Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

OCTOBER 9, 2019

The research was conducted by Research In Action GmbH & evaluated the Account-Based Marketing vendor metrics for the participants, before assigning them the ranks. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

JUNE 18, 2019

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

DECEMBER 4, 2019

After all, what can be wrong with a strategy where buyers are researched & approached with a strategic sales-pitch curated & personalized according to their areas of interest? According to a study by the Keller Research Center at Baylor University, only 1% of the cold calls ultimately generate appointments.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

MARCH 12, 2020

Sales are the lifeblood of B2B marketing & hence, marketers must never assume that their customers have researched all they have to offer. Furthermore, the generation of reliable insights from the MBA typically requires large volumes of transactional data to be processed.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

DemandBase

OCTOBER 10, 2018

Vincent Matano says: From researching companies’ tech stacks, I have noticed that many B2B Marketers leverage a variety of “best in class” vendors, each of them serving different functions, maybe even utilized by different departments within the marketing organization, and of course each has their own price tag. But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

JUNE 24, 2019

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. The look & feel of the mobile website plays a crucial role in generating conversions & driving traffic on the website. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. 10 Advantages of Appointment Setting : 1.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Social listening is amongst the most crucial components of audience research. According to a report by Loyalty360.org Read more on The Philosophy of Social Listening.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.

Planning 59

Planning Analytics Enterprise Management Work Management 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. And it’s not always clear which revenues were generated specifically due to marketing. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. First, let’s start with a definition.

Work Management 48

Work Management Marketing Management Service ROMI 48

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. A successful ABM strategy, at the end of the day, has to be focused on generating more leads.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 23, 2019

LinkedIn admits that with the availability of humongous volumes of data generated from the digital footprints of prospects across omnichannel, it is difficult for marketers & brands to get a hold of everything & thereafter scrutinize the most critical data points to make the most valuable decisions pertaining to their marketing needs.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. No matter which geo-targeted. Optimized Return on Investment.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI). Enriching the website forms.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Industrial benchmarks may be used to set standards in the industry at a specific point in time.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

OCTOBER 14, 2019

As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. trillion by the year 2020.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

JULY 29, 2019

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 Our services include lead-generation , appointment-setting services , account-based marketing , content syndication & business intelligence to name a few.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 26, 2019

The content type needs to be adjusted to the interests & research methodologies of the buyer persona. Our services are articulated towards helping our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI).

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 22, 2019

Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. Keyword Research for Local SEO: If the marketers belong to a service industry they must ensure that they try out the specific keyword variations that include questions.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Besides, Word of Mouth Marketing (WOMM) is also inexpensive & hence, is highly rewarding in terms of revenue generation & optimization. According to a research by Spiegel Research Centre, prospects prefer to buy from a brand with an average star rating between 4.0-4.7,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ClearVoice

JULY 27, 2023

Sometimes slogans and taglines take months of research, ideation, and testing to decide. Applied to life.” — 3M We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? This new one is interesting because it’s a direct challenge to the Tinder dating generation.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ClearVoice

APRIL 17, 2019

Sometimes slogans and taglines take months of research, ideation and testing to decide. We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? This new one is interesting because it’s a direct challenge to the Tinder dating generation. Sometimes they’re sparked in a moment of inspiration.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. How many clicks or new leads do you expect this tactic to generate? Step 2: Determine Your 2021 Marketing Goals.

Marketing Budget Creation 330

Marketing Budget Creation Marketing Budget Planning Budget Programs 330