• BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Google] Visionary briefings: How to lead with exponential growth
    Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Google] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    You can subscribe at Google Play and the iTunes store and every episode past, present, future available always at salespipelineradio.com. There was a period of time, maybe four or five years ago, maybe a little longer, when all of a sudden HubSpot really kind of created this inbound movement and everyone said, “Wow, we can create content, we can win the Google wars and we can just get all the right business to come from us.” By Matt Heinz, President of Heinz Marketing.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Google] 27 Reasons Why Your Content Sucks
    Blog posts that just sum up what you can find through Google searches. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak). Unnecessarily twisting an article by adding useless and irrelevant words to make the post 2,000-plus words to satisfy Google. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Google] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    This gatekeeper function is already at the center of the business models for Amazon, Facebook, Google, Apple and others (increasingly including non-net-neutral broadband operators). If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Google] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    They still get 35 percent of their traffic from the network, second only to Google. Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Google] Only B2B - Untitled Article
    With many contradiction people do argue about the fact that syndicating your content is not an authentic way of content marketing as Google might penalize you for re-publishing the content again and again stating it to be duplicated content. That is not the case anymore, since there is a link directing the Google bots back to the site where the article was originally published. Google will no more will penalize the content if it has the source of the original publisher. .
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Google] Only B2B - Untitled Article
    Google counts a site’s importance by the number of links pointing to it. Adding links helps you increase your page rank on Google. Google highly discourage duplicate content and could potentially lower your ranking because of that. Weighing the pros and cons of content Syndication. What is Content Syndication? The concept of syndication isn’t unique to web content marketing. It likely began around 1865, when print newspapers reigned supreme.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Google] Only B2B - Untitled Article
    Backlink to your site: There are pretty good chances that a copy of your original content or a snippet may rank high, especially if the syndication site is ranking high on Google. Recently Google algorithm has changed to the extent that it does not give any space to spamming or keyword stuffing. 14 Tips to Grow Your Blog Traffic via Content Syndication.
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Google] 6 Reasons Video Is A Star Player In Content Marketing
    In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Google] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    According to Google, 90% of multiple device owners switch between an average of three per day to complete a task. . . . For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. The pressure of the bottom line pushed marketers towards a more immediate, aggressive, and disruptive marketing model. .
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Google] How I Learned the Hard Way Not to Associate My Company With Buzzwords
    As a bonus, clients don’t have wild expectations that we will somehow hack their way to the first page of every Google search overnight -- a win-win scenario. "Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Google] How Technology Is Changing Sales and Marketing
    Now that audiences can access social media, watch videos on YouTube, and look up recipes on google using their phone, sales teams are scrambling to optimize their websites for mobile. Sales and marketing have come a long way. Back in the day, salespeople went door to door, peddling all kinds of different things, from vacuums to seeds and more.
  • OUTREACH  |  WEDNESDAY, JANUARY 10, 2018
    [Google] Move from Sales Rep to Trusted Adviser with the Right Discovery Call Preparation
    And rather than putting on your Nancy Drew hat and scouring Google to answer all of these questions for every. Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Google] Make your life easier with social media marketing tools and apps
    This search tool is a free Google Chrome plugin that saves you time when looking for a page, person, or videos that a person likes. AnyImage : This is a browser-based tool that helps you post images to Twitter , Facebook, LinkedIn , and Google+. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Google] How to Generate Leads with Webinars
    With the right Google search, you can find statistics on virtually any topic. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Google] 3 Simple Tools for Hiring Great Content Creators in Less Time
    To streamline the output of results entered through the Typeform application, you can integrate it with Zapier , an automated workflow service, and connect it to your Google account. The output is a Google Sheets document, which makes the review process of completed interviews easier. After you set up the “Zap,” all new Typeform entries from applicants are automatically populated to the Google Sheet.
  • BIZNOLOGY  |  TUESDAY, JANUARY 9, 2018
    [Google] Things I do to optimize for Google search engine discoverability
    In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Google] Web Design Trends for 2018
    Your users, and Google, expects a secure experience and will demand a trusted certificate on any web page they visit. Google rewards websites with an excellent user experience, so AMP optimization is a key consideration in 2018. What are some signs that it might be time for a mobile responsive web design in 2018? At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients.
