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  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Google] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Twitter showed the most even distribution of emotions, followed closely by Google+, which trended slightly more toward the positive side. Google+. If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Google] Why Blogging Is More Important Than Ever
    As Google changes their algorithm , then Facebook , and eventually Twitter , it’s making it hard for even the experts to keep up. Research shows blogging increases inbound links by 97 percent, the most important factor in Google’s ranking algorithm. Note well that Google gives higher priority to sites that create high quality content that’s relevant to their audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 14, 2016
    [Google] Lessons learned while deleting 274 blog posts
    How to be a Google Whore. How to be a Google Whore - This is what happens when Barbie joined Twitter - If the Beatles ran Facebook. … I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. After more than seven years of blogging I had a lot of clutter. Irrelevant posts. Broken links. Out-dated information. Silly stuff.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 16, 2008
    [Google] Can a social media strategy boost your lead generation efforts?
    He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008.
  • HINGE MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Google] Top 7 Referral Marketing Ideas for Professional Services Firms
    Related Stories What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms? What Does Google’s Latest Update Mean for Professional Services Firms? Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. But wanting more referrals is not the same as getting more. How do you go about changing the odds in your favor? We’ve compiled our top 7 referral marketing ideas to help.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Google] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Thus, social media shares help people to find your website not only on social media platforms, but also through Google searches. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. Your professional services firm’s website is often the centerpiece of your marketing and business development strategies.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] Eight ways B2B market research differs from B2C
    Connect with Andrew on Twitter or Google+. Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions. Research can also passively hurt business performance by not driving action. The conclusions are sound, but sit on a shelf gathering dust.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Google] Digital learning and the invisible Digital Divide
    After all, nobody gets training in Google, Facebook or iPhones. As you start looking at this closer, you’ll notice that most people who use Google, Facebook and iPhones only use a very small subset of their capabilities. As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Google] Why You Need Social Media, Even if Your Customers Don't
    In fact, Google even started to incorporate Google+ status updates into its search engine results; we've even written an entire blog post about how to use Google+ to gain better visibility in search engines ! If someone conducted a Google search on you right now, what would come up? Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • BIZNOLOGY  |  MONDAY, AUGUST 19, 2013
    [Google] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Google has seen 400% increase in the number of mobile searches within a year (Source: Icebreaker Consulting ). LESS RED TAPE: For an app, you need to request permission and go through an approval process with Google and Apple. While it is more expensive due to development time, Google thinks this is the better solution for avoiding any complicated redirects and simplifying the sharing of web addresses. Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Google] 33 Inspiring B2B digital marketing case studies
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Although Google Adwords was successful at generating leads for Axway, competition for top keywords was fierce and drove up conversion costs.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Google] Top 5 Affordable Tools to Make Infographics in a Snap
    If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created. What makes infographics so popular? Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. A lot of people are visual learners. Seeing the visual illustration of a concept is useful for a large percentage of people.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Google] Hard lessons agency customers need to learn about social media marketing
    Get yourself familiar with Google Analytics, Facebook Insights/Power Editor/Ad Manager, Twitter Analytics and others. By Leah Schultz, {grow} Community Member. Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. So I did that. The experience was like getting a root canal every day. I worked tirelessly with my VP to design “robust turnkey social media solutions.” But no one bought them.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Google] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    This same point was underlined by a recent study by Google, the Conference Executive Board (CEB) and Motista. Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. Like the ability to keep one’s job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google] 14 Data Visualization Tools to Tell Better Stories with Numbers
    MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it. – Peter Drucker This succinct truth says you can’t know whether you are reaching your goal unless success is defined and tracked. Data visualization is technology that lets corporate executives and other end users see data to better understand information in context.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Google] 4 Virtual Reality Rules for Brands
    The cheaper options like Google Cardboard are available, but they pale in comparison to their full-fledged big brothers. Brands have had to send out free Google Cardboards, like The New York Times did late last year , or get creative with promotional deals like Coke and McDonald’s did earlier this year. Will virtual reality replace TV in 10 years? Will headsets make iPhones obsolete ? Will all brands have to make all their content VR to stay relevant?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 25, 2014
    [Google] 5 Goals for Your Blog & Website… and One Big Challenge
    One of the biggest changes, and a very positive one for the general internet-searching public, is that Google is getting super smart. Now Google changes its search algorithm all the time. and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? What do you want your blog to do for your business?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 22, 2013
    [Google] What Does Facebook’s Graph Search Mean to B2B Companies?
