Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?


Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation.


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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. Guest post by: Romi Mahajan, Blueprint Consulting. Fashions change. .

A (good) data-driven business is a customer-centric business


Analytics Branding Customer experience Demand generation Digital marketing Integrated marketing Marketing automation Marketing optimization Marketing ROI customer-centric data analysis data-driven business data-driven marketing direct marketing Jim Lenskold marketing ROI ROMI

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. EST. I'll outline ways to build an operational ‘playbook' with your sales department to better manage and nurture the leads you generate. Lead generation playbook: 5 steps to a 375% conversion lift by Hunter Boyle

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

That’s been a common theme for marketers who’ve long been disparaged as nice-to-haves, not revenue-generators. Measure performance with a mix of the relevant metrics that drive ROMI (return on marketing investment), such as volume, value, velocity, efficiency, and effectiveness.

7 Reasons to Use Content Marketing for the B2B Lead Generation


The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts. Prologue.


Improving B2B Marketing ROI: Thought Leadership With Merry Elrick


Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Marketing ROI is NOT an increase in market share, click-throughs to your web site or even revenue generated from your marketing communications. ROI is the profits generated over and above the initial investment and expressed as a percent of the investment.

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The Most Important B2B Marketing Metrics for CEOs

B2B Lead Blog

Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? Marketing Originated Customer How many and what percentage of your new customers are marketing generated? Do you know what CEOs want most from B2B marketers?


How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results.

How to Incorporate Geofencing in B2B Content Strategy


According to a study by Mobile Marketer, Geofencing is capable of generating twice as many Click-Through Rates (CTR) than normal mobile advertising. Lead Generation


What Percent of Leads Should Sales Close?


Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Based on 30 years’ experience doing what we do here at PointClear, a lead generation, qualification and nurturing firm, the close rate for each product or solution at each company will be very different depending on the five factors herein—and the quality of the sales executives and sales management and internal communication. The answer to this question is a lot more complicated than it looks.

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The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1.


Gold Calling vs. Cold Calling


Cold calling is all about generating a list of people to call, a script for what you'll say, and spending money with the objective to produce a bunch of leads. Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. I've written many blog posts on the fact that cold calling isn't dead.

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing


Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads.


How to Define Social ROI for B2B marketing


Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions.


Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”. Demand generation. See this online ROMI calculator.

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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Now you can easily track results, all the way from initial sales lead generation to actual sales.


What Should the Sales Close Rate Be?


If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 How much money could you save and how much more revenue could you generate if you understood the optimal close rate and provided sales with sales qualified leads? I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%.

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How to Optimize the Cost of B2B Marketing


Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Netline Launches Audience Explorer for Quantifying Content Consumption


On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer.

The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer.

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Engagio Tops the List of Account-Based Marketing Vendors


According to Jon Miller, CEO & co-founder of Engagio, amidst the rise of ABM & increasing importance of sales & marketing integration, Engagio has emerged as an industry leader by providing the B2B companies with the next-generation of marketing engagement software.

How to Define & Measure Social Media KPIs – Part VII


Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI). of Generation X & 48.2% Contribution to website traffic is one of the many ways to measure the conversions generated by Reddit.

The Ultimate List of B2B Marketing Software for Ambitious Brands


So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Prologue.

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How B2B Brands can benefit from Programmatic Marketing


Having said that, as many as 80% of the programmatic advertisers value programmatic ads for audience targeting, maintaining transparency, generating real-time insights & in aiding to the performance optimization in real-time. Prologue.


Creative B2B Marketing Ideas for Small Business Success


Generate positive exposure for the brands. Email Marketing : According to Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Prologue. Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task.

Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy


B2B marketing can be a bit boring if you have been doing it the same way for quite some while now. To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while.


Benefits of Content Personalization for B2B Marketers


Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Prologue.

99 B2B Marketing Statistics to Back Your Bets


Content marketing generates 3X as many leads for 62% less money than traditional marketing. Long-form blog posts generate 9X more leads than short-form blog posts. LinkedIn generates more total conversions than Facebook and Twitter combined!

10 Benefits of Employing a Powerful Content Syndication Strategy


The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Prologue.


'Gold Calling' Is Alive and Well


Cold calling is all about generating a list, a script and spending some money and hoping a bunch of leads are produced. Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.”

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


Appending & optimizing the CRM data to generate optimized ROI. Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API).

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