[Google] How to Make B2B More Exciting: Experts Weigh In
    Not only did we gain huge press exposure, but we built new partnerships with other brands like Google and Etsy that also participated in building the content and data. In particular, I use three regularly, including The Portent Content Idea Generator (great for generating content “hooks); Answer the Public (a keyword tool that surfaces Q&A content from Google); and Google Trends (a real-time tool to see what content topics are trending worldwide).
    [Google] Will 360 Video Marketing Finally Take Off in 2017?
    Google partnered with Columbia Sportswear to compare the performance of a traditional video ad to a 360-degree video ad. Video just keeps getting better. Endlessly looping gifs delight and entertain. Stickers and text, now easy to add to video via social media, bring short vignettes to life. And now, 360 video is poised to further immerse us in an interactive environment.
    [Google] For CMOs, It’s A Brand New World
    For more depth, check out this two year old article from Think with Google that elaborates on television advertising and associated perils. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? When are they allowed to relax their concern for the customer’s experience?
    [Google] What happens to your marketing effort when Google search goes away?
    Google search goes away? Let me explain … As consumers, we depend on a reliable list of products and references from Google to get through our daily lives, find the right dress, or answer a question in an argument. Google now processes 40,000 search inquiries every second of the day! This is the penultimate goal of content marketing – to earn our way to the top of that list of Google content recommendations. By Mark Schaefer.
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Google] AI and Big Data Are Changing Our Attention Spans
    Google and Facebook rely almost exclusively on directly reselling human attention. The playbook is simple: attract human attention with cheap or free stuff -- cheap newspapers, Google search, interesting reading material -- and optionally resell that attention to the highest bidder. Google's Project Soli is a miniature solid state radar that can detect the movement of your hand and other objects near your phone. So is the results page for every Google search.
    [Google] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    Having a website that is not functioning well or is suffering from performance issues could very well get you penalized by Google, resulting in the loss of brand credibility, revenue and the trust of your valuable and loyal customers. Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?).
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Google] The New Type of Landing Page That Increased Our Contacts by 69%
    Can Google crawl and index that hidden content?”. While that HTML content exists behind a CSS layer initially blocked by the template, it turns out that Google is still able to successfully crawl and index it. Our theory was that, because Google has much more high-quality and optimized content to crawl on the landing page, organic traffic will still flow to the page. 2) Mobile favors hidden content, so Google has been relaxing its policies. Source: Google.
    [Google] Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?
    Google Glass, which was recently brought back from the dead, is reported to cost around $1,500. Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.
  • BIZNOLOGY  |  MONDAY, JULY 24, 2017
    [Google] 50 amazing facts about Amazon.com to inspire your company
    Google went on record claiming that Amazon is its biggest competitor in search advertising. Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. The largest retailers on the planet are Walmart and CVS.
    [Google] Finding your place on the web, when it seems so crowded out here
    That may not seem fair, but that is life in the Google World. By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.” ” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver.
  • HUBSPOT  |  MONDAY, JULY 24, 2017
    [Google] How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps
    We properly configured our XML sitemap , and uploaded it to our Google Search Console so Google could crawl our site more easily. Image Credit: Think With Google. Our 1 "Secret" to "Hacking" Google. When you follow them, Google rewards you. But every algorithm update focuses on one key concept: a dding value to Google's users. As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users.
    [Google] Is marketing technology entering a post-platform era?
    Thanks to vertical competition , this will include platforms that marketers don’t control, from Amazon, Facebook, Google, etc. One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.
    [Google] How to Structure your Market Development Funds for Digital Marketing
    In 2011, Google introduced the ZMOT (Zero Moment of Truth), which describes… A revolution in the way consumers search for information online and make decisions about brands. Jim Lecinski, Google, Vice President, Americas Customers Solutions. As 2017 gains steam, the market development funds continues to adapt to digital .
    [Google] How to Structure your Market Development Funds for Digital Marketing
    In 2011, Google introduced the ZMOT (Zero Moment of Truth), which describes… A revolution in the way consumers search for information online and make decisions about brands. Jim Lecinski, Google, Vice President, Americas Customers Solutions. As 2017 gains steam, the incentive world continues to adapt to the changing tides.
    [Google] The Marketing Automation Terms You Need to Know
    The most common example of PPC advertising is Google AdWords. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary.
