Valasys

JUNE 12, 2019

The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI. 2) Predictive Analytics: . Conclusion.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. This will open up more ideas and doors for creativity and new practices”. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). Let’s dive a little deeper into the research to find out. Forrester’s research revealed a significant disconnect between C-level respondents and the folks working on the nitty gritty. And yet, many of us are still struggling.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The outreach of social media platforms has given the modern customers the liberty to research on all or some of them about their buying preferences. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

OCTOBER 9, 2019

The research was conducted by Research In Action GmbH & evaluated the Account-Based Marketing vendor metrics for the participants, before assigning them the ranks. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

JUNE 26, 2019

Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

DECEMBER 4, 2019

After all, what can be wrong with a strategy where buyers are researched & approached with a strategic sales-pitch curated & personalized according to their areas of interest? According to a study by the Keller Research Center at Baylor University, only 1% of the cold calls ultimately generate appointments.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

JUNE 18, 2019

Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

DemandBase

OCTOBER 10, 2018

Vincent Matano says: From researching companies’ tech stacks, I have noticed that many B2B Marketers leverage a variety of “best in class” vendors, each of them serving different functions, maybe even utilized by different departments within the marketing organization, and of course each has their own price tag.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Customer Experience Matrix

MAY 17, 2007

Aberdeen’s “ research preview ” for the study certainly is pro-LTV. The Best-in-Class also outperform average and laggard companies in annual increase in revenues and in achieving a return on marketing investment (ROMI).” You can fill it out too by clicking here and earn a free copy of the results.

Studies 120

Studies ROMI Class Click Rate 120

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

MARCH 12, 2020

Sales are the lifeblood of B2B marketing & hence, marketers must never assume that their customers have researched all they have to offer. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI).

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 24, 2019

Research On Customer Search Behavior: Researching customer search behavior allows B2B companies to create hyper-targeted pieces of content. Tracing the researching habits of the prospects, their preferred devices for various researches viz. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Vision Edge Marketing

MARCH 28, 2012

Research suggests that companies with higher lifetime value customers spend less money on servicing customers can increase their prices more easily and can enjoy more referrals (a lower cost of acquisition). ROMI—LTV current year—LTV previous year. Growing LTV is the ultimate indicator of a good return on marketing.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Social listening is amongst the most crucial components of audience research. According to a report by Loyalty360.org Read more on The Philosophy of Social Listening.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Download and read the How Buyers Buy Professional Services research report. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

OCTOBER 14, 2019

As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 23, 2019

LinkedIn, as a company, is excited to unveil the LinkedIn Insights & Research Page, which is a new feature within the Success Hub for Marketers functionality by LinkedIn. It also helps delving into industry insights & equips marketers to discover key insights, trends & pieces of research from their industry specific niches.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Industrial benchmarks may be used to set standards in the industry at a specific point in time.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

AUGUST 1, 2019

LinkedIn provides a wide array of advertising opportunities for B2B marketers to capitalize upon, which range from the in-built research library by LinkedIn, to core social networking & benefits of retargeted campaigns, to platform functionality for content marketing & advertising endeavors.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 26, 2019

The content type needs to be adjusted to the interests & research methodologies of the buyer persona. Our services are articulated towards helping our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI).

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JULY 29, 2019

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 in the year 2016, when it began, to a figure of $7.76 billion by the end of the year 2022. She believes in a data-driven approach for treasuring out the blog ideas.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 30, 2019

The digital footprints through a still are used for intent-targeting as Gen Zers perform the majority of their research online. Thus, the CMO & Future of marketing Summit 2019, is an excellent opportunity for the marketers to get acquainted with the research behaviors & other psychographic intricacies of their Gen Z shoppers.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 22, 2019

Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. Keyword Research for Local SEO: If the marketers belong to a service industry they must ensure that they try out the specific keyword variations that include questions.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

ClearVoice

JULY 27, 2023

Sometimes slogans and taglines take months of research, ideation, and testing to decide. Applied to life.” — 3M We know that Romy and Michelle from the movie didn’t invent Post-Its… But who did? Sometimes they’re sparked by a moment of inspiration.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

AUGUST 27, 2019

Unless the customers begin their research online in some way or the other such as by browsing, clicking or downloading, the preference data is the only information that the marketers can rely upon. The following are some of the ways to set-up strong email preference centers: 1.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 10, 2019

Moreover, a report by Dimensional Research evidences that 90% of the respondents who recalled reading online reviews claimed that positive reviews are the prime drivers of their buying decisions; however, another research by Power Reviews shows that 82% of the shoppers specifically look for negative reviews.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40