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    [Google] Leadership: What Are The Essential Traits?
    Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?
    [Google] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Google+. Despite being larger, the Google+ profile photo doesn't attract as much attention as the Facebook profile photo. seconds in the middle of the Google+ page , which is slightly longer than is spent on the middle of the Facebook and LinkedIn pages. Have you ever heard of heatmapping?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Google] Busted! 23 Marketing Myths Held By (Some) Industries
    In 2015 Google made this myth so very false. Google will not even show your website in their mobile search results if your site is not mobile-enabled. Google will not have much information to pull from in order to get your company on the first page of the search results. In fact, according to the Google ZMOT report, 84% of buyers engage in online information consumption and education before buying.
    [Google] The Real Reason Sales People Struggle to Close Opportunities
    Or even, heaven forefend, the use of a thermometer close (I suggest you Google that one). This article was originally published by Bob Apollo on his blog Accelerating Revenue Growth: the Inflexion-Point Blog.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Google] 7 Ways to Inspire Trust from Ecommerce Customers
    If you need a bigger reason to pursue professional writing services, keep in mind that Google isn’t fond of poor spelling and grammar either. The biggest ones are Google Wallet, Apple Pay, and PayPal. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get.
    [Google] The Unspoken Rules of the Internet
    Like, Google or some big bad government organization might come after you. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. So here''s what you should know. Some of these are hard and fast rules.
    [Google] Get Found: How to Incorporate SEO into Your Editorial Calendar
    So, when a prospect types a phrase related to your firm’s offering into Google or another search engine, you want your content to appear prominently in the results. Google will penalize you for this. Since Google is getting smarter and now recognizes synonyms and similar phrases, it’s easier than ever to create content that’s both reader- and SEO-friendly. To be successful with content marketing, you need to start with strategy.
    [Google] Bringing down the Twitter snobs
    Post on Google Buzz. It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don’t do it.&#.
    [Google] 5 Mobile Insights That Will Change How You Market to Millennials
    Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are they really doing with their heads down, thumbs furiously typing and swiping?
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Google] 9 Ways to Measure Content Marketing Success
    You don’t need to memorize and obsess over every single measurement in Google Analytics. Are you enjoying invitations to speak at industry events, Google authorship, or some of the other hallmarks of earning a coveted spot as a thought leader? Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. 2 worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. By creating an ad hoc forum in the comments section, the video will get more views and rank higher in Google and YouTube search.
    [Google] Four ways social media impacts emotional branding
    Related Stories Case Study: Denny’s flips its audience with a sassy social media strategy Monetizing blog comments: Why your blog is economic gold How to Build a Super Tribe using Google+ Is there a “content pattern” that builds a brand? Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Google] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) One could easily define and use any query string parameter/value pair, but using the 5 “standard” ones listed below is convenient since this is also what Google Analytics tracking uses. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Armed with the ability to conduct a Google search, they won't hesitate to do a little research of their own to confirm or disprove your claims. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it.
    [Google] What to Look for In a Digital Marketing Company?
    Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
    [Google] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1.285 slides just ahead of his 30th birthday.
    [Google] Content Marketing with Emotions: Write with Feeling
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action.
    [Google] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Google search ads are the granddaddy of digital native advertising, and in-feed Facebook ads are the most lucrative type of native advertising today. This search ad for that shows up when you Google “victorian dog sweater” is a native ad, but it’s not sponsored content. After we spammed Google with about 40 blog posts about the Royal Wedding (“Royal Engagement Wedding Cakes: 7 They Might Try!”),
    [Google] Vote: What Makes You Read a Blog Post?
    Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Google] 7 Ways to Get More Value From Your PR Campaigns
    And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. When planning this type of strategy, you should lean on a keyword research tool such as Google AdWords to get started. You’ve worked your socks off to get as much press coverage as possible.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Google] When Press Releases Do (and Don't) Help Your Marketing
    A recent article quotes Matt Cutts of Google verifying that your SEO ranking in Google will not increase after a press release is posted. When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. years ago. However, there are now other tactics that need to be coupled with press releases in order to make them effective.
    [Google] The Impact of M&A on the Marketing Automation Industry
    Google Bookmarks. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent.
    [Google] Today’s Buyers Are Not Mono-Channel
    Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs.
