Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Campaigns 141

Campaigns Examples Design Planning 141

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. The social listening tools are part of a custom-built plan for enterprise users. This gives you a better understanding of your market and audience, so you know what’s trending and popular. Individual plans for Brand24 start from $79/mo.

Tools 110

Tools Branding Brand Identity Enterprise Management 110

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. If your brand is B2B or a marketing agency, your audience will likely be active on LinkedIn, Facebook, and Twitter.

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. However, there still needs to be a human element to your Instagram strategy.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

SocialPilot

JANUARY 4, 2024

PS: We have added the respective hashtags to help you better target your audience. Businesses start prepping for the upcoming holiday marketing season, making it a crucial month for strategic planning and targeted promotions. It’s a month full of vibrant opportunities and playful strategies!

Social Media 95

Social Media Media Planning Social Marketing 95

Marketing Insider Group

MAY 4, 2021

In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. For example, for MIG, we compete against other content marketing services and organizations like the Content Marketing Institute (CMI). Email marketing is another option. Quick Takeaways.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Sprout Social

AUGUST 8, 2023

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. Search for keywords or hashtags in your industry. Twitter’s native search feature lets you search for hashtags, trending topics or just general terms. How Twitter trending topics work.

Paid Content 128

Paid Content Twitter Trends Mobile Advertising 128

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Trends 110

Trends Communities Video Marketing Search Marketing 110

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong. Here's what you need to know about hashtag best practices for @Pinterest.

Traffic 105

Traffic Ad Building Branding Brand Identity 105

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. These are good place to start building out your plan.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. When it comes to your Facebook content, we recommend batching content tasks together like so: Content ideation – Plan a set time for content idea of the posts you plan to create and eventually publish.

Facebook 96

Facebook Digital Asset Management Tools Branding 96

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. These are good place to start building out your plan.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Sprout Social

MARCH 2, 2021

Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. Your first step of any potential viral video is to plan everything out thoroughly and create a brief and a storyboard. Use hashtags. But what for?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

SocialPilot

MARCH 12, 2024

Even if you are a social media wizard, you must plan your magical acts to ensure the crowd likes it. Once done, upload the video , add a caption, hashtags, and thumbline, and invite people to collaborate. This is why SocialPilot is the most convincing tool in the market. Click on the “Create Reel” option on the homepage.

Tools 85

Tools Tips Ideal Customer Profiles Paid Search Agency 85

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Planning & strategy. Start with planning and strategizing. Know who you want to reach and you can be successful in planning how you want to reach them. Defining your target audience sounds simple, but can be a challenge for marketers.

Social Media 123

Social Media Media Viral Marketing Demographics 123

Brandwatch Marketing

JULY 6, 2022

It’s a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more.

Twitter 139

Twitter Analytics Tools Best Practices 139

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

Effectiveness 131

Effectiveness Business Advertising Agencies Viral Marketing 131

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? The best part about branded hashtags?

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Each of them is an athlete and then some.

Campaigns 119

Campaigns Work Management Advertising Agencies Social Media 119

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Use descriptive hashtags. Hashtags help get your Reel discovered by people other than your followers. TikTok is probably the best-known platform for brand videos.

Relevance 152

Relevance Branding Brand Identity Verticals 152

ClearVoice

JUNE 14, 2023

That means it should very much a part of your marketing playbook. One of the keys to unlocking Twitter is total hashtag mastery. So what does a good hashtag strategy look like on Twitter in 2023? Hashtags help searchers find your content and increase your following. Research the hashtags that are popular with your niche.

Traffic 52

Traffic Marketing & Strategy Twitter Profiling 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

ClearVoice

MAY 23, 2022

million members around the world as of January 2022 and those numbers are increasing as more and more corporate professionals and freelancers turn to it to market their businesses. That brings us to the question, what are LinkedIn best practices, and how do you use LinkedIn content for marketing? It has at least 808.4 But it varies.

Linkedin 98

Linkedin Practices Best Practices Content 98

Sprout Social

MAY 31, 2022

But for marketers, this new feature could simplify and improve Instagram management. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. Many marketers that manage Instagram accounts use their own phones to do so. You can include up to 30 hashtags and tag up to 30 users.

Ideal Customer Profiles 128

Ideal Customer Profiles Mobile Marketing Work Management Tagging 128

SocialPilot

FEBRUARY 12, 2024

Twitter Advanced Search is a bonanza for marketers and small company owners as it allows them to identify new consumers and search for tweets effortlessly. Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc.

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Launch Marketing

DECEMBER 23, 2020

Developing a social presence can be crucial for marketing products or offerings and generating brand awareness. To help guide your tweets for your organization, here are several marketing tips and tricks that will help you maximize the impact of each tweet. Hashtags are a great way for users to find tweets on specific topics.

B2B Marketing 121

B2B Marketing Tips Planning B2B 121