    Let me be clear: this new search functionality does not search the entire Internet (yet) so Google need not quake in their boots. However, accordingly the Business Insider , “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. Your basic profile and your posts will now be factored into the search algorithm, just as your website is to Google.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Google] 9 Hilarious Out-of-Office Email Auto-Replies
    However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny messages people have used in the past. Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. It''s one of those things I remember just as I''m shutting down, or sometimes even after I''ve already left. Heh, sorry guys.). Since I usually throw them up in a hurry, I don''t take a lot of time to get creative.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Google] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    As Haile continues to develop Scroll with over $3 million in funding, he spoke to me on the phone about Chartbeat’s evolution, going up against Google, the need for a frictionless free press, and what he hopes to accomplish in the next decade. And there was Google Analytics, which was everywhere. I said, “I’ve got this thing that does web analytics, but it’s new to the space and Google’s there.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Google] In praise of social media mediocrity
    Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing. My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Google] How Marketing Automation Technology Makes Businesses Smarter
    To picture the difference between today’s more advanced marketing automation platforms and the previous generations still in use at many companies, think of what it was like to use MapQuest circa 2003 compared with Waze or Google Maps now. Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Google] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    The more Google and other search engines index …. Don’t forget about Google’s fresh factor algorithm feature: Image Credit: Web-sta. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. In fact, according to Content Marketing Institute's annual survey , 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 2, 2012
    [Google] The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
    There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. Despite the obvious glamour associated with promoting a new brand of mildew-resistant paint (available in any colour, so long as it's battleship grey), the world of marketing isn't one endless champagne reception. Read on, for five issues guaranteed to ruin the day of anybody marketing a business: Communication. Or lack thereof.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Google] Social Media Across the Organization
    You might use Google Alerts, if that works for you, but many organizations need more sophisticated listening tools and services to meet their needs. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can use social media, not just for marketing, but across their entire organization.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Google] The Secret To A Better Customer Experience
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” ” You are taken to the homepage of our Business Innovation blog site.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 9, 2011
    [Google] How We Know Users Are in Charge of Technology
    Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. It’s clear to me that users are in charge when it comes to technology. It wasn’t always that way. When programmers ruled, we had acronyms. Confusing, unintelligble acronyms. Acronyms so obtuse the technologists often didn’t know what they mean. Acronyms so bewildering that even the strongest in the user community were cowed and didn’t dare ask what they meant.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Google] The Right SEM Strategy for Schools
    You'll write naturally as Google also looks for the phrases it expects to see if your program page is truly about an "online culinary management program." So Google might also expect to see other culinary related phrases such "back of the house" or "restaurant operations.". Google has recently changed a number of its properties for on-page tags, such as giving you more room in titles and descriptions.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Google] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals?
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Google] A Beginner's Guide to Creating Visual Content [Free Ebook]
    Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. We live in an age of information overload. In 2011, there were over one trillion pages on the internet. 1,000,000,000,000! Trying to comprehend how much information that is is like trying to comprehend how big the universe is. As wonderful as it is having so much information at our fingertips, humans can only consume so much at a given time.
  • BIZNOLOGY  |  MONDAY, MARCH 2, 2015
    [Google] Do you want to be a marketer or do marketing?