  • BIZNOLOGY  |  FRIDAY, JULY 21, 2017
    [Google] SEO for site acquisitions
    This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions. The last thing you want is for a potential customer to find you in Google, click your link—only to see an error page. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Google] How to use Video in your Email Marketing Campaigns
    ViewedIt is a free Chrome plug-in that allows you to record your screen, a specific tab, or your camera and automatically attach that to an email in Gmail or Google Apps. Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Google] What Happens When You Make Gated Content Free?
    Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? We hypothesized that, with these variations, Google would have enough content to crawl on these new HTML pages to give it a significant SEO boost -- but that by partially gating the content, we could still generate leads from it. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms.
    [Google] Outbound vs. Inbound Marketing? What You Should Know
    For instance, Google ads are usually the first result to show up when people type in the search engine. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. These inundated audiences cannot keep up with all the messages coming at them.
    [Google] The 10 Biggest SEO Myths & Misconceptions to Watch for
    The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Not only is Google extremely intelligent and able to understand what your content and website is all about, but you can actually face penalties for stuffing keywords on your page. Needless to say, Google quickly caught on.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Google] Interactive Content: The Next Frontier for SEO
    If you’ve been involved in the SEO realm within the last year, the hottest new Google obsession is mobile. In October of last year, Google introduced its new mobile-first indexing concept, aimed at making it a bigger driver in search rankings. . Before, Google primarily viewed websites through the eyes of a desktop user, treating mobile pages as a secondary importance. .
    [Google] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too.
    [Google] Top Tips For Successful Community Building on Twitter
    This will show you how the traffic is coming to you using your Google Analytics. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.
  • KAON  |  WEDNESDAY, JULY 19, 2017
    [Google] Cisco Shows Why Augmented Reality Isn’t Just for Games
    ” The mobile device being used by the people in the photo is the Lenovo Phab 2 Pro, the world’s first — and, currently, only — AR-enabled smart phone, running Google Tango — an AR open-source platform. Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality.
    [Google] 5 Reasons Why Businesses Are Failing With Marketing Automation
    In fact, Google searches for marketing automation alone have reached an all-time high, showing that search volume for marketing automation has been growing at huge incremental rates. 5 reasons why businesses are failing with marketing automation and how you can take a no-fail approach instead Marketing automation has transformed the world of marketing.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Google] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels. With more than 100,000 users in over 100 countries, ViewedIt by Vidyard is transforming the way business professionals communicate with personal video messages.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Google] 50 Ways to Use Video Messaging to Make Business Personal Again
    If you’d like to start trying these ideas yourself, just download the free ViewedIt app in your Google Chrome browser and get started today! The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.
  • BIZNOLOGY  |  TUESDAY, JULY 18, 2017
    [Google] what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)
    And, I don’t want my second email to get lost in the threading of the first, which can happen in most new email platforms, especially Google Mail / Gmail. I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.
    [Google] CMOs - A High Level View
    Google. The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more. Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on What Makes a Successful CMO.
    [Google] A 5-Point Checklist for Writing SEO Content
    In the above example, I’ve searched Google for “digital content marketing.” ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media. Often times, Google and other search engines will display results that all follow a similar format.
    [Google] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    It worked for a time, but it was all about technical prowess to manipulate Google’s systems. Those days are over—and good riddance—because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results. Google’s algorithms are extremely sophisticated, which means it’s time for a new framework for SEO.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Google] Marketers: This Is Why We Can’t Have Nice Things
    Much of that process began not with the company but on Google, where a buyer would do all the independent research they needed before making a decision. This creates a more organized site architecture that’s easier for Google to crawl and index and signals our authority on a subject, rather than a bunch of long-tail keyword variations. While marketers were busy filling the web with content, Google also got smarter about how it handled search queries.
    [Google] How to Accurately Track Your Website Leads
    Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns. Search Engine Marketing Google AdWords Google Analytics marketing ROI Matt Cannon PPC advertising Straight NorthGuest post by Matt Cannon.
  • ACT-ON  |  TUESDAY, JULY 18, 2017
    [Google] Google Fact Check Feature: What It Means for Your Online Efforts
    Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts. Digital Marketing SEO fake news Google google fact check
    [Google] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    There’s the magnanimous Google, offering free calls to France after the Paris attacks in 2013. You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against). There’s the Trumpisms and the Islamophobia and the welfare-bashing.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Google] 9 Brands That Thrive Without a Traditional Marketing Budget
    Google Trader Joe’s. You’ll find their website and a Google+ page with one whole follower. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun out of it? We love being wooed by brands.
