Marketers need to be ‘always-on’ for holiday shopping
Martech
SEPTEMBER 26, 2022
That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.
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