• HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Google] When it Comes to Choosing Data Vendors, Buyer Beware
    Until you begin to do a few Google searches and apply a little logic. If you’re currently buying B2B business or contact records for the go-to-market functions of your company, be forewarned – the old poker saying of “if you don’t see the sucker at the table, it’s you” might apply. As I’ve written about on multiple occasions, most companies under invest in data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Google] How to keep yourself safe from social engineering attacks
    If a site or someone that you don’t trusts asks for your phone number, consider using an alternate phone number, such as a Google Voice account, or phone number apps like Ring4. Big Data and Analytics Corruption on social web ethics facebook Google techologies Internet marketing Legal implications corruption on social media kiki schirr legal implicationsBy Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born.
  • HUBSPOT  |  WEDNESDAY, APRIL 26, 2017
    [Google] How to Repost on Instagram: 4 Easy Ways to Reshare Content
    All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first. Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Google] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    At the same time, mainstream cloud adoption and ever-increasing computing power in the form of new solutions like Google Spanner are accelerating the development, accuracy and speed of AI’s underlying foundations, from data availability and spam detection, to machine learning, predictive analytics and natural language processing. This article was originally published on CMSWire by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • DISCOVERORG  |  TUESDAY, APRIL 25, 2017
    [Google] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 25, 2017
    [Google] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Formerly of Google and HubSpot, his weekly podcast, Unthinkable , tells stories of marketers who break from conventional thinking. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google] The Character Count Guide for Blog Posts, Videos, Tweets & More
    That aligns with research previously conducted by serpIQ , which indicated that, on average, the top 10 results for most Google searches are between 2,032 and 2,416 words. For Google, titles of search results are usually contained at a length of 600 pixels -- which Moz measures as being able to display the first 50-60 characters of a title tag. When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?"
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Google] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    This led to a number of content successes, like ranking in the top 5 on Google for the search term "job board" , but after a while, this growth started to tail off. After being live for 10 months on our blog, it never cracked the top 10 for Google search results for any high value set of keywords. This article now ranks 5th on Google for “how to interview”, and has 49 backlinks from 27 domains.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Google] The Benefits of Retargeting for B2B
    Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic. Rachel: We use retargeting in sort of a tier approach – we leverage the Google Ad Platform to retarget anyone who has viewed our website but might not yet be a known prospect in our database. An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right?
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Google] The 16 Best Sites for Free Stock Photos and Videos
    Don’t risk damaging your brand (and checkbook) by using random photos from a Google or Bing image search. Google Review Count: 255. Google Review Count: 233. Google Review Count: 223. Google Review Count: 215. Google Review Count: 199. Google Review Count: 195. Make your brand stand out from the crowd with this step up from Google Images.” Google Review Count: 170. Google Review Count: 170.
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Google] Teenagers Can’t Get Enough Mobile Video
    According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study. I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!”
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Google] B2B Marketing Trends for 2016
    Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing.
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [Google] 2017 Marketing Statistics, Trends & Data – The Ultimate List of Marketing Stats
    Google, 2016). Google, 2016). Google, 2015). Google, 2016). One-third of people use their smartphone as their primary device to access the internet. HubSpot, 2016). 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. 34% of online retail purchases now happen on mobile devices. 35% of smartphone users check their phone more than 50 times per day. AdWeek, 2015).
  • VIDYARD  |  MONDAY, APRIL 24, 2017
    [Google] Hey Drift! You Forgot About Video!
    Free tools like ViewedIt mean your sales team can create, send and track videos directly from Google Chrome, and video analytics tools integrate directly with CRM systems like Salesforce so you can track the success of every video back to closed revenue. Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Google] 8 How-To Videos We Love (and Why)
    But these searches aren’t all happening on Google. According to Think With Google , how-to searches are increasing 70% year-over-year on YouTube, and more than 100 million hours of how-to videos were watched in North America alone in recent years. Use tools like Google Trends and HubSpot’s Keywords tool to learn more about the types of searches your audience is conducting and what content you could create to answer those questions.
  • CHIEFMARTECH  |  MONDAY, APRIL 24, 2017
    [Google] Separating marketing technology fact from fiction at #MarTech in 2 weeks
    We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest.
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Google] Need an Edge? Do A Content Marketing Competitive Analysis
    You can set up a listening station with a few free Google Alerts. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with. No wonder we’re all a little stressed. And no wonder why everybody wants an edge. So get one.
