Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. In Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness , Aberdeen found fostering customer engagement to be the top factor influencing whether marketers veer reward- or discount-based in their promotions strategies (Figure 1).

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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Return on Marketing Investment (ROMI) .

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. Guest post by: Romi Mahajan, Blueprint Consulting. Inbound Marketing Innovation Interactive Marketing Marketing Real Time Marketing ROI Strategy B2B Marketing CMO Digital Marketing Marketing Mix Performance Based Marketing Return on Investment Return on Marketing Investment ROMI

A (good) data-driven business is a customer-centric business

i-Scoop

Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMIThe days when marketers could make decisions solely based on intuition or gut feeling are over.

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Our first interactive show will be on lead generation via podcasts.

A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. EST. I'll outline ways to build an operational ‘playbook' with your sales department to better manage and nurture the leads you generate. Lead generation playbook: 5 steps to a 375% conversion lift by Hunter Boyle

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. According to Forrester, the hallmark of top performers is their ability to generate inbound marketing leads at the right velocity, volume, and value – key indicators of funnel health. (A Measure performance with a mix of the relevant metrics that drive ROMI (return on marketing investment), such as volume, value, velocity, efficiency, and effectiveness.

Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Marketo

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Marketing ROI is NOT an increase in market share, click-throughs to your web site or even revenue generated from your marketing communications. ROI is the profits generated over and above the initial investment and expressed as a percent of the investment.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links. Prologue.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

The Most Important B2B Marketing Metrics for CEOs

B2B Lead Blog

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Marketing Originated Customer How many and what percentage of your new customers are marketing generated? How much revenue can you attribute to sales leads coming from your account based marketing or demand generation efforts over a given period? What’s the total cost of your lead account-based marketing or demand generation efforts during a particular time period?

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Although this tactic is admittedly more reactive than others, it will help you siphon traffic back onto your site and into your lead generation programs.

The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI). Lead Generation

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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Now you can easily track results, all the way from initial sales lead generation to actual sales.

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

ClickZ

After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities.

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Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”. Demand generation. Imagine having quantifiable certainty that one word performs better than another to help optimize your demand-generation engine. Here’s how Katrina puts it: Think about your demand-generation funnel. See this online ROMI calculator.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. The evolving researching habits of the customers & their extensive digital footprints generate a huge bulk of data which is scattered pretty much everywhere. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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How to Define Social ROI for B2B marketing

Valasys

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce.

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How to Optimize the Cost of B2B Marketing

Valasys

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge. We do our best to optimize ROMI for our customers.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth. The audiences are captivated & compelled to press a Call-To-Action (CTA) button in order to generate conversions.

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. Once the personal preference has been set-up the real-time data of their psychoanalysis is generated by tracking their behavior across omnichannel.

How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI). of Generation X & 48.2% Contribution to website traffic is one of the many ways to measure the conversions generated by Reddit.

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies. How many MQLs are needed to generate a new opportunity?

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What Percent of Leads Should Sales Close?

Pointclear

Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Based on 30 years’ experience doing what we do here at PointClear, a lead generation, qualification and nurturing firm, the close rate for each product or solution at each company will be very different depending on the five factors herein—and the quality of the sales executives and sales management and internal communication. The answer to this question is a lot more complicated than it looks.

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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI). Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations.

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies. How many MQLs are needed to generate a new opportunity?

5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Furthermore, the generation of reliable insights from the MBA typically requires large volumes of transactional data to be processed. The generation of dependable insights with the help of the MBA (Market Basket Analysis) normally requires large volumes of transactional data to be processed. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI).

How B2B Brands can benefit from Programmatic Marketing

Valasys

Having said that, as many as 80% of the programmatic advertisers value programmatic ads for audience targeting, maintaining transparency, generating real-time insights & in aiding to the performance optimization in real-time. We, at Valasys Media, employ hyper-targeted campaigns to help our customers with their core bottom-line endeavors such as optimized users’ experiences & an increased return on marketing investment (ROMI). Prologue.

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Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

Valasys Media leverages an array of services including lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help their B2B clients optimize their core bottom-line goals such as optimized sales revenue & an improved Return on Marketing Investment (ROMI). B2B marketing can be a bit boring if you have been doing it the same way for quite some while now.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

Generate positive exposure for the brands. Email Marketing : According to Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. However, creative B2B marketing ideas for small business success, as mentioned above can help businesses leverage inexpensive tactics to realize their short & long-term goals & achieve their core bottom-lines such as sales revenue optimization & improved return on marketing investments (ROMI). Prologue.

The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation. Prologue. Ascendency & evolution are the core pillars of the ever-dynamic & transcending modern B2B world.

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Top 3 Excuses from ABM Naysayers

DemandBase

For traditional demand generation marketers, I think the relentless pursuit of leads has them on the hunt for the latest and greatest mouse trap. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment). Is it still even 2018? At this stage in my annual marketing planning, everyone is lucky I’m not signing off my emails with “Happy New Year!”