  • BIZNOLOGY  |  MONDAY, JANUARY 8, 2018
    [Google] Six roadmaps multiply your exponential growth
    How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. Lesson for leaders. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Google] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    It's a bit nostalgic of the Google Clips photo technology announced last fall, which boasts allowing users to spend more time in the moment, rather than taking the perfect picture, with similar recognition technology. There have been several consumer-oriented use cases from brands like Ikea and Wayfair -- using the technology for things like home decor -- as well as demonstrations on how it enhances a gaming experience from both Apple and Google.
  • CONTENTLY  |  SATURDAY, JANUARY 6, 2018
    [Google] 19 Books Bill Gates and the CEOs of Microsoft, Google, PayPal, and Wal-Mart Think You Should Read
    The book 'Hit Refresh' by Microsoft CEO Satya Nadella makes this list twice as a great read.
  • IGNITE  |  FRIDAY, JANUARY 5, 2018
    [Google] The Most Active and Mentioned Tweeters at HR Conferences in 2017
    So does Google and, once again, SHRM. More than 1,000 HR and related events took place around the world in 2017. That’s a lot, and we ( HRmarketer ) monitor and analyze all of them—including every single tweet including a conference hashtag—from regional SHRM events to national conferences like the HR Technology Conference. Here are several fun rankings based on our analysis of the Twitter conversations at HR events in 2017: (1) Most Mentioned at HR Conferences.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Google] How Demand Generation is Limiting Your Business Growth
    Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). This will convert more leads and customers especially since this information is readily available on Google. Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face.
  • BIZNOLOGY  |  FRIDAY, JANUARY 5, 2018
    [Google] International SEO: Another reason to avoid AMPs
    Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. If you try to serve flat HTML content designed for each of the countries where you do business, you will run afoul of Google’s own aggressive anti-duplication filtering algorithm. This article tells the story of how we discovered this apparent conflict in Google’s standards at IBM.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Google] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    Cross-device — chatbots work great on laptops, desktops, tablets, smartphones, and, in many cases, also voice-interface systems such as Amazon Alexa and Google Home. For instance, just as classic search engine optimization (SEO) was all about managing how your business appeared inside Google’s search results in a web browser, you now need to also be optimizing for voice search too.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 5, 2018
    [Google] New Tech Makes Translating Content Easy—But It’s Still Not Enough
    Expanding on their previous cut-and-paste translation tool, Google has launched an audible version of their Translate product that can take voice input, translate it to a desired language, and then spit out a computerized interpretation through the user’s headphones. What would you do if you could understand any language?
  • HUBSPOT  |  FRIDAY, JANUARY 5, 2018
    [Google] What is Deep Learning? Here's Everything Marketers Need to Know
    Another example is Dialogflow , a platform from Google that lets you build a chatbot for your company or service. Google explains that the process of designing neural networks often takes a significant amount of time for development and experimentation, because all of the neural network layers have to be crafted by people. That's why Google invented AutoML: AI that can build new and better AI algorithms. The machines are here.
  • KEO MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Google] Why Your Website Needs a Redesign for 2018
    Google uses a range of methods to decide what pages they display on the first page in results. While their exact formula is secret, you can do a few things to improve your Google rankings. Too much, and Google will think you are gaming the system and decrease your rankings. Hyperlinks are a big factor in SEO web design, Google search results, and it looks at both links to and from your website.
  • BIZNOLOGY  |  THURSDAY, JANUARY 4, 2018
    [Google] How motion in technology business videos provides meaning
    “Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. There are a number of examples in this brilliant video by Sander van Dijk , which further explains the Google Material Design principles for using motion in UI design. Motion guides our interactions with mobile devices. Motion is equally central to our experience of watching videos. Motion is where the eye goes and the mind follows.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Google] How to Know It’s Time to Update Your Landing Page
    One way or another, Google Analytics—or whatever instrument you use to control and measure your marketing campaigns—sends a signal that “something didn’t go as planned,” but how do you know if it’s your landing page screaming for change? Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 4, 2018
    [Google] Stunt for Your Brand: How (and Why) to Put Publicity Stunts in Your Marketing Playbook
    Google has a long history of successful April Fool’s Day stunts that range from job listings for an experimental research center on the moon; Google TiSP, which provided high-quality free Internet service by utilizing a home’s toilets and sewer lines, and Google Wind , an initiative that equipped Holland’s historic windmills with machine-learning technology that would enable the windmills to identify potential rain—and then deploy diversion tactics to keep the skies storm-free.