  • BIZNOLOGY  |  FRIDAY, APRIL 21, 2017
    [Google] 3 insights from intelligent content conference
    The likely answer is Google was penalizing the company for duplicate content. For Google, duplicate content is not just pages that have identical content. Google’s own definition of duplicate content suggests that you only need a 60 percent content match between two pages in one domain for Google to consider the two pages “appreciably similar.” I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 21, 2017
    [Google] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    The smarty-pantses over at Deloitte Digital and Google Cloud are going to give us a look at how the definition of your customer and even yourself changes from minute to minute and location to location, in an amazing Ted Talk-style session on marketing sciences and—everyone’s favorite buzzword—machine learning. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • SPIRALYTICS   |  FRIDAY, APRIL 21, 2017
    [Google] How long does it take to rank in Google, really? Link Roundup
    I have a feeling the answer to this question is everything SEO clients want to know. They're convinced that they need your SEO services, "but how soon can we see results?". Link Roundup SEO SEM
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Google] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Lindsey Burgess—CMO of You Need a Budget (YNAB), a B2C financial planning software platform—said that while the company focuses on Google and Facebook as its primary distribution channels, it’s next to impossible to drive organic traffic from the platforms. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
  • OPENTOPIC  |  THURSDAY, APRIL 20, 2017
    [Google] Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
    Google has consistently launched updates to their role in the mobile user’s world, from simply entering the market to moving toward higher expectations for how we treat mobile users and now, to truly committing both front-end (expanded text ads, bid modifiers, responsive ads and eventually Voice Search) and back-end (site responsiveness, speed and layout) optimizations to the smartphone user. For years, the digital marketing world has asked itself, “Is now the year of mobile?”
  • OPENTOPIC  |  THURSDAY, APRIL 20, 2017
    [Google] SEO & website design: Everything you need to know
    We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side. – Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [Google] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Google offers multiple tools to check this, like the mobile-friendly test and the TestMySite tool. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development. That said, when considering how to build a mobile friendly site experience, responsive website design is Google’s recommended way to tackle this.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    So far, Google and Snap Inc. Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. What's more, over 1 billion users log onto Facebook every day.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Google] How to use customer data to develop marketing insights
    One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.
  • CHIEFMARTECH  |  THURSDAY, APRIL 20, 2017
    [Google] Marketing technology may never consolidate (but that’s a good thing)
    For instance, Apple (iOS) and Google (Android) have “consolidated” the mobile market while simultaneously enabling a long tail of millions of mobile apps. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape , which last year organized 3,874 martech solutions on a single slide.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google] 24 Growth Hacks to Try Today
    Google penalizes sites with intrusive mobile interstitials, so make sure you’re creating something that doesn’t interfere with a positive user experience. To start, create a Google form to send to your colleagues -- in sales, or whichever department might have the same pain points as your audience -- and ask them to fill in the biggest questions they ask or come across each day. When I find a good growth marketing resource, I remember it and hold onto it for dear life.
  • WEBBIQUITY  |  THURSDAY, APRIL 20, 2017
    [Google] Four Predictions About the State of SEO in 2017
    As long as you focus on delivering value and relevance to your audience, Google is likely to reward your site with positive search rankings in 2017. Guest post by Nathan Elly. The new year is well underway. As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Google] What Marketing Communications Should You Personalize?
    Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) One way is to take advantage of Google’s Customer Match. Very similar to Facebook Custom Audiences, Customer Match lets you use an uploaded list of email addresses which can then be matched to a list of users on Google so you can target them. Remarketing is available on Google and can also be applied to Facebook using Custom Audiences. Every customer is different.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Google] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    At the very basic level, sites like Google use complex algorithms to understand two things: Your content and its context. When you think about how big the internet is, it’s not easy for a site like Google to determine what a page’s content is all about. 1) A Simple Google Search. One of the easiest ways to find LSI keywords is Google itself. 2) Use the Keyword Planner Tool via Google AdWords.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [Google] 3 Channels We’ll Still Talk About in 5 Years
    That’s double the 26% who say they use a search engine like Google. It is possible Google will still dominate: it’s responded to the threat by Amazon by improving its own algorithms. One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Google] Artificial Intelligence: Implications On Marketing, Analytics, And You
    Google Photos uses AI to solve this problem. Google Photos has to be able to recognize the content all on it’s own. A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Google] Facebook’s Booming Ad Business Is Only Getting Bigger
    Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next. Social facebook Google IAB social mediaEvery six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Google] How to Create a Brilliant Newsletter People Want to Read
    No searching on Google and no having to scroll through overly busy social media feeds packed with ads. I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a daily roundup of interesting articles.