    [Google] Top 5 Inbound Marketing Trends of 2017
    In 2015, Google announced that 50% of search queries were happening from mobile devices. Google knows that 50% of online users look for videos about a product or service before visiting a store. Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts?
    [Google] Traditional SEO is Dying
    Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. My SEO war chest was packed with resources like Raven Tools, Screaming Frog, Google Search Console, Google Keyword Planner, and Google PageSpeed. Google engineers supposedly joke that no one can optimize for RankBrain. Google changes too fast.
    [Google] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Ask them if they want to add a plug-in into their email client (Google Mail, Outlook, etc.) Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation.
    [Google] What to Look for In a Digital Marketing Company?
    Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
    [Google] How to integrate offline campaigns with your digital marketing strategy
    Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. This allows businesses to track various parameters like caller ID, call duration, call start and end times from within the Google Analytics dashboard.
    [Google] Is Organic Social Reach Dead?
    Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs. The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's because while certain aspects of organic social reach may not work as effectively as they once had, it doesn't mean you should give up using the strategy entirely.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Google] How to Write a Video Script [Template + Video]
    You can easily create a brief in Google Docs to serve as a living, breathing template that you revise over time -- and that your team can collaborate on. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Google] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    Interestingly, when we look further down at the words that start headlines, we see a pattern of celebrity brand content such as Google, Apple, Uber, Facebook. 5 Google Hidden Gems – You Should be aware of. Referring to big brands such as Amazon, Google and Apple if they’re relevant to the article you’re writing. “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.”
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Google] How to Do ABM Without Selling Your Soul
    It almost feels as though it's in there just to prove that the sender took the time to Google us. When they search on Google, what do they search for? Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that when used correctly make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.),
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Google] What Are the Benefits of Advertising in Account-Based Marketing?
    Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization.
    [Google] Ask a Content Strategist: How Do You Create Data-Driven Content?
    Ask them to take 15 minutes to fill out a Google form and record the questions they hear the most, and hold meetings to get their perspective. (We Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”),
    [Google] 9 Awesome Chrome Extensions That Every Marketer Will Love (and Use)
    Using Google Chrome without extensions is like having a smartphone without apps. It’s like eating fish without chips. You get the point – Chrome sucks without extensions, and as a marketer, there’s a myriad of extensions that can enhance your writing, productivity, social media, email marketing, and so forth… Here are 9 Chrome extensions that … Content Marketing Marketing Tips Marketing Tools Oktopost SEO
  • SNAPAPP  |  TUESDAY, JULY 11, 2017
    [Google] ?What Is the Modern B2B Buying Process?
    Or if prices aren’t listed, a quick question on Quora or a Google search would produce that information for the prospective buyer. . The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They insist on personalized communications – even when those communications are automated. .
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Google] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Google handles every internet page separately. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. If a page is wasted, Google gets quite irate. Even an SEO neophyte knows that keyword-rich hyperlinked phrases are the bread and butter of Google’s algorithm — even today, after all these years and an infinity revisions. Google’s Data Highlighter.
    [Google] Influencer marketing grows up
    And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. By Mark Schaefer. Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence. At the time, it was a revolutionary idea.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Google] How Takeout Improved Our Candidate Experience: A HubSpot Experiment
    Our recruiting coordinators added candidates' mobile phone numbers to a shared Google spreadsheet by 4:00 PM daily, with information like the candidate's full name, date of her face-to-face interview, and the department she interviewed with. Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment -- it also shows up when we’re recruiting new people to join our team.
    [Google] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
    [Google] Don’t tell your story, ADD your story
    We then turned to Google Trends and determined that there was steady interest in these artists (the demand). By Mark Schaefer. What’s your story? Answering that question seems to be the core idea behind content marketing today but I want to suggest a subtle but important distinction to that advice. And to do that … I will use a story.
  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Google] 7 Reasons Why No One is Watching Your Video Content
    But approach with caution -- just as with your title, don't use misleading tags because they might get you more views -- in fact, Google might penalize you for that, too. You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right?
    [Google] Lexer Grows Its Customer Data Platform from Social Listening Roots
    There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources.
    [Google] Get Out of the Spam Folder and Into the Inbox
    Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick.
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Google] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    When you include a link back to your site in an article you publish on a high authority blog, Google notices. While there may not be many blogs that focus that narrowly, it’s worth putting the keywords in Google to see what comes up. To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more.
