Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation.


B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. Guest post by: Romi Mahajan, Blueprint Consulting. Fashions change. .

A (good) data-driven business is a customer-centric business


Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMI

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. EST. I'll outline ways to build an operational ‘playbook' with your sales department to better manage and nurture the leads you generate. Lead generation playbook: 5 steps to a 375% conversion lift by Hunter Boyle

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Measure performance with a mix of the relevant metrics that drive ROMI (return on marketing investment), such as volume, value, velocity, efficiency, and effectiveness.

The Most Important B2B Marketing Metrics for CEOs

B2B Lead Blog

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Marketing Originated Customer How many and what percentage of your new customers are marketing generated? Do you know what CEOs want most from B2B marketers?


Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Modern B2B Marketing

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Marketing ROI is NOT an increase in market share, click-throughs to your web site or even revenue generated from your marketing communications. ROI is the profits generated over and above the initial investment and expressed as a percent of the investment.

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How to Incorporate Geofencing in B2B Content Strategy


According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Lead Generation


How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”. Demand generation. See this online ROMI calculator.

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What Percent of Leads Should Sales Close?


Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Based on 30 years’ experience doing what we do here at PointClear, a lead generation, qualification and nurturing firm, the close rate for each product or solution at each company will be very different depending on the five factors herein—and the quality of the sales executives and sales management and internal communication. The answer to this question is a lot more complicated than it looks.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads.


How to Define Social ROI for B2B marketing


Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions.


The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1.


How to Optimize the Cost of B2B Marketing


Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

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Gold Calling vs. Cold Calling


Cold calling is all about generating a list of people to call, a script for what you'll say, and spending money with the objective to produce a bunch of leads. Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. I've written many blog posts on the fact that cold calling isn't dead.

Netline Launches Audience Explorer for Quantifying Content Consumption


On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

What Should the Sales Close Rate Be?


If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 How much money could you save and how much more revenue could you generate if you understood the optimal close rate and provided sales with sales qualified leads? I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%.

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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Now you can easily track results, all the way from initial sales lead generation to actual sales.


How to use Account-Based Marketing to Acquire High-Value Customers


A successful ABM strategy, at the end of the day, has to be focused on generating more leads. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


Appending & optimizing the CRM data to generate optimized ROI. Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API).

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing


Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. The look & feel of the mobile website plays a crucial role in generating conversions & driving traffic on the website.

10 Advantages of Outsourcing B2B Sales Appointment Setting Services


The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

How B2B marketers can strategize LinkedIn Advertisement in 2019


Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

'Gold Calling' Is Alive and Well


Cold calling is all about generating a list, a script and spending some money and hoping a bunch of leads are produced. Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.”

How to Assimilate Competitive Benchmarking in Social Media


This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . B2B marketing these days is becoming increasingly data-driven.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. Prelude: B2B marketing is an ever-evolving field.


How Display Advertising Benefits B2B Businesses


Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad.

Dear CEO: Fix these three things and increase revenue


Here’s a real-life case that illustrates why this point is important: Over the past year marketing has generated thousands of “leads” from many sources with the most preferred source called Downloads from Content Syndicator—see table Lead Source Analysis. In addition to analyzing the actual cost of a qualified lead (not just the cost to generate a raw lead), you should also carefully measure the progression of leads through the sales process.

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