  • TERMINUS  |  WEDNESDAY, APRIL 19, 2017
    [Google] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    We were doing Google paid search, we were doing retargeting, but we didn’t have a way to holistically cover our target accounts at scale. What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone. I’m seeing ads for it everywhere, from Facebook to news sites.
  • OPENTOPIC  |  WEDNESDAY, APRIL 19, 2017
    [Google] The complete guide to optimizing content for SEO (with checklist)
    Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.” That means it’s up to those of us who geek out on this kind of thing to study search results, mine Google Analytics and create massive spreadsheets that we pretend to be bored by but secretly love — all to bring you (and ourselves, who are we kidding?)
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 19, 2017
    [Google] How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)
    And when she says the company needs to hire one of those newfangled content marketing providers, the ones who can supply your company with the words, the means and the metrics to get your tech in front of the right buying eyes, you’re Googling before you hang up the phone. Ahh, Google. Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Google] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Google Sheets to manage the assets (you’ll get a template of this, too). Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. For live events, we created a Google Form for people to submit questions ahead of time. Asset management template for Google Sheets.
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [Google] Video Measurement Is Broken. Here’s How to Fix It
    Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. Media facebook Google metrics Moat pre-roll video Snapchat video viewability YouTubeIn Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Google] How Reporting Can Improve B2B Blog Performance
    At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Google] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day. And yesterday was especially fun because it felt like the show was a bespoke suit of clothing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 18, 2017
    [Google] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    This year’s Summit promises to be even bigger and better than ever before, featuring an incredible lineup of keynote speakers, including our very own CEO Steve Lucas and CMO Chandar Pattabhiram, Tony Award-winning performer James Corden, Grammy Award-winning musician Queen Latifah, executive-level content in partnership with Adweek, and tons of inspirational sessions showcasing influencers and speakers from notable brands like Visa, Google, San Francisco Giants, Microsoft, and many more.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Google] How to Use Canva: An 8-Step Guide to Creating Visual Content
    To start, type a keyword or two into the search bar, and choose from any of the photos or illustrations -- that means no more Google image searches. Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Google] The 15 Best Screencasting and Online Presentation Tools
    Google Review Count: 206. Google Review Count: 200. Google Review Count: 196. Google Review Count: 192. Google Review Count: 182. Google Review Count: 154. Google Review Count: 151. Record screen or webcam video up to 15 minutes long, and with the Pro version, edit video, draw and zoon, and publish to Google Drive, Vimeo, and/or Dropbox. Google Review Count: 135. Google Review Count: 121. Google Review Count: 80.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 18, 2017
    [Google] Marketers You Know, Stories You Don’t: Tamsen Webster [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get starry-eyed over big ideas with Tamsen Webster. Stories include Tamsen’s love affair with speeches, space bags for her brain, and her latest big idea: the Red Thread. About the series: In an era full of content marketing. Read More.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Google] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. Depending on the depth of each SCALE report, the Customer Journey to Online Purchase, via Google’s data science team, Think With Google, can also be used to provide additional context and recommendations. This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Google] How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
    1) Google Fonts. You've probably used Google Fonts at some point to select fonts for a web project, but did you know they also offer suggested font combinations? You can add complementary fonts directly to your Google Font library by clicking the "+" symbol beside each recommended pair. Hayden Mills , a design student at Indiana University, developed this tool to help designers quickly and painlessly find proven font combinations using Google Fonts.
  • BIZNOLOGY  |  FRIDAY, APRIL 14, 2017
    [Google] What is business video content marketing and how to get started
    Because Google and other search engines, value video content more and give it more ranking power, being thoughtful, planned and integrated with online B2B marketing videos means that you take a Video 1 st Strategy to ensure that your budgets are productive and you create the most cost-effective content ( click here for a video blog post on Video 1st Strategy ).
  • HUBSPOT  |  FRIDAY, APRIL 14, 2017
    [Google] Easter Eggs: 10 of the Internet's Best Hidden Gems
    2) Google. It's been a long time since Google was "just" a search engine. But for those who want to have a bit of fun with its search feature, you're in luck -- Google's developers have a sense of humor. 3) Google Maps. Google's antics hardly end there. For April Fool's Day 2017, Google Maps allowed users to turn its maps platform into a game of Ms. 4) Google Chrome. 7) Google (Again). 10) Google (Last Time, We Promise).