  • HUBSPOT  |  THURSDAY, JANUARY 4, 2018
    [Google] How to Create a YouTube Channel
    Create a Google account (if you don't already have one). Create a Google account (if you don't already have one). To watch, share, create, and comment on YouTube content, you'll need a Google account. If You Don't Already Have a Google Account. From there, you'll be taken to a Google sign-in page. Click "more options": Then, click "create account": From there, you'll be asked to follow a few steps to create a Google account. Source: Google.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 4, 2018
    [Google] Voice Search: Is Your Content Prepared for the Verbal Revolution?
    Whether it’s Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa, voice represents an ever-growing share of the search pie. Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. I asked Google Home, “What are the best laptops?”
  • THE B2B RESEARCH BLOG  |  THURSDAY, JANUARY 4, 2018
    [Google] Five B2B marketing predictions that will come true in 2018
    Usually a combination of their own narrow experience, what they’ve been reading recently and a Google search on what others are predicting (safety in numbers you see). Everyone’s a futurologist at this time of year and most of them spout complete bollocks. From their high horses they tell you where you need to be focusing your energy and budgets in 2018 lest you’re left behind. The source of their wisdom?
  • BOP DESIGN  |  WEDNESDAY, JANUARY 3, 2018
    [Google] 3 Tips to Refresh a Lackluster Marketing Strategy
    Check your Google Analytics to see how visitors are getting to your B2B website and what types of actions they are taking. Is your marketing strategy looking a little lackluster or not driving the results you are looking for? While you may not need to scrap your entire marketing strategy, it’s likely time for a refresh. Here are three quick tips to refresh your existing B2B marketing strategy. Look at the Numbers.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Google] 35 Marketing Tips to Make Your Work Day More Productive
    Find opportunities via Google Search by typing in your target market plus “become a contributor.” Use CTRL + K to insert a link in your Google Doc. Show search results for a specific website in Google Search by typing “site:” before the URL, followed by your search term. Use Google Data Studio to simplify you dashboard and make pulling reports a breeze. . . To view the revision history in a Google Doc, click File, then click “See revision history.”. .
  • HUBSPOT  |  WEDNESDAY, JANUARY 3, 2018
    [Google] The 6 Biggest Marketing Lessons HubSpot Learned in 2017
    Google has been moving toward rewarding creators who create topic clusters for some time. This means that instead of Google looking at every individual post as its own SEO opportunity, it now looks at the scope of content being created by a given URL and sends more traffic to people who appear to be experts on a given topic. One of the big themes for me in 2017 was what it means for marketers to do the right thing.
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Google] Marketing technology: Tech that makes Heinz Marketing tick
    Google Analytics. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 2, 2018
    [Google] Instant Gratification: 5 Ways it Impacts Your Content Marketing Efforts
    Try out these tips to help your customer’s gain access to your content as fast as possible: Google AMP : Speeds up the mobile rendering experience during web browsing by offering potential visitors a stripped-down version of your site. To help personalize the user experience, consider these tools: Google Optimize 360 : Free A/B testing is available to all Google Analytics users.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Google] 6 Free Cross-Training Ideas for B2B Digital Marketers
    For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. Google AdWords & Analytics Certifications and Google’s Academy for Ads.
  • BIZNOLOGY  |  TUESDAY, JANUARY 2, 2018
    [Google] Add self-referential links into your 2018 search engine optimization strategy
    For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. If you don’t keep your site hopping, Google’s bound to eventually bench you with the second worst categorization that Google has: archived. Ted “Hypertext” Nelson.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Google] Three Ways Users Can Help Keep Twitter Vibrant
    That seems to be a common question right now, according to Google. Is Twitter dying? “Dying” may be too strong a word, but the microblogging social network is clearly struggling. Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 2, 2018
    [Google] 3 New Year’s resolutions for your martech stack in 2018
    You can already see it with messaging platforms overtaking social media sites and voice-interface services such as Amazon Alexa and Google Assistant experiencing exponential growth in adoption. Happy New Year! I hope you had a wonderful holiday season. Ready to get to work?