  • TERMINUS  |  FRIDAY, JULY 7, 2017
    [Google] How Account-Based Marketing Shortens Sales Cycles by 40%
    We were doing Google paid search, we were doing retargeting, but we didn’t have a way to holistically cover our target accounts at scale.”. Terminus Account-Based Marketing Superheroes know how to win big with #ABM. Jenny Coupe , VP of Customer Acquisition and one of our Top 45 ABM Superheroes , explains why SOASTA decided to implement account-based marketing and why Terminus was the first ABM tool they added to their tech stack.
    [Google] 6 Articles CMOs Should Read This Weekend
    Google goes after mobile native advertising with new AdSense formats. Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence. Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally.
    [Google] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    Speaking of billions served—that takes us to our last example: Alphabet , or the artist formerly known as Google. Brands Accenture GE General Motors Google McDonald's Nike Patagonia ShireI’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore.
    [Google] Plato, the Allegory of the Cave, and the digital enterprise, part 1
    Fast forward to today’s workplace, and many of us working in large organizations—especially the heavily-regulated ones—may be having almost exactly the opposite experience: our personal lives are touched by digital experiences everywhere, from Netflix to Uber , from Google Docs to Snapchat , and from smart watches to smart homes, while our office routine seem to have been trapped somewhere in the early 2000s.
    [Google] How the Internet of Things Will Disrupt Digital Marketing
    Customer Experience Marketing Alexa Amazon Beth Kotz Carla Johnson digital marketing Echo Google Home Internet of Things IoT marketing Search social media Type A Communications Wearable Device WebbiquityJuly 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the. read more.
  • KAON  |  WEDNESDAY, JULY 5, 2017
    [Google] Your Quarterly Marketing Toolbox is Here
    Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. Filed under: 3D Products , Channel Partners , Geek Talk , Marketing Guru , News , Sales Tools , Uncategorized Tagged: augmented reality , B2B marketing , Becton Dickinson , Dx Awards , GE Healthcare , Google+ , Innovation , Lenovo , marketing , technology , virtual reality , VR. Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive.
    [Google] The 6 Truths About UX Design
    Google Glass is an example of this. If you’ve ever worked in retail, you’ve probably heard some form of the phrase “The customer’s always right.” Despite any problems this philosophy may have caused you as a cashier, it’s popular because it makes sense. Businesses, of course, revolve around the customers. Without them, the company wouldn’t exist, so it’s important to give them what they need to have a positive experience.
  • ACT-ON  |  WEDNESDAY, JULY 5, 2017
    [Google] 5 Powerful Tips to Optimize for Google’s Featured Snippets
    Boost the odds of getting ranked with Google Snippets with these powerful tips. Digital Marketing Strategies SEO Google google snippets seo marketing
  • PUREB2B  |  TUESDAY, JULY 4, 2017
    [Google] Where’s Mobile Marketing Headed in 2017?
    Certain platforms such as Facebook and Google have introduced different advertising features for engagement, lead generation , and conversion. As mobile phones have completely taken over everyone’s lives , marketing has found a way to take advantage of this technological innovation as well.
    [Google] Email Newsletters Are Experiencing a Renaissance
    The New York Times , as well as other publishers, have leaned into e-newsletters in recent years, hoping to pull their content (and readers) from competing platforms, such as Google and Facebook, Digiday notes. Forget VR goggles and chatbots. These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival.
  • HUBSPOT  |  TUESDAY, JULY 4, 2017
    [Google] What You Missed Last Month in Google
    And, according to MozCast , indications of a big change in Google’s algorithm can be described as “hot and stormy.”. The tricky part, it seems, is keeping up with all things Google: the algorithm, the new features, and what people are searching for the most. June News About Google. There’s a funny thing about Google’s algorithm updates: “They’re often very minor tweaks,” says Matt Barby , HubSpot’s global head of growth and SEO. Check out Google’s guide here.
    [Google] The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope
    I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. So let’s assume that Google, Facebook, Amazon, and Apple each manage to capture one quarter of the population in their own network.
    [Google] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Check out the full list from Google on this page. In a recent update, Google has allowed advertisers to access historical quality score data. When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north?
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Google] How to Select Your B2B Channel Mix
    Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. In this case, what appeared to be a Google advantage, because of lower quoted cost-per-action (CPC vs CPL), actually turned out to be less effective in Q1, perhaps because content syndication campaigns pulled from marketing-qualified audiences matching your needs. Google Adwords.