  • MARKETRI  |  FRIDAY, APRIL 14, 2017
    [Google] Why Are Technical Marketing Blogs So Bad?
    Well, I Googled this problem I’m having, and it brought me here—to your technical marketing blog post. "Sorry to show up unannounced. How’d I get here? Which reads like a research paper and brochure. Anyway. I’m going to go.". B2B Digital Marketing Strategy Content Strategy Steps B2B Marketing Strategies Strategic Marketing Consulting B2B Marketing Best Practices
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Google] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight. Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Google] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be.
  • ACT-ON  |  THURSDAY, APRIL 13, 2017
    [Google] How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14
    Yep, you turn to Google. If your only choice is via Skype or Google Hangouts, then make sure you test, test, test your setup. Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Not only are podcasts convenient for listeners, they’re a relatively simple, cost-effective content opportunity for marketers.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 12, 2017
    [Google] Simple content optimization – SEO for when SEO doesn’t make sense
    Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign.
  • LEAD LIAISON  |  WEDNESDAY, APRIL 12, 2017
    [Google] Insightly and Lead Liaison Solidify Partnership
    Insightly continues to grow globally and is available on the web at Insightly.com, for iOS devices in iTunes, and for Android devices on Google Play. Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations , changing the game for many shared clients. Lead Liaison provides a host of sales and marketing tools for businesses around the globe. They make information typically saved in a CRM, such as Insightly, actionable.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 12, 2017
    [Google] “Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe? Today we go exploring the topic of shippin’ it, and shippin’ it good. Stories about Chris Piascik, an illustrator who has published. Read More.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Google] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    With a glance into Google Analytics you’ll discover pages that do well quarter after quarter, from a traffic perspective. Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Google] 12 Marketo Summit 2017 Sessions You Should Attend
    Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar: iCalendar • Google Calendar • Outlook. Add to Calendar : iCalendar • Google Calendar • Outlook. Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year.
  • INFER  |  TUESDAY, APRIL 11, 2017
    [Google] The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]
    A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S. Penn is an authority on digital marketing and marketing technology.
  • BIZNOLOGY  |  TUESDAY, APRIL 11, 2017
    [Google] The secret to Mastodon’s success is mastering the hyperlocal
    Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. While I am @chrisabraham on Facebook, Google+, Pinterest, Instagram, and Twitter, I need to register a separate handle on every instance of Mastodon I join. Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [Google] 6 Websites Every Growth Hacker Should Bookmark
    A Google search for “ growth hacking ” yields a plethora of results. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Google] THE HACKIES: Hacking a technology stack for local presence management
    Enterprise marketers who manage campaigns for hundreds or thousands of locations are presented with the unique challenge of juggling data from a plethora of sources, from social platforms such as Facebook and Yelp, to search giants such as Google and Bing, in addition to brand-owned properties like location-specific landing pages. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify.
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Google] The Nine Best Reputation Management, RSS, and Social Search Tools
    Google Review Count: 312. Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Google Review Count: 192. 1) Google Alerts. Google Review Count: 418. Google Review Count: 227. Google Review Count: 224. Google Review Count: 183.
  • VIDYARD  |  FRIDAY, APRIL 7, 2017
    [Google] 20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos
    They watched presentations and were able to comment on their work in Google Classroom. I create quick, instructional videos with a touch of a button and then easily post and share the link in my Google Classroom, website, or email. ”. Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.
  • BIZNOLOGY  |  FRIDAY, APRIL 7, 2017
    [Google] Lead your customers to your best online content: here’s how
    Google likes this, and will punish you if you simply try to game the system with the former strategy. These will, of course, take visitors to sites other than yours, but linking to credible, well-respected content will not only make Google happy, but it will also strengthen your content. That’s cool, but Google will have issue if you don’t use what’s called a nofollow link. You can lead a horse to water, but you can’t make him drink.
  • KEO MARKETING  |  THURSDAY, APRIL 6, 2017
    [Google] Tips for Hiring a B2B Lead Generation Agency
    Google and the other search engines modify their search algorithms more than 500 times per year. Check to see how the agency has recently changed their methods when Google switched to their mobile-first index. Developing a significant and sustainable customer base is a large part of a marketing manager’s job.