    If, on the other hand, you want to improve your company’s conversion rate, or you want to raise your traffic from Google, or you want to increase web sales, that’s a good sign. I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to learn. Over the years, I’ve begun to realize that I can tell which students are going to adapt to the changes, and which one will have a much harder time.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Google] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you could find the answers to your ebook by a simple Google search then why would anybody be inclined to download it? It doesn't try to give the hard sell to the prospect, rather it promises to educate the target audience on how they can create a responsive website (something that's incredibly important given recent Google Algorithm changes) : When coming up with a topic, make sure it's: Targeted to your audience and your niche. We've all had it happen before.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Google] Facebook Launches Sponsored Results: PPC Ads in Facebook Search
    Watch out, Google AdWords! However, we're skeptical about it really challenging Google AdWords. But if they were searching for different Mexican restaurant options in their geographic region, they probably wouldn't turn to Facebook search -- they'd go to Google! Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Google] Why Website Engagement is the New Marketing “Must-Have”
    Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search. Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Google] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    In some cases, it would be helpful to subscribe to paid services such as those dealing with bulk emails, Google ads, and Facebook ads, among others. With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Google] How to Define The Content Marketing Metrics that Matter
    No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Google] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! I felt really fortunate to present at this year’s forum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 21, 2013
    [Google] Five proven ways to get more people to read your blog
    Comments Great tip on Google + Barry. Over the last few weeks I have been asked many times about creating an audience for your blog, especially when you are just starting out. This is a vital topic and one that is covered extensively in the book Born to Blog , but here are a few ideas that helped me in the early stages. What is your approach? First let me say a word about how your goals as a blogger may relate to your approach to building an audience.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Google] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    Start at Search.CreativeCommons.org and search either Flickr or Google Images. Google''s Speedy Meetings. Within Settings of your Google calendar, on the General tab, there is a checkbox you can use to make meetings "speedy." Box, Dropbox, and Google Drive. And Google Drive can be optimal for multiple people working on the same document at the same exact time.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Google] How To Create Epic Content Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter of life and death.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Google] The Content Marketing A-Team
    But the Curator is more than just someone who has mastered Google alerts. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” ” It included a motley cast of characters who were branded as outlaws but who always fought to protect the innocent, fight the bad guys and generally create havoc wherever they went.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google] Are You Reaching Your A/E/C Lead Generation Potential?
    Simple—a new client uses a search engine (like Google) to search for a term, and your blog post on the same topic pops up. Blogs give your website greater influence with Google, meaning that you will rank higher on search findings. Because blogs offer a place to display fresh content, which Google ranks higher, having a blog equates to more traffic to your website, and a higher page authority overtime.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Google] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Today it’s all about ‘narrow’ AI tools – predictive search programs such as Google and Virtual Digital Sales Assistants like Tact. In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Google] You’ve picked the wrong goal for your blog
    Spend some time with the Google Analytics for your blog. Nearly every day I receive some variation of this question – “How do I drive more traffic to my blog?&# I would go as far to say that there seems to be an obsession with traffic among bloggers. In my opinion, this is the wrong question to ask if your goal is to build and sustain a successful personal blog. In fact, the pursuit of traffic may actually be working against your success.
  • FATHOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google] Top 3 Essentials for Successful Retail SEO Programs
    The easiest way an agency can familiarize their team with a new client’s digital presence is to go through Google Analytics. Gaining access to Google Analytics is one thing, but another is receiving access from the client to implement changes directly on the site. Just like the Google Analytics, an SEO program will be much better off if these things are acted on quickly. SEO success depends on so many things. A lot of the factors are known and even more are unknown.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2016
    [Google] 12 Brainstorming Techniques for Unearthing Better Ideas From Your Team
    For example, we often to Google Doc brainstorms when curating ideas for list posts across a large group of people. This is easy to set up through a Google form. If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room. That's my first tip for you: Follow the "pizza rule" for brainstorming.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Google] How to Rejuvenate a Troubled B2B Brand
    Yes, you want to validate your new brand with the Google search algorithm. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Google] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken hold.
  • NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Google] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Plus you can research trigger events with Google. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Google] Maker’s Mark: PR Debacle or Social Media Genius?