  • FATHOM  |  THURSDAY, JUNE 29, 2017
    [Google] PR Link Earning Best Practices for Search Engine Optimization
    With Google’s focus on prioritizing high-quality content that engages users, link earning is more crucial to your business than ever before. Search engines like Google, Bing, and Yahoo look at multiple factors when considering how to rank a page in the search results — one of the strongest being link back quality. That’s because these internal links help to show the Google bot how your new press release fits into the rest of your website.
    [Google] Keys to SEO Success in 2017 Remain Expertise, Authority, and Trust (E.A.T.)
    Each year, in the SEO industry, there seems to be at least one ranking study that attempts to classify the most important factors for performing well in search engines; specifically, Google. Google has said that the three top factors are links, content, and RankBrain. Though these are very broad factors with numerous sub-factor, we take what we can get from Google. Google introduced this to us in the 2015 Search Quality Evaluator Guidelines.
  • MARKETRI  |  THURSDAY, JUNE 29, 2017
    [Google] What is in a Marketing Plan?
    You’re perfectly capable of Googling a list of common marketing tactics, any of which could fit into a strategic marketing plan. Today, let’s back up to a basic question: What is in marketing plan? Here are a few: social media, email marketing, content calendar, timeline, and budget.). But that’s not what I want to cover. I'd rather concentrate on four strategic elements that aren’t as common.
    [Google] How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
    Google, Apple, and other tech giants have targeted ad tech for disruption. Earlier this month, Google and Apple both announced they’d be launching native blockers for their browsers (Chrome and Safari, respectively). Google’s blocker goes much further. Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Well, they’re whatever Google says they are. Media ad-tech facebook Google
  • BIZNOLOGY  |  TUESDAY, JUNE 27, 2017
    [Google] Slow and steady content-creation wins the Google Search race
    They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Now, it’s time to take it to the next step with optimization: connecting to Google Analytics , Bing, Yandex, Google Webmaster Tools and Bing Webmaster Tools , sitemaps, metadata and tags and all that fun stuff. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Google] 6 Digital Storytelling Lessons from Pottermore
    Pottermore uses quizzes, but you can also use less direct means to learn more about your readers, such as through Google Analytics’ suite of tools. As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before -- in conversation, in written text, at the movies, in advertisements, and even through web design.
    [Google] Top Digital Marketing Agencies in Phoenix | KEO Marketing
    Instead, if you search “digital marketing agency Phoenix” on Google and find a top company, such as KEO Marketing, that will drive both inbound and outbound leads to fill your sales pipeline, you will have a dependable marketing engine. Companies in every single industry across the globe are realizing the value of digital marketing. They are investing heavily into their digital marketing efforts to gain new customers and increase sales.
  • BIZNOLOGY  |  MONDAY, JUNE 26, 2017
    [Google] Can content written for print position well in Google?
    Print content can easily be optimized for Google –it just needs to be built into the process. Yes, you still see evidence of key phrase-stuffing, despite Google’s best efforts to make it go away. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. Plus, Google specifically goes after keyword-stuffing. But once your writers “get it,” every word they write will be good for Google.
    [Google] 6 Tricks to Help Your Team Run More Efficiently
    Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Don’t fall prey to inefficiency. The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Marketing Strategy
  • LEAD LIAISON  |  FRIDAY, JUNE 23, 2017
    [Google] Tools of the Trade: Screencast-O-Matic
    The final recording can be uploaded to Screencast-O-Matic.com , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer. In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Google] Facebook ads vs Google adwords: 7 key criteria to decide
    Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Google now processes over 40,000 search queries every second on average. But the Google user is looking for something specific.
  • NUSPARK  |  FRIDAY, JUNE 23, 2017
    [Google] Facebook for Lead Generation: An Overview of Lead Ads
    If it’s your first rodeo, use a tool like Google Trends to get a sense of what’s in and what’s not with your target audience, and match your creative elements to your personas. Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently.
  • HUBSPOT  |  FRIDAY, JUNE 23, 2017
    [Google] We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
    Content living on web pages can be crawled by Google to improve websites' domain authority (and SEO superpowers) -- and PDFs can't be. I don't know about you, but I barely print anything anymore. Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.