  • HINGE MARKETING  |  THURSDAY, APRIL 6, 2017
    [Google] A Website Design Process that Works: How to Get the Professional Services Website You Want
    Or they may have learned from your Google Analytics that a majority of visitors look at your leadership pages — and as a result, the agency may recommend that you feature key people on your homepage. In fact, Google explicitly favors sites that load quickly, and it is backing new mobile speed enhancing technologies like AMP. A professional services firm’s website is one of its most valuable and visible marketing assets. It is arguably the most important expression of a firm’s brand.
  • BIZIBLE  |  THURSDAY, APRIL 6, 2017
    [Google] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Google. Google Analytics. We use Google Drive for easy content marketing collaboration and asset development. Google Drive. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix.
  • BIZNOLOGY  |  THURSDAY, APRIL 6, 2017
    [Google] How co-working spaces are revolutionizing the workplace
    Co-working spaces are a move towards modernity, which is why progressive companies like Google , Facebook , and Apple are adopting them. As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are built the same way they were fifty years ago—with small cubicles and enclosed workspaces—which is to say, not much has improved.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Google] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step. Google uses an interactive infographic to educate audiences on what all goes into an app-building experience on their platform. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Google] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    With the help of an interactive infographic, Google breaks down what can sometimes feel like a very technical and intimidating topic (how search works) into a simple explanation that goes step by step. Google uses an interactive infographic to educate audiences on what all goes into an app-building experience on their platform. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Google] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    A study from Think With Google highlighted the effects of digital content on an NBA television program, NBA on TNT. With Google, TNT began leveraging programmatic ad buying to generate revenue off of digital content published as a supplement to the on-air broadcasts. Opening Day is its own holiday for Major League Baseball fans. With most home openers taking place during the middle of the workday, stadiums fill up with fans cutting out on an afternoon in the office.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Google] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Tools like Google's Global Market Finder can show you online search volume to give you an idea of your potential customer demand. Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Google] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Google Review Count: 242. Google Review Count: 209. Google Review Count: 191. Google Review Count: 149. Google Review Count: 143. Google Review Count: 129. Google Review Count: 129. Google Review Count: 54. 7: The Six Best Google+ Marketing Tools. #8:
  • LEAD LIAISON  |  WEDNESDAY, APRIL 5, 2017
    [Google] Tools of the Trade: Evernote
    Users have the ability to upload PDFs or other documents to their notes, as well as connect Evernote to Google Drive for linking relevant projects. In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Google] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    Google Analytics , a tracking and analytics solution. For instance, we discovered that the majority of high-quality opportunities and close deals came primarily from Google Search, from long-tail keyword campaigns, and from webinar offers. This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Google] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014. When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date. When these global brands go viral, it's not a huge surprise.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Google] Are Agencies missing the inbound opportunity?
    Clients use Google and social media to self-educate and they buy from those that educated them. The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to).
  • HINGE MARKETING  |  WEDNESDAY, APRIL 5, 2017
    [Google] A B2B SEO Strategy to Attract the Right Prospects
    Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those rankings. Again, a major, if not the most important factor Google uses to decide rankings. Google has scared some into thinking guest blogging is bad. Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice.
  • HUBSPOT  |  TUESDAY, APRIL 4, 2017
    [Google] ????????????????????????????????