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 1, 2018
    [Google] 3 Aha Moments to Improve Your Content Marketing in 2018
    I published 4 Google Analytics Reports Every Marketer Should Use and Where Should You Spend Time on Your Website: 5 Data-Driven Opportunities. When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 29, 2017
    [Google] Where is B2B marketing headed? 7 predictions for 2018
    Moreover, it turns out that the first place they look for solutions is not Google search and your website, but on social media. End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 29, 2017
    [Google] 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
    A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does not imitate; he steals.”. You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso.
  • HEINZ MARKETING  |  THURSDAY, DECEMBER 28, 2017
    [Google] “How I Work”: Joshua Baez, Marketing Coordinator for Heinz Marketing @joshthebasil #HowIWork
    Google Sheets is my best friend. Before a trip, I’ll create a multi-tabbed spreadsheet in Google Sheets that I can access on and offline. For work: email (obviously), Slack, and Google Docs (that includes Sheets). By Matt Heinz, President of Heinz Marketing.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 28, 2017
    [Google] Digital Home Assistants Were Popular Gifts This Year. Content Marketers, Take Note
    Meanwhile, sales for Google Home were strong, even if it remained a distant second to Amazon’s product line—it’s estimated that Amazon’s Echo products outsold Google Home by a margin of three to one, even though exact numbers have yet to be revealed. Other brands are following suit: Adweek reports that Jameson created an experience via Google Home called “The Jameson Bar,” which treats users to Irish cocktail recipes and witty Irish toasts.
  • ALTITUDE BRANDING  |  WEDNESDAY, DECEMBER 27, 2017
    [Google] SEO Trends: What To Expect In 2018?
    Some changes were forced upon it due to Google algorithm updates, others because of new technological trends, such as increased use of mobile devices. The content used to be there just to stuff keywords in the previous decade, but Google did some hard work to change that, which brings us to today – the time when quality content is one of the most important elements of SEO. If there’s one thing that’s certain about SEO it’s that it keeps changing every year.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Google] Only B2B - Untitled Article
    You should be an expert in Google Search Commands, LinkedIn Advanced Search, and Advanced Twitter Search to search for the. 18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 27, 2017
    [Google] Top 10 Content Marketing Predictions for 2018
    Major companies such as Facebook, Google, and Amazon are spending vast sums of money on content to maintain and grow their audiences. Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Google] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 27, 2017
    [Google] 2018 Content Marketing Toolkit: Tips, Templates, and Checklists
    In addition to tracking key metrics, Google Analytics can be used to uncover deeper, more actionable insights you can use to guide your amplification efforts. Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Google] Every marketing department needs project management software
    That and baseline martech: CRM, marketing automation, web content management, email (preferably Gmail), and Microsoft Excel (as Google Sheets still has a far way to go). About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP.
  • MARKETING CONVERTS  |  TUESDAY, DECEMBER 26, 2017
    [Google] Every marketing department needs project management software
    That and baseline martech: CRM, marketing automation, web content management, email (preferably Gmail), and Microsoft Excel (as Google Sheets still has a far way to go). About the photo: Shocking? Click bait? Yep, you caught me there. An accurate reflection of who I feel I’m talking to when a marketing team says they don’t use project management software? Absolutely. One of my degrees is an MS in project management and I have a PMP.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Google] 30+ Best Marketing And Tech Blogs To Follow In 2018
    Of course, Google now is number one but up until a few years ago the most popular search engine in Hong Kong was Yahoo and even today it still commands about 25% market share. The universe of tech blogs is vast! One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Google] 30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2
    14) Matt Cutts: Gadgets, Google and SEO. Cutts, a former software engineer and head of Google’s Webspam team, covers a lot of Internet-related issues along with a smattering of personal tech. The universe of tech blogs is vast! One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 26, 2017
    [Google] How Your Local Service Business Can Soar with Google’s Algorithm Updates
    This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers. The Map Pack, along with a Google My Business listing, has been a boon for local businesses. That was until Google updated its algorithm in 2016 and 2017. Guest post by Chad Crowe.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 22, 2017
    [Google] 3 Tests That Can Save Personalization
    Going further, they can block targeted advertising by adjusting Google Ads Settings. That way, Google can’t gather enough data to personalize the feed. If the Google Maps app can’t base directions on your location and means of transportation, what’s the point? Can ‘personalization’ as we know it survive 2018? The most praised tool in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Google] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    Not wanting to be left out of the fun, search engine giant Google has also announced a number of changes to combat fake news and exploitative content. Like both Facebook and Twitter, Google has come under governmental scrutiny and possible regulation requiring labeling and transparency for politically funded advertising. 2017 has been quite a year. I think I’m starting to see the “breaking news” banner in my sleep.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Google] ‘Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?
