Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&#

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. As the decision maker or a business owner, you may not have the time to go hunting online for the right information or read a 50-page eBook.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Capture visitor information – Implement a method to capture visitor information from your business blog. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Achinta offers his industrial clients marketing for engineers by an engineer. {

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

Next, idea-finding: generate as many ideas as possible. Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Harness that power by gathering all the information and then editing the material into cohesive content. And the cycle of frustration continues.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors. To overcome this problem, install the Redirection Plugin.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. For generic term searches, SEO helps get your site in the top results. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

a few wise guys attempting to inform the many. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ?? seems to me a crucial step in entering the information age, more crucial even than the invention of the world wide web. You can follow any responses to this entry through the RSS 2.0

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Online Marketing Institute

APRIL 4, 2011

While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. Internal search query reports offer similar data once the visitor is on the website looking for information. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. A New Generation of Software as-a-Service (SaaS) Solutions. Privacy Policy |. src = [link]. }. White Papers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 18, 2010

Generate More Leads - for Cheaper! Interestingly, when asked to compare the effectiveness of the top social media platforms like Twitter, LinkedIN, & Facebook to Business Blogging, the respondents revealed that they generated the most leads and sales from blogging. Thanks for this information. Bookmark the permalink.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Informative how-to blog posts? For more information, visit Vizions SEO Blog. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Conductor

JANUARY 11, 2022

Since Google processes information in codes, XML sitemaps translate the content of your website quickly and easily for Google, which can influence your search results. Google recommends finding a way to automatically generate sitemaps rather than creating them manually. Google accepts RSS 2.0 Why Google needs XML sitemaps.

SEO 119

SEO CMS Development Industry CMS RSS 119

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Lead Generation. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. Reader Service and Lead Generation. Privacy Policy | Contact Us. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information.

Blogger 40

Blogger Adsense Twitter Buzz 40

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

DECEMBER 23, 2010

Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry? Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. 3 Double Rainbow Appears Over L.A.,

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

SEPTEMBER 9, 2018

The most common motivations are generating brand awareness, engagement and thought leadership. There are more altruistic reasons as well, which may include sharing information/insights or creating an online community. Do you have valuable information to share? Do you want your brand to have a voice?

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Buzz Marketing for Technology

JUNE 27, 2008

Personal knowledge management (PKM) is a label for the effort to integrate personal information management (PIM), focused on individual skills, with knowledge management (KM), which takes an organizational perspective, in light of expanding knowledge about human cognitive capabilities and the permeability of organizational boundaries.

Wikipedia 100

Wikipedia Work Management Personalization Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. Rating: Thats the point - this generation is listening - to us! src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

AUGUST 11, 2014

Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Feeds are working properly (RSS, news, social media). Functionality.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

Online Marketing Institute

JUNE 12, 2009

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. Content Marketing is your way to cut through the noise and hop over the barriers.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40