Smashmouth Marketing

Appointment Setters Beware! Google Hangout Just Hijacked Your Meeting

Smashmouth Marketing

Google has figured out a neat way to take over the conference call industry. They just added their Google Hangout invite link to EVERY Google Calendar invite that you schedule. Note: Hangout video calls are only added if the event creator has an active Google+ profile.

TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend.

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Research the prospect on LinkedIn, Google, Social Sites. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did.

5 Outbound Calling Best Practices

Smashmouth Marketing

Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Dialing the phone all day is a task. I have one guy who calls it panning for gold.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.".

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. Today at Enterprise 2.0

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Smashmouth Marketing

With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching.

Appointment Setting: Was I Duped?

Smashmouth Marketing

The sick part.when you type "appointment setting" in google, they show up on page one. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week.

Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily.

B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR.

Appointment Setting: Did I Succumb to a Scam?

Smashmouth Marketing

The sick part.when you type "appointment setting" in google , they show up on page one. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week.

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

In just one month, we had five major keywords that are now on the top of Google's search results. About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity.

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! ardath421 : 2 top applications salespeople use - #1 Excel, #2 Google (4 to 5 hours per week) via Lee Levitt, IDC #sales20. Ok, so of the top 20 posts, I've got a few myself.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

Google Reader - still the easiest RSS reader going. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

Google Reader - still the easiest RSS reader going. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking.

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group.

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network.

Reading on My Honeymoon (modern day style)

Smashmouth Marketing

Wanted to share more formally than just hitting "share" in google reader the Wired Photo Contest. Sitting on the beach looking out at Nantucket Sound (just down the steps from our cottage) I'm relaxing by drinking a starbucks and reading. No, I'm not sitting with a 900 page tome.

A Virtual Company

Smashmouth Marketing

Other than the obvious phone call, we employ a great deal of IM , Skype Video Conferencing , Google Apps for document sharing and group discussions. As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible.

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! sales20 ardath421 : 2 top applications salespeople use - #1 Excel, #2 Google (4 to 5 hours per week) via Lee Levitt, IDC #sales20 Sales_Machine : I've been blogging the Sales 2.0 Ok, so of the top 20 posts, I've got a few myself.

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Smashmouth Marketing

We are dabbling in our "20% innovation time" (to borrow Google's term) to build our presence and test. Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice."

MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

We are dabbling in our “20% innovation time” (to borrow Google’s term) to build our presence and test. Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. This is the third in a series of Thought Leader Interviews for Marketing Sherpa. Mike: Aaron, you're speaking at MarketingSherpa about "How to Build a Program -- When Every Dollar Counts Twice."

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?" You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective."

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands.

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out.

Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

Prospects would rather google up a solution and issue a PO than be called on by sales people. Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.). The lead process used to be “beat people with information until your sales person closes them.”

Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

Prospects would rather google up a solution and issue a PO than be called on by sales people. Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” That, by the way is the nugget of this whole piece.) The lead process used to be “beat people with information until your sales person closes them.”

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Off the top of my head I can think of 6 forms of what some would call Social Spamming: Volume Tweets: I see thousands of tweets per day, and although I don't have time to read them all, by using Tweetdeck , Google Reader , Twitter Search and even #hashtags , I am able to filter the good stuff to the top. The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on.

Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Off the top of my head I can think of 6 forms of what some would call Social Spamming: Volume Tweets: I see thousands of tweets per day, and although I don't have time to read them all, by using Tweetdeck , Google Reader , Twitter Search and even #hashtags , I am able to filter the good stuff to the top. The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on.

Culture in The Can

Smashmouth Marketing

In a given day, I'll read a good 100-200 RSS posts per day in Google Reader. I have a couple fun things I do on a regular basis. Things that make me feel good because I'm making others feel good or learn something new. I love sharing knowledge and good fortune. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high.

Best Superbowl Ads

Smashmouth Marketing

Google posted a nice page of all the ads here. What was your favorite? Is $2.5 million for a 30 second spot worth the advertising dollar? This year’s Superbowl was right up there as far as ad quality. In my opinion, as a marketer, there were several that will get the almighty dollar returned in branding awareness. Budweiser was cute, with a young Clydesdale trying to pull a carriage, unaware of its family pushing the cart from behind. But Bud advertises cause it has to.

My Daily Reads

Smashmouth Marketing

News: Google News. A family member asked me last week, "Who do you write the blog for?" My answer was, "for anyone who wants to read it." That got me thinking. I wonder if the people I read know who reads their blogs? Not that they will see this post and see that I read their stuff, but maybe I can turn a couple of my readers onto some good stuff elsewhere. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis.

Smashmouth Marketing - Untitled Article

Smashmouth Marketing

With just two Google searches I came across reports of water access problems in Mississippi , the Appalachian region, even Alaska with all her surface water still suffers from issues. I was reading an article about a teen who wanted to build a water well for a small village in Africa. For the life of me I can't find reference to it online at all (if you know of the article could you forward it to me please?). While searching though, I uncovered various sites focused on the issue of water.

TOPO Summit, Craig Rosenberg and Account Based Everything

Smashmouth Marketing

Google AdWords, marketing automation, etc.) The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them.