    [Google] New KEO Marketing Guide Provides Valuable Framework for B2B Mobile Marketing Success
    Ways to optimize performance: The guide concludes with a quick rundown of goals you can track in Google Analytics to gain perspective on your mobile marketing performance. KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. The guide is available for free, so go ahead and download it today!
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Google] How to Grow Your Email List the Right Way [Video]
    You Google it. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. Sometimes, it''s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
    [Google] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Parallel Consumerverse: If Retailers Were Like Google | The Checkout. What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so.
    [Google] Welcome To The Age Of Ad Blocking
    Take Google as an example, PageFair estimated the company made $59.1 Financial Times reported that some of the world’s biggest tech companies, including Google, Microsoft and Amazon, are now paying owners of ad block software to unblock their ads on their websites. Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers.
    [Google] The five elements of a perfect blog post
    Are you more likely to enjoy and remember a post titled “An analysis of SEO implications for blogging&# or one titled, “ How to be a Google Whore &# — which used humor to illustrate a dead-serious issue in our field? “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Google] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Google Says YouTube Has Already Crushed Regular TV, From Business Insider. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it''s something entirely new that thrives off engagement with audiences. This has been a very interesting week with all the changes in the world of digital media and marketing.
    [Google] 13 Mind-Bending Social Media Marketing Statistics
    20 percent of searches on Google each day have NEVER been searched for before. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.
  • FATHOM  |  TUESDAY, JUNE 17, 2014
    [Google] The Case for Higher-Ed Non-Branded Site Optimization
    Branded Search Decline: Query-Based Increase: No longer satisfied with pamphlets and brochures distributed at college fair days in their senior year, students are looking to Google to answer their questions and help them identify the best options for their needs. On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms.
    [Google] How to engage bloggers down the long tail
    Every one of these companies, organizations, and non-profits could easily find an enormous pool of friends, followers, allies, and brand ambassadors with whom to engage and for whom news about each brand introduced through a pitch resulted in powerful earned media mentions, buzz, conversational volume, tweets, retweets, Likes, and posts on Pinterest, Tumblr, blogs, Facebook , and Google+.
    [Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze.
    [Google] Finding social media success in regulated industries like banking and healthcare
    While some financial services professionals take tablets into the field as a sales tool, Google and Bloomberg have developed apps for professional or individual investors to keep track of the market. I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said.
    [Google] Twitter jumps into interactive micro-content with new poll mechanism
    But “great storms announce themselves with a simple breeze” (bonus points to any reader who knows where that quote came from without Googling it). Google Analytics is a much stronger wind in the analytics space. As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month.
    [Google] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Google+. Google+. If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. before we get into the nitty gritty of this tip, what the heck does "embed" mean? And what is HTML? I don''t know how to code at all!
    [Google] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Google? Time to Declare Independence and Take Control! . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Pay to play models in social media channels such as Facebook. All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Google] How Marketing Automation Technology Makes Businesses Smarter
    To picture the difference between today’s more advanced marketing automation platforms and the previous generations still in use at many companies, think of what it was like to use MapQuest circa 2003 compared with Waze or Google Maps now. Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment.
    [Google] Tips for Hiring a B2B Lead Generation Agency
    Google and the other search engines modify their search algorithms more than 500 times per year. Check to see how the agency has recently changed their methods when Google switched to their mobile-first index. Developing a significant and sustainable customer base is a large part of a marketing manager’s job.
    [Google] Focus On Your Customer’s Brand In The Future of Marketing
    You can also follow Nick on Facebook and Google+. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing.
    [Google] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Google] How to Hire the Perfect Person to Run Your SEO
    Social Media & Google Search. Social media and a Google search for an individual can provide an unfiltered view of a prospective employee. They claim a special relationship with Google. Sure, many in the industry have networked with the likes of Matt Cutts, but an in-line to Google? This is an outdated that can result in penalization if Google notices.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Google] Chalk Talks: Generate More Leads with Video
    Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Are you holding back on Facebook marketing just because you’re in B2B? It’s really only for B2C people, right? Or just for keeping up with friends. That’s a belief I held for a while.
    [Google] Best Twitter Tips, Tools and Tactics of 2011
    The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Google] 10 Types of Updates to Power Your Social Media Presence
    Industry News - Just as it's important to be the first to write about breaking industry news to leverage Google's freshness algorithm update , it's also important to post about it on your social media accounts. Search Optimized Content - The line between social media and organic search is getting closer and closer; just look at the integration of Google+ into search results. Earlier this week, I shared some of the most taboo topics that shouldn't be discussed in social media.
