it’s best practice to set HubSpot emails to utm_source = hs_email and hs_automation for your workflow emails. Example: utm_source = linkedin.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

OCTOBER 17, 2019

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. Shriber's Steps for Growing a Brand and Generating Leads on LinkedIn.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98