    A quick consultation with Google Trends shows people actually do search for this stuff. ‘Twas the week before Christmas, and all through the Internet, content marketers’ inboxes and social feeds became full of articles about “The best content marketing of 2017,” “The top 5 influencers of 2017,” and “The biggest content faux-pas of 2017.” ” There were also some of these for good measure: “What does 2018 hold for content marketing?”
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Google] 10 Interesting Digital Marketing Stats to Ring in 2018
    Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. 71% of B2B researchers begin searching Google with generic search terms. According to Google Think , they are looking for a product first—not for your brand—and generic paid search is huge when it comes to the initial path to purchase for industrial/business brands.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Google] Our Favorite Articles & Blog Posts of 2017
    From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) . How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday.
  • HUBSPOT  |  THURSDAY, DECEMBER 21, 2017
    [Google] Are Google's Featured Snippets Eating Your Blog Traffic?
    As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. On top of that, just under one-third of Google searches now returns a featured snippet. So, yeah -- with featured snippets appearing on a third of all Google SERPs, there's a good chance that they're eating your traffic.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Google] Should I Write Business Blog Posts?
    Google, and other search engines, have a part of their algorithm that rewards you for having lots of pages, rich with keywords, and that have been recently published. And even if your clients aren’t reading blogs on a regular basis, they most likely are searching Google for answers. If your company needs help with improving its Google ratings, and you can dedicate 30-40 minutes a week to come up with fresh content, blogs are wonderful.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, DECEMBER 20, 2017
    [Google] Is Your Marketing Ready for 2018?
    For details on exactly how to let Google tell you what people want and other tidbits of wisdom from Wil, see What Are Your Customers Thinking? After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Google] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search. “The rapid rise of voice and local search, rich card SERPS and smartphone usage continues to feed into Google’s latest algorithm updates, making the search engine a virtual mirror of human behavior. Yet another post about 2018 B2B marketing trends?
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Google] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to locate organic search data in Google Analytics? Michele Linn outlines the path to this report – and how to act on what you find – in her post 4 Google Analytics Reports Every Content Marketer Should Use. Tools like SEMRush , Google Search Console , Moz , and AuthorityLabs can help you with this process.)
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Google] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    The CPL calculator is hosted as a view-only Google Sheet. Once you open it, be sure to add it to your own Google Drive. In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google. We put placeholders in for Facebook, Google and Linkedin – add and remove channels as you need.
  • BOP DESIGN  |  MONDAY, DECEMBER 18, 2017
    [Google] A 5-Minute B2B Website Audit
    Have you ever clicked on a result from Google or Bing and waited for what seems like forever for the website to load? However, the most accurate information regarding page speed is in Google Analytics. The prospect will do a Google or Bing search for the products or services your firm offers. The last few weeks of December typically includes prepping for new projects in 2018.
  • NUSPARK  |  MONDAY, DECEMBER 18, 2017
    [Google] Discover Buyer Intent and Boost Your Content Marketing ROI
    As the Internet has matured and Google has increasingly served up the answer to just about every question that has popped into our minds, B2B buyers have become more empowered. “If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.
  • BIZNOLOGY  |  MONDAY, DECEMBER 18, 2017
    [Google] Take the lead, deliver the future, and rise to the top in four stages
    Google’s, Facebook’s and Amazon ’s platforms perpetuate the last century. Lesson for leaders. Imagine the near future, the world of 2025. People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. Without being interrupted, people will know how to succeed immediately with their “best step” and options. Next, your ads and content will fit you. What people see and consume will be what they like.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Google] Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel
    And with the advent and the rise of all the digital assistance, and the things like the Echo, and Siri, and Google, and Microsoft, you’ve got all the kind of in home kind of assistance that you have. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 18, 2017
    [Google] What Buying a New Phone Taught Me About Brand Narrative
    From one hyperstylized brand narrative to the next, to some creepily accurate retargeted ads that follow me, I have never felt so important to Apple and Google—nor so uncertain as to whether or not that’s a good thing. Between friends and family using their preferred devices around us to incessant advertising that appears if we accidentally use the word “phone” in a Google search, most of us are familiar with these brands and their products in our day-to-day.