    [Google] 6 Personal best practices for content creation success
    Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. Together, we give about 75 speeches a year and participate in dozens of webinars, panel discussions, classes and hangouts.
    [Google] Integrated marketing campaigns using YouTube!
    Wait for Google AdVideo. Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Maybe, but if you're going to spend the money on that 30 second TV spot, mind as well get the most out of it by fully integrating the concept across all of your marketing channels.
    [Google] 6 Tips for Easy Ebook Promotion with Social Media
    it’s what the Google gods like. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, you are the expert, not the ebook.
    [Google] Why Your Technology Firm Needs a Content Marketing Strategy
    If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask? It is through content that many other online marketing channels flow best.
    [Google] IDC Sees Massive Disruption From Industry’s Platform Shift
    Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.
    [Google] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Google and Bing Webmaster Tools inbound link report illustrates how well content assets created perform across third party websites, by way of inbound links acquired.
    [Google] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    This is very good news as LinkedIn’s reporting is about 10 years behind Google’s reporting (and that’s being kind). It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
    [Google] A great title is what gets your blog post read
    Use all 70 characters that Google indexes for each post title but make sure the most important message of the title are nearer the beginning of the title. Image by reinvented via Flickr. by Chris Abraham. Long blog post short: please be as descriptive as possible when titling your blog posts.
    [Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media strategy.
    [Google] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    On Google+ or LinkedIn? Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Google] 5 Effective Tips for Boosting Your College Site’s SEO
    Be somewhat sparing with your keyword incorporation— if your site is too keyword-dense, Google may identify it as stuffing, which could result in a penalty. Long gone are the days when keyword stuffing and posting high volumes of thin content help you rank high in the search engine results page; more recent Google algorithm changes favor long-form content, and posting more robust content on a regular basis can significantly contribute to improving your standing in search results.
    [Google] Your SEO could be wrong…
    “We’re adding these words because Google needs to see them.” They may say that they “had” to do it that way for Google. Yes, your copy should drive Google traffic — and on-page keyword optimization is still important. Has an SEO ever ruined your carefully crafted copy? If so, you’re not the only one. Let me tell you a story… Once upon a time, I worked with an agency client that outsourced their SEO. The agency wrote the copy.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Google] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.
    [Google] 40 Essential SEO Terms Marketers Should Know [Glossary]
    PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Panda - Refers to a series of updates released by Google to its search engine ranking algorithm that are intended to discourage people who create large amounts of mediocre content in an attempt to claim many keyword rankings without generating much value for users. Read a marketer's guide to understanding Google Panda here. Google AdWords is the classic example of this.
    [Google] The Funnelholic’s Perspective on Account-Based Marketing
    Craig recently joined me on a Google Hangout to share his knowledge with our audience. In the movie The Internship , where he’s at Google, the sales call he has in the pizza parlor is brilliant. Craig Rosenberg has the gift of perspective. That’s a good lookin’ dude right there. And he’s smart too!
    [Google] New program focuses on non-profit digital leadership
    Learn Google analytics to measure constituent traffic, analyze successful incoming campaigns and learn from visitor traffic patterns. In a few weeks, I’m going to be teaching in an exciting break-through program focused on social media and non-profits and I wanted to let you know about it. Rutgers University is offering the world’s first Mini-MBA program on Social Media for Non-Profit Leaders and Public Officials. The inaugural program will be held Nov.
    [Google] 11 Thought-Provoking Guides to Content Marketing for 2014
    About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits).
    [Google] 5 Ways Outbound and Inbound Marketing Complement Each Other
    We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process.”. What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course.
    [Google] Holiday Fun Facts to Share on Social 2015 Edition
    Google ) . Google ) . In our continued effort to provide “snackable” tidbits of information to share with your audience via social media, we’ve collected another 10 interesting holiday fun facts for you to share. You may remember our list from 2014 as it was one of our most popular posts from last year’s holiday season. This year we’ve dived back in and found some facts that will bring a smile to your face while others will leave you scratching your head.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Google] 5 Small Tweaks to Help You Generate More Leads
    If you're not a HubSpot customer, you can also use Google Webmaster Tools to identify which keywords you're getting found for. If not, you can use Google Analytics. 97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads.