    Point #3: If you search on Google for Maker’s Mark today, the company’s PPC ad makes very specific reference to the controversy in the headline: “Maker’s Mark Bourbon – You Spoke. By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Google] How Emotion-Detection Technology Will Change Marketing
    Google Senior VP of Global Marketing, Lorraine Twohill, states , “If we don’t make you cry, we fail. Similar to the Pringle and Field findings, the research report “ From Promotion to Emotion: Connecting B2B Customers to Brands ” by CES and Google explains that B2B brands achieve roughly twice the impact with a target audience when appealing to the personal value to the buyer including emotional benefits. Imagine someone arrives at your website, Facebook Page, or advertisement.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 26, 2015
    [Google] Edtech and Elearning: Top 100 Influencers and Brands
    click on the names to see their Twitter profiles). Alice Keeler – Author of “ 50 Things You Can Do With Google Classroom “ “Technology does not make for better learning. Google For Education. September is approaching, the #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Google] Creating a Competitive Advantage with Data-Driven Marketing
    A billion searches are performed on Google each day. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day. There is clearly no shortage of data for marketers to use to their advantage.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 28, 2014
    [Google] How to Re-Post Someone Else’s Work (Ethically)
    You can do this, without stepping on someone’s toes and without triggering Google’s wrath for duplicate content. I just gave my post a canonical link to Neil’s website that will be a clear signal to Google or any other search engine. If Google (or another search engine) decides this content is the best answer to a searcher’s question, this is the URL (with its associated metadata, such as title and metadescription) that will be returned to the searcher.
  • MODERN MARKETING  |  FRIDAY, MARCH 4, 2016
    [Google] Cross Channel Marketing and the Future of Search
    adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search.
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Google] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. Google would issue penalties for websites with links deemed suspect, because those sites were participating in activities that violated Google’s Terms of Service. A penalty in Google will result in lower rankings and less traffic; it can also hurt a website’s profits.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Google] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Google and Bing Webmaster Tools inbound link report illustrates how well content assets created perform across third party websites, by way of inbound links acquired.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Google] 8 Strategies to stand out when you’re late to the content marketing game
    In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute in a never-ending war for attention.
  • MARKETING ACTION  |  MONDAY, DECEMBER 15, 2014
    [Google] Title Tags, Headings, and You: Get Tips for SEO Success
    The best-optimized page in the world may show up on the top of the first page of Google search results, but it’s not going to get clicked if it’s not optimized for the way people think. And Google is getting better at knowing what people want, so even the best optimization may fall way below the first page if your content isn’t a good read.). Not long ago, guidance was to write a title tag that was fewer than 65 characters/spaces long, because that’s how many Google would display.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Google] 11 B2B Website Mistakes and How to Avoid Them
    Google favors responsive websites in its search engine performance algorithm. Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. You don’t have a plan or strategy for your online and social media presence.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Google] Marketing With Excel: 6 Ways it Can Make Your Life Easier
    If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. I love spreadsheets. A lot more than the average person. (I I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit more unconventional than that.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Google] 6 Steps to Fight Content Theft
    Then suddenly last week, you noticed the traffic fall off the face of Google, and in your investigation, you realize that some nefarious black-hat has stolen your content word-for-word, reposted it to a couple of keyword centric content farms, and is stealing your mojo! Google HATES spam, and certainly hates when someone outright steals content without attribution. Step 3: Report the duplicate content to Google using your Google Webmaster Account.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Google] Trendspotting: Ello, are you there?
    Similar to Google+, Ello allows you to categorize users you connect with into two categories, friends , and noise without publicizing that classification. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Google] How to Earn Free Press for Your Business When You Have No Connections
    To find them, head to Google, Twitter, and LinkedIn to conduct some research. Record every potential publication and reporter in a Google Sheet that includes their average article social share counts and followers on Twitter, as this will help you prioritise. "Is that guy wearing leggings?". "We We should start a business selling male leggings.". That's all it took.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Google] Coming clean on Facebook reach
    Related Stories If I were the King of Facebook … Would you erase yourself from Google search results? Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? I recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web.
  • WRITTENT  |  TUESDAY, MAY 7, 2013
    [Google] How Much Do Quality Copywriting Services Cost?
