Opt Intelligence
JUNE 13, 2019
We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Retarget Lost Leads With Opt-in Advertising.
Martech
MARCH 11, 2024
Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
illumin
FEBRUARY 6, 2024
SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?
Marketing Insider Group
OCTOBER 27, 2020
While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Quick Takeaways.
Webbiquity
OCTOBER 28, 2020
Home In On Your Sales Funnel. Now, more than ever, you’re probably trying to put your best, most responsive marketing efforts forward. One way to do that is to make updates to your sales funnel. One way to do that is to make updates to your sales funnel. Needless to say, 2020 has been challenging. In the U.S.
Opt Intelligence
MAY 2, 2018
Many marketers would say “both!” But what does quality mean when you’re using opt-in advertising? And is it different with single opt-in vs. double opt-in ? While we’re strong proponents for double opt-in, we recognize that it doesn’t always make sense for every business. Double Opt-In Advertising.
illumin
JANUARY 12, 2024
There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. Meta can and should be a part of a marketer’s programmatic approach. On Facebook specifically, programmatic ads are popular among programmatic advertisers.
Expert insights. Personalized for you.
41 
Let's personalize your content