    [Google] Mobile Search Engine Optimization Best Practices
    Your website is accessed by a variety of different sources: bots come to your site crawling your pages (from Google, Bing, etc.), You can reduce this risk by using a rel=canonical link (typically going from the mobile site to your desktop site), which will let Google know to attribute the traffic to the canonical page. Submit an XML sitemap to Bing Webmaster Tools and Google Webmaster Tools, paying careful attention to keep mobile pages separate from desktop.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Google] Neuromarketing: Using Neuroscience to Supercharge Results
    Google. Google partnered with Mediavest to conduct a biometrics study to determine the effectiveness of YouTube overlays versus pre-rolls. Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that. They vigorously tested strategies for appealing to their target audience , driving more sales and generating greater results. They knew down to a science what worked — and what didn’t.
    [Google] Content Marketing in 2014: Are You Prepared?
    There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Your management team is probably used to the timeframes of success they get from paid campaigns -- or even the quick wins they had from SEO before the various Google updates of the past year. The growth in content marketing this year has continued to gather pace.
  • WRITTENT  |  TUESDAY, JUNE 25, 2013
    [Google] 11.5 Amazing Content Creation Tools for Becoming a Super Blogger
    Google Alerts. Almost everyone is familiar with the magic of Google alerts, but are you truly using them to your full advantage? The only thing quicker than Google’s capacity for crawling and indexing content is Twitter, one of the world’s fastest-moving social media networks. Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Probably not.
    [Google] 7 Top Trends to Impact AEC Marketing in 2016
    Today, data and analytics can drown the average marketer – think Google analytics , online conversions and more. This year we saw the change in Google’s algorithm. Many firms lived through “ Mobilegeddon ” – where Google now adjusts search rankings based on website mobile-friendliness and is displaying search results with “mobile-friendly” tags.
    [Google] Social media success through cultural nuance
    I had to Google it. That required zooming out on Google Maps. I had to Google it. That required zooming out on Google Maps. By Rick Wion, {grow} Community Member. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. Way out. But three weeks later, I’m sitting in a cafe, mostly for the free wifi but also for a beer, in the beautiful capital city of Skopje. I had never heard of it either.
    [Google] Does +K affect your Klout score? (and other juicy Klout nuggets!)
    So, we don’t see anything happening like that on a mass scale but we have a whole team monitoring for that sort of thing, including people with past experience at Google who have already lived through that sort of thing!&#. I’ve been wondering about this new +K function on Klout — an ability to reward people for their “influence&# on certain subjects. In fact I thought the development was somewhat disturbing because it seems to invite people to game the system.
    [Google] Where Is Content Headed?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!).
    [Google] Top 10 Industrial Marketing Posts of 2011
    I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008.
    [Google] Industrial Marketing is not Disconnected Tactics
    Google strategy vs. tactics and you’ll get 4,030,000 hits so there is no sense in me repeating all that here. Many manufacturers and industrial companies are learning some hard lessons these days. Business as usual is not working – referrals are trickling in, if at all and the pipeline of leads is running dry. The old way of hiring away salespeople from the competition with their “ready book of business” is not producing the quick sales they had expected.
    [Google] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. Here''s an example of some funny content shared by HubSpot during the mercifully brief Harlem Shake craze: Visual Content - Visual content tends to garner more engagement, especially on those networks where it is a fit like Facebook, Pinterest and Google+.
    [Google] Magnify Your Millennial Exposure This Holiday Season
    We are skeptical and know that it’s easy enough to just “Google it” to find out what other people think. Working with third-party review sites also gives the ever-hungry Google search algorithm the digital fodder it needs to give your site an SEO boost and get your name further associated with your business vertical. The holiday season.
    [Google] Fueling Your Inbound Marketing Strategy: Staff and Budget
    Regular social media updates (Facebook, Twitter, LinkedIn, Google+). Also, Google+ is likely to grow in importance even faster as Google relies on it more heavily for search results.) by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself.
    [Google] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Whether it’s upward trending on Google Trends , news reports and research papers, or the scores of conferences and events dedicated to the topic, it is clear that it’s a hot business topic and one that will only grow in importance. Click on image to download full infographic. We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years.