    It won’t help you rank high on Google, convert leads, or gain a bigger share of voice on social media. In the aftermath of Google’s latest algorithm updates, it’s clear that quality content is the only way to win the arms war. Investing in quality will position your company as a thought-leader, and allow you to soar to the top of Google. Normal. false. false. false. X-NONE. X-NONE. Content marketing is serious business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Google] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Plus, a recent Google study demonstrated that 75% of mobile searches trigger a follow-up action such as a phone call, store visit, or purchase. A lot can happen in eight years. Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone , J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 4, 2012
    [Google] Don’t count your followers before they have hatched
    As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. With bigger and better Google analytics recently launched, this is far easier to track than it used to be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Google] Connecting Social Media Marketing with Buyer Behavior
    A Google search frequently leads to a link provided by a social media network even if the buyer does not start there. In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2016
    [Google] Help. I’m enslaved by my smartphone.
    I reach for the phone and Google it. I reach for the phone and Google it. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper. It started when I was around 22; my anxiety would peak juuust as it was time to get in bed and I’d go over my list. You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your mind.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Google] Social Media Marketing Automation Dos and Don’ts
    It’s okay if it’s not immediate, but do set aside some time for answering questions on Twitter, responding to Facebook comments, sharing Instagram pictures of your product or store and circling your fans on Google+. If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Google] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    2) Google Analytics. Google provides free training, support, and even certification for their analytics tools, including online courses ranging from platform principles to mobile app fundamentals. Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 28, 2013
    [Google] Why Human Competition is the Least You Have to Fear
    Let’s look at where technology is today: Google launched the driverless car. By Mars Dorian, Contributing {grow} Columnist. This headline may seem like a hoax, but I assure you, it’s not. We all know the times are changin’, but most of us don’t realize what those changes mean to YOU and your career. We also know that competition is on steroids in the online age, but most of us think only about human competition.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Google] 7 Key Ways to Optimize Twitter for Search
    But this time last December, both Google and Bing confirmed in an interview that tweeted links are in fact a signal for a search engine's organic and news rankings. In the same aforementioned interview, Google and Bing both indicated their algorithms check the authority of the user tweeting the link. Google is quoted saying, "We do compute and use author quality.
  • CINTELL  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google] 15 Questions to Ask in Your Next Persona Interview
    If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Google] 5 Takeaways from Search Marketing Expo Advanced 2014
    Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Google Webmaster Tools. The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week.
  • BIZIBLE  |  TUESDAY, OCTOBER 20, 2015
    [Google] 5 Lies You've Been Told About B2B Marketing Attribution
    Sure, you can grab data from Google Analytics and Salesforce and try to manually attribute revenue to each of the customer’s touchpoints. Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. Then it’s the marketing team’s turn and uhh they had 15 “likes” on Facebook or 1000 page views for the month. But it doesn’t have to be that way.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Google] How to Prevent a Live Q&A from Turning into a #BrandFail
    For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Google] What Mom Never Told You About How to Find B2B Customers
    One approach we regularly use across several of our clients (including our own website) is to dig into Google Search Console on a monthly basis to uncover the search queries website visitors are using. Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 22, 2015
    [Google] 10 Marketing Trends That Should Influence Your Content Strategy
    A survey by Millward Brown Digital and Google revealed that nearly half (46 percent) of potential B2B buyers in 2014 were millennials (ages 18-34). As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    A title tag should be about 70 characters or fewer in length so it doesn't get cut off in a Google SERP (Search Engine Results Page). This number can vary because Google seems to measure in pixels, not characters. Google will also bold certain keywords used in a search query, which can affect pixel width significantly. Like with title tags, Google seems to cut off meta descriptions in SERPs based on pixel width, not character count.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Google] Asperger's and IT: Dark secret or open secret?