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Google] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    The Harvard Business Review article above reported on the research of Paul Santagata, Head of Industry at Google and referenced the company’s two-year study on team performance. A related post on Inc ‘ Google Spent 2 Years Studying 180 Teams. Business to business content (B2B) is often overshadowed by consumer content that gets millions of views and shares.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 18, 2017
    [Google] 5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)
    The most common example is the duopoly of Google and Facebook in digital advertising. If you’re unhappy with Google’s search advertising prices and policies, what are you going to do? This is why, despite vocal resistance from major advertisers such as Proctor & Gamble over measurement and visibility issues, Google and Facebook have each been able to hold on to their dominance. And the strength of Facebook and Google reach beyond their walled gardens.
  • BRIGHTEDGE  |  FRIDAY, DECEMBER 15, 2017
    [Google] Google Increases Meta Description Length to 320 Characters—How Should You Respond?
    Google explained meta […]. The post Google Increases Meta Description Length to 320 Characters—How Should You Respond? One of the exciting parts of SEO is the ever-evolving SERP and the SERP has changed again. This was a hot topic of discussion at one of our recent BrightEdge User Group meetings. How should you respond to the new meta description length? What changed and in what way did it change?
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 14, 2017
    [Google] 3 Simple Tips to Improve Your Website Page Load Speed
    Google has also indicated that site load speed is one of the signals used by its algorithm to rank pages. Combining files (Google fonts, CSS, JS). Having a rapidly loading website is an increasingly crucial factor of both user experience (UX) and search engine optimization (SEO). Today’s user expect a website to load quickly, and those that don’t will likely experience negative consequences as a result.
  • HUBSPOT  |  THURSDAY, DECEMBER 14, 2017
    [Google] 9 Proven Tactics of a Successful Local Facebook Marketing Strategy
    Screenshot positive reviews on sites like Yelp and Google+, and then share them on your Facebook page. With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling. right? Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 14, 2017
    [Google] Content Marketing Predictions for 2018
    Even as Google begins prioritizing mobile sites over desktop, content is no longer all about the smartphone. Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Original Content is Still Critical.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 14, 2017
    [Google] 5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)
    There are now large tech landscape graphics for every department across the organization: Where things get really exciting is the combination (literally!) — all these cloud services, most of them offering more and more APIs, and a whole Internet of other public APIs, including for services such as Google, Facebook, Twitter, and so on — ready to be “mashed up” together.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Google] B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb
    As of 2015, most of Google users access the search engine via mobile phone. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Google is the average person’s portal to the internet. With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast.
  • LAUNCH MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Google] Fundamental SEO Strategies for B2B Organizations
    With content still being one of Google’s top ranking signals , is the content you’re producing truly meeting the needs of your audience or answering real-world questions for the personas that you are trying to attract? As Google’s search algorithms continue to get smarter, they have learned to weed out bad links from the good ones. As Google continues to place a higher emphasis on mobile devices, having a mobile-friendly website is critical.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 13, 2017
    [Google] A Healthcare Marketer’s Guide to Local SEO
    Update your Google listing. The first thing on your local SEO checklist should involve either creating or updating your Google My Business (GMB) listing. Google My Business listings look like this: Setting one up is simple and can be easily accessed and updated for free here. Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves a great deal of research.
  • NUSPARK  |  WEDNESDAY, DECEMBER 13, 2017
    [Google] How to Use 3rd Party B2B Intent Data to Drive Leads
    Consumer insights from Google show B2B buyers typically perform up to 12 internet searches before choosing a brand’s website to visit. Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you. If they visit other sites or participate in discussions on social media platforms, it’s 3 rd party data.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 13, 2017
    [Google] How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes
    Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. In late October, Google released version 62 of Chrome browser with two significant updates. Here’s what this now looks like: According to Google , “Passwords and credit cards are not the only types of data that should be private.