    [Google] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
    [Google] Facebook Subscriptions: Overdrive for Journalists?
    That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me.
    [Google] How Has Content Marketing Valuation Matured?
    So many marketing departments might simply look at bounce/open rates or Google Analytics to try to figure out how their content is performing. I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms.
    [Google] Why SEO disgusts me
    The blog commenters are trained on how to pose as fake people and comment in a way that does not alert the suspicion of Google or the author of the blog. While Google fights against this kind of practice, it is very difficult to detect, and the “penalties&# are so minor the risk is ignored by the SEO’s.
    [Google] How To Adapt Your Social Strategy Channel-By-Channel
    Google+. Commentators from Mark McGuiness to Forbes have been advising you to get into Google+ before it goes mainstream. That’s because, as things stand now, Google+ stands as the midpoint between Facebook, Twitter, and LinkedIn: you don’t go there for work or relaxation, but you go there to follow your passions. Marketing is all about making connections with people.
  • TONY ZAMBITO  |  SUNDAY, JULY 24, 2011
    [Google] The New Social Buyer Ecosystem
    With Google Plus, circles are suddenly the new rage.  Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
    [Google] The search marketing no one talks about
    Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of search marketing there is. And most of us think that we are. But most of us are wrong. I am sure that you are working on organic search, which most folks like to call Search Engine Optimization, or SEO. And everyone knows about paid search, so I suspect that those marketers for whom it works are using it.
    [Google] 5 Ways CMOs Can Master Their Online Customer Experience
    Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.
    [Google] Three Ways to Dominate the Marketing Automation Industry
    But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all. I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the observation that several of the smaller vendors have quickly reached the 1,000 client benchmark.
    [Google] SEO Strategy and the Road to Great Stories
    Timely tidbit, Google just released a full version of their search quality rating guidelines. As part of your SEO strategy, use tools like Google’s Keyword planner to cross-reference your list with opportunistic keywords that have search frequency. Imagine a world where we lived in various cities and towns, but there were no roads to connect them, leaving us isolated. It doesn’t make sense, right?
    [Google] The Critical Ingredients Of Effective Demand Generation
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Using Google, search for them by name and determine if they have a blog that might be a good fit. As mentioned in the previous paragraph, Google is a great place to begin your search. If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites.
    [Google] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    Do not trust it." - The Best Google SEO Helper. Google hates responsive sites." - Luke Infinger, HIP Creative. If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? Don''t feel bad if you haven''t. I hadn''t either until I was emailing with Pete Emerson , Senior Web Designer & Developer at New Breed Marketing, one of our partner agencies. Midbound marketing. Try it.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google] An A to Z of Content Marketing Best Practices
    Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. And then there’s YouTube, owned by Google. And then there’s Google Drive, which some companies use instead of Microsoft Office.
    [Google] A thought exercise on social media and critical thinking
    There was no Internet, no Google, no television, no radio … I probably wouldn’t even have had access to a major newspaper. By Mark Schaefer. I received a pretty big shock recently, a discovery that made me re-think who I am and what I know. For many years I have enjoyed digging into my family history. For many of us in the U.S. — nearly all of us immigrants — our family tree has tangled roots and uncovering where we come from can be an obsession.
    [Google] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies.
    [Google] A business case for diversity in digital transformation
    I wasn’t particularly surprised when I googled him in the evening and found out that in his spare time, he runs a webshop for sports equipment. By Kristian Strøbech , {grow} Community Member. Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat!
    [Google] How to Prevent a Live Q&A from Turning into a #BrandFail
    For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled.
    [Google] Tips, Trends & Tools for DIY Interactive Content Design
    Google images (filter by “labeled for reuse”). Google fonts. Designing amazing interactive experiences doesn’t have to be hard. That’s the message I hope I communicated last week in our DIY Interactive Content Design webinar – thank you for joining if you were able to attend! If you missed it, here’s a link to view the recording.
    [Google] 5 Content Marketing Faux-Pas that are Killing Your Business
    In fact, Google has a strict policy and a ‘zero tolerance’ about keyword-stuffing and severely penalize websites following such practices. While Google and other major search engine penalize websites for plagiarism and other black-hat SEO practices, they also reward sites that regularly post new and relevant information with better and higher ranking on SERPs. Is your website fading into oblivion? It could be because of your poor content marketing strategy.
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