    At Google, we believe in a simple premise: all of the information you need to be productive at work should be available through one search box, giving users real-time access to content across the enterprise and delivering a single, integrated, secure set of search results. Webcast: Googles Universal Search for Business. Sea Change Investment Fund Talks About Google Apps. Googles Universal Search for Business.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Google] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    Anything you are putting on your own blog should be worth sharing with the online community, so do go ahead and toot your own (virtual) horn by sharing it on your Facebook page, Google+ , LinkedIn, and on Twitter. Make Sure Your Posts Get Read!" src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Google] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    In the past two year’s, Google’s search algorithm has changed to put more weight on likes, shares, tweets, and +1s than ever before. Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. If they’ve shared to Facebook, Twitter, or Google+, it’s certainly your image.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Google] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. One of the most common types of PPC is Google AdWords. For example, t o implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 21, 2013
    [Google] Is Your Business Blog “Just Okay?” Here’s How to Change It
    Occasional awards such as “Top 10 Health Care” Blogs, or “Top 50 Leadership Blogs” The top blogs in any field are usually listed on the Web, and a Google or other search will help you find them. Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Not bad, but more likely “just okay.”
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Google] Digital Does Not Mean "Just Build a Website"
    You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. Many traditional publishers have prematurely thrown in the towel on digital. “I I have a website, but no one wants to advertise on it.” “I I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Google] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Using a custom Google search, you can determine how common your keywords are in the site. Established media properties generally have a Google Page Rank of 6 or higher. Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Google] Handling isolation in your worklife
    Periodic breakfasts and lunches with clients and partners; Skype or Google+ Hangout sessions with far-flung people in my network – these are all ways that help keep me energized. Periodic breakfasts and lunches with clients and partners; Skype or Google+ Hangout sessions with far-flung people in my network – these are all ways that help keep me energized. By Steve Woodruff, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Google] How to Become a More Productive Writer: 7 Helpful Tips
    I do all of my writing in Google Docs and RescueTime gives me a weekly report of the amount of hours I’ve spent using Google Docs. Simply put, the more time spent in Google Docs, the more words I am likely to write. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this.
  • WRITTENT  |  MONDAY, JUNE 17, 2013
    [Google] Best Keyword Research Tools
    Google Adwords Keyword Tool. And since Google is the largest search engine by a good margin, this keyword research tool should definitely be in your repertoire, especially if you use Google Adwords to advertise. You can choose to analyze keyword data from Google, Yahoo, or Bing, making this tool more versatile than others. While other tools rely on Google’s numbers, Keyword Discovery also uses: Yahoo’s search data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Google] Know the Legal Risks of Blab for Brand Marketing
    Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Live streaming video has been all the rage since Meerkat debuted at SXSW 2015. Periscope rose to popularity soon after, and Blab has recently taken center stage. But should brands use these channels? To be sure, streaming video offers opportunities for to show your brand in a new light. This TopRank blog post covers ways that brands could use Blab, and AdAge discusses why you should.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 7, 2016
    [Google] TOPO Sales Summit April 7-8, Join Me
    We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. The agenda looks amazing and the attendees are basically everyone in SaaS.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 23, 2013
    [Google] How To Get More B2B Press Coverage Without Being a Jackass
    Follow them on social media like Google+ and Twitter to find out what they’re working on and see if they are asking for help. Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Google] How Your Business Can Survive The Ad Blocking Wars On YouTube
    And on Google’s Android operating system, ad-blocking browsers have been around for a while. And Help is content that brings in people who are searching on Google and YouTube for how to do things. Use Google or YouTube Trends to determine high-volume searches in your targeted category. If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide.
  • PAUL GILLIN  |  THURSDAY, APRIL 28, 2011
    [Google] Five Tips to Make Your Writing Sparkle
    If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures. Former Wall Street Journal page one feature writer Bill Blundell used that phrase in a seminar some 15 years ago, and I’ve never forgotten it.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Google] Assessing the Quality of Your Backlink Profile
    If you’re publishing valuable content, sites like these will link to you in a way that Google and other search engines deem “natural.” The typical result of this practice is a short-term spike in rankings followed by long-term penalties from Google and other search engines. To achieve a high ranking in the search results, your website must earn backlinks from around the Web. The term “backlink” refers to links on other websites that link back to content on your website.
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