  • LEADFEEDER  |  TUESDAY, DECEMBER 12, 2017
    [Google] The Exact Steps I Used to Get a 49% Response Rate From Leads at a Conference I Didn’t Even Attend
    In that respect, Google is your friend. From one conference in November, I sourced 981 potential leads. After three weeks, 49% of them replied, and two of them already closed deals worth $100k to my company. The brilliant part? I didn’t attend the conference, nor did I have any intention of ever going in person. I didn’t spend money on plane tickets, nor did I tick away the hours at a conference I didn’t really need to attend.
  • INFLUITIVE B2B  |  TUESDAY, DECEMBER 12, 2017
    [Google] How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites
    If you’re like most people, you Google it and see what people have to say about different models online. Before you buy a new laptop or smartphone, what’s the first thing you do? These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [Google] Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content
    No more late nights scrolling through Google image searches; now visual content meets you where you’re working. SPONSORED BY STORYBLOCKS. Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The film has a 10% rating on RottenTomatoes.com, so don’t worry if you never saw it. The faux stock photos were the best part anyway.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Google] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    I can also choose how I want my content to be shared on Facebook, Twitter, Google+, and Instagram. After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out).
  • EVERYONESOCIAL  |  TUESDAY, DECEMBER 12, 2017
    [Google] B2B Sales: Top Tools, Strategies, & Tactics for 2018
    Frankly, video is just a natural progression; the consumer market has been gaga for video since YouTube was acquired by Google back in 2005. B2B Sales Strategies. B2B sales is undergoing its biggest transformation since the advent of the commercial internet 20+ years ago and it’s affecting everything from the makeup of sales teams and individual roles to the strategies and tactics they employ to engage with buyers.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Google] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .
  • LEADFEEDER  |  MONDAY, DECEMBER 11, 2017
    [Google] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Several pages on the site—however—were exceptionally (if accidentally) well optimized for Google’s search algorithm. There are two primary types of people who find the SQL Tutorial by way of Google: Students wanting to learn SQL. Mode Analytics, a SaaS company with an SQL-based analytics platform, has found a “non-traditional” path to success with content marketing. Their team does plenty of what we could call “traditional” content marketing.
  • CONTENTLY  |  MONDAY, DECEMBER 11, 2017
    [Google] Why Today’s SEO Experts Will Evolve or Go Extinct
    This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. As Google’s search engine behaves more like a human reader, our most important challenge becomes creating authoritative, relevant, and unique content.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Google] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Google Finance : Real-time stock quotes and charts, financial news, currency conversions, or tracked portfolios. Google Public Data Explorer : Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. Every great data visualization starts with good and clean data.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 11, 2017
    [Google] How AI Will Impact Content Discovery And Ad Placements
    As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure advertisements don’t appear next to objectionable content, it’s clear AI still has a lot to learn. What can be said is that with the increase of AI usage by Google, it will be much harder to change users’ general attitude towards the brand – no matter how positive or negative it is.”.
  • HEINZ MARKETING  |  MONDAY, DECEMBER 11, 2017
    [Google] Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen
    You can catch up on all our episodes through the iTunes store and Google Play, and every past, current and future episode of Sales Pipeline Radio is available at salespipelineradio.com. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 11, 2017
    [Google] Content Syndication: More Than a Traffic Boost
    Google eyes syndicated content. Google, the dominant search engine, along with Bing and others, sees these syndicated articles on news sites with powerful domain authority, and, more importantly, sees the links in the articles pointing to articles on the syndicators’ home websites. Secondly, Google and other search engines change their algorithms regularly, and the way they view syndicated content will likely evolve.
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [Google] Interview with Mark Schaefer
    Tencent, Facebook, and Google will probably make more global investments like this. Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Location: Tennessee, USA. Bio: Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world.
  • LEAD LIAISON  |  FRIDAY, DECEMBER 8, 2017
    [Google] Marketing Automation with Squarespace
    Once done, the marketing automation platform will begin tracking visitor activity , including names of businesses and people (something Google Analytics cannot do), and build rich profiles of visitor activity. Marketing automation with Squarespace is easy to do when you connect two systems together, specifically – your website and marketing automation platform. As a standalone solution, Squarespace is a fantastic, cost effective way to build and manage your businesses website.
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