    ブログの開始からわずか4か月後、ウェブサイトへのGoogle検索によるトラフィックの量は、一か月あたりで実に20倍近くまで跳ね上がり、SEOにおいて非常に重要なインバウンドリンクの数も1,000を超えました。Palomar Technologies社のサクセスストーリーについて詳しくは、 こちら (英語)をご覧ください。. 皆さんの会社はニッチ戦略を採っていますか?もしそうなら、インバウンドマーケティングは必ず重視する必要があると思います。. その理由とは実に明確です。. テレビコマーシャルや広告掲示板、新聞などを利用して大規模なアウトバウンドマーケティングを展開したとしても、ニッチな業界の場合リーチできるオーディエンスのうち99%はそのニッチな製品やサービスにまったく関心のない人たちです。. そのため、インバウンドマーケティングを利用すれば(むしろ利用しないと)、ニッチビジネスが質の高い潜在見込み客を獲得することは難しくなります。.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Google] My 20 top social media marketing, search, and reputation business articles
    I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. How to recover from Google Penguin and Google Panda. Google is a lying liar that lies. A couple Google Webmaster Tools tips and tricks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 4, 2017
    [Google] Let’s Get Digital: Setting the Foundation for a Solid Digital Marketing Strategy
    And now that Google is splitting its search index into a desktop and mobile version, it’s also critical to provide a good mobile experience. Author: Mike Tomita What kind of digital marketing are you doing? What works? As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. The problem is that these seemingly straightforward questions require complex and nuanced answers.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Google] THE HACKIES: A CMO’s guide to integrating marketing technologies
    There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. Without getting into the details or the arguments of which is better (again, just google for more information), let’s just say that REST is newer than SOAP, and the trend favors using REST over SOAP. This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Google] Three Favorite Act-On Features that Help You “Tell and Sell”
    And so we created the landing pages ‒ through pay-per-click websites, Google AdWords, or whatever it might be, gated the content, and offered the product tour. Once upon a time …. there was a marketer who thought the best thing about marketing is telling a company’s story to engage people, and that the best thing about marketing automation is how it helps you tell that story.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Google] The 15 Best Audio and Video Editing Tools
    Google Review Count: 341. Google Review Count: 248. Google Review Count: 243. Google Review Count: 220. Google Review Count: 194. Google Review Count: 193. Google Review Count: 178. Google Review Count: 159. Google Review Count: 127. Google Review Count: 393. Google Review Count: 178. Google Review Count: 176. Google Review Count: 276. Google Review Count: 182.
  • SNAPAPP  |  MONDAY, APRIL 3, 2017
    [Google] The Ultimate Guide to Interactive Marketing
    This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . . Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch.
  • BIZNOLOGY  |  MONDAY, APRIL 3, 2017
    [Google] My unbeatable process for building links
    They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Think about why Google is interested in measuring inbound links—it is an unbiased vote for the quality of the content.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Google] 22 Writing GIFs All Content Marketers Will Understand
    For those who need extra help avoiding lost work, try writing in Google Docs or Dropbox Paper. Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Google] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    7) Buying Google Ads for Advertising Executives' Names. I was doing a little bit of research on who I wanted to work for, and of course I was using Google, and I noticed when I Googled their names, that there were no sponsored links at the top, no ads there," Brownstein said to CBS News. " And as someone who Googles myself sort of embarrassingly frequently, I realized if someone were to put someone at the top of my result, I would notice it.".
  • CHIEFMARTECH  |  SATURDAY, APRIL 1, 2017
    [Google] What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?
    ” Anyway, we may skip the whole funding process — that’s so 2016 — and move straight to entertaining bids from the world’s two largest martech Goliaths, Facebook and Google. We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light.
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 1, 2017
    [Google] “It’s Not the Wand, It’s the Wizard” – Untold Stories of Content Marketing’s Best Speakers [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play Today on the show, we explore how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories include Jay Baer’s barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best’s email geekery. At the end, I share some big news. PROUD. Read More.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Google] 3 Rules for Content Marketing in the Fake News Era
    Facebook and Google now drive the vast majority of traffic to publisher sites. Media algorithms buzzfeed content marketing facebook fake news Google micrositesI spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter.
  • BIZNOLOGY  |  FRIDAY, MARCH 31, 2017
    [Google] How to build a killer content team
    Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). It’s the same, excellent copy they’ve always written–with a slight Google twist. Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels.
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Google] THE HACKIES: MarDev = DevOps for Marketing
    This system “add on” was quickly put together using Jenkins, Google Apps Script, and Python, and integrated several vendor systems with a microservices approach. This article is a guest post by Claudia Fernandes & L. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Google] How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
    As we approach the year's second quarter, Google is already returning over 46,600 results for “ digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble. Code Computerlove surveyed 1,000 U.K.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Google] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    Google's new startup incubator, Area 120, was created so employees could spend time creating their own business ideas. A Google spokesperson told BBC YouTube will no longer support 30-second unskippable ads in 2018 and will shift focus to ads that bring revenue for advertisers without creating a bad experience for the viewer. March is known for a few major holidays and events. Patrick's Day, U.S. college basketball tournaments, and the start of spring, to name a few.
  • KEO MARKETING  |  THURSDAY, MARCH 30, 2017
    [Google] What is the Number One Strategy for Effective B2B Lead Generation?
    The first position on Google search results on desktop has a 34.36% clickthrough rate. The first position in Google search results on mobile has a 31.35% clickthrough rate. Google, 2015). The answer to this question is “that depends on who you ask”. Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads.
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