  • VIDYARD  |  THURSDAY, JUNE 22, 2017
    [Google] Chalk Talks: Generate More Value Your Existing Videos
    I suggest starting with your website and making sure that all of your videos are optimized for SEO , include the right metadata, and make sure that your videos are in your sitemaps so that search engines like Google can find it. Google does index video as part of the search results and it presents a very visual and compelling call to action in an otherwise sea of search results.
    [Google] A guide to getting started on using hashtags on LinkedIn
    LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results. In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google. LinkedIn wants you to start using hashtags and I think it’s about time.
    [Google] Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue
    Additionally, customers can customize SEO settings like page title, description and keywords to maximize their relevance on search engines like Google. In case you haven’t heard, VerticalResponse has just launched one of its most exciting new features: the ability to easily create and publish landing pages to help your business generate leads and sales.
    [Google] The Importance of a Content-Driven Website in the Age of Value-Based Care
    A Google Think survey revealed that a full 76 percent of patients begin their health care research on hospital websites. The content-driven website is painfully rare in the world of hospitals. Since going into kidney failure, my father has become a voracious consumer of health care content. It’s one of his great pastimes now, and none of it had anything to do with the three hospitals that helped him make a full recovery.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Google] What We Learned From Spending $100k On Facebook Ads
    We used a combination of Facebook Ads, Google Analytics, Mixpanel, and Salesforce data. You can find everything through a Google search for "Facebook Ads Tips.". For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments.
  • ACT-ON  |  THURSDAY, JUNE 22, 2017
    [Google] Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video
    The app allows you to load your scripts from Dropbox, Box, Google Drive, or iTunes File Sharing, or just cut and paste them into the program. Thinking on your feet is a lot harder when you’re in front of the camera. Luckily, there’s a simple way to help keep your commentary on track. If you’re a marketer who produces in-house videos, consider using a teleprompter for your next B2B video. Here are a few reasons why: A teleprompter can help if you’re nervous on camera.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Google] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    In fact, according to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing.
  • KAON  |  WEDNESDAY, JUNE 21, 2017
    [Google] Kaon AR® / Kaon VR® Video Presented on the Main Stage at Google I/O
    Filed under: 3D Products , Channel Partners , Geek Talk , Hardware Trends , News , Sales Tools , Trade Show Trends Tagged: 3D Augmented Reality , AR , augmented reality , B2B engagement , B2B marketing , Google I/O , innovative marketing technologies , Kaon AR , Kaon Interactive , Kaon VR , Kaon's Solutions , marketing platform , virtual reality , VR. Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Google] How to Run a Weekly Growth Team in B2B
    Here’s what our meeting agenda looks like: Growth team lead goes over their thoughts and perspectives based on Salesforce reports and Google Analytics - 5 min. Many B2B companies have annual sales and marketing goals. and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets). Marketing success on the other hand relies on frequent feedback and constant testing.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Google] How 6 Companies Use Content For Other Departments Besides Marketing
    So Google decided to create educational materials that would show marketers how to use its suite of tools. From here, Google walks you through a step-by-step process for creating, managing, measuring, and optimizing your campaigns. Additionally, Google sends out customer emails with short video tutorials on updated features and emerging best practices. While content marketing may be the trend du jour, content isn’t just for marketing.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Google] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Google] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. Unlike reddit or Wikipedia, Google isn’t micromanaged. Google isn’t content in, search out.
    [Google] Why Educational Content Marketing Is So Powerful
    It answers direct questions your audience might Google (e.g., Every day, we’re tasked with figuring out complicated stuff with limited amounts of time. Take health care, for instance. If you’re a small business, figuring out changing regulations and how they affect you and your employees can be a daunting prospect. In situations like these, educational content marketing can play a pivotal role.
  • ACT-ON  |  TUESDAY, JUNE 20, 2017
    [Google] Back to Basics: A Primer on Marketing Metrics
    For example, in this case I would calculate the growth from Week 1 to Week 2 via a formula in Excel or Google Sheets: (Week 2-Week 1)/Week 1 = growth %. Many websites, like Google Analytics, provide data in real-time. As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down.
  • BIZNOLOGY  |  MONDAY, JUNE 19, 2017
    [Google] How Trump’s unpopular decisions can strengthen brand engagement
    For this unpopular decision by Trump, CEOs of blue chip companies like GE , Apple , Google , Disney , WalMart , Tesla , etc. Major tech brands like Apple, Google, IBM , Microsoft , and AirBnB have already declared their support for the transgender community. We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community.
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