Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Sprout Social

DECEMBER 22, 2016

The social listening market is growing quickly; a Forrester analysis found that in 2014, more than 50% of marketers expected listening budgets to grow by at least 5%. But without the right tools and resources in place, content creation for social can be a daunting and very manual task.

Twitter 60

Twitter Broadcasting Forrester Content 60

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 114

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 114

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Check out this cold-calling poll on ZoomInfo’s Twitter page. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Webbiquity

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. Twitter is a great option ( @corinnejames ) or email me – first name at blueconic dot com.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 93

B2B Marketing Linkedin B2B Social Marketing 93

Webbiquity

DECEMBER 4, 2018

Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Crafting buyer personas for sales reps and treating them like customers by tailoring outreach, tools, and techniques to the needs of different teams will go a long way in improving their sales effectiveness.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 57

Paid Search Agency Budget Programs CMO Advertising Agencies 57

Biznology

FEBRUARY 24, 2014

54% of people come to a website from a search engine (source: Forrester ). Here are 11 tips and tools to jump-start your SEO. FIND SEARCH VOLUME FOR KEYWORDS: Now that you know the keywords that matter, use a tool like the Google Keyword Planner , WordSteam or Wordtracker to get search volume for specific keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Seismic

MARCH 15, 2021

Early innovators recognized the opportunity to enable their people to grow their relationships and businesses while elevating the corporate brand by engaging on LinkedIn, Facebook and Twitter. Great news awaits in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report, released March 10, 2021. Seismic’s Scores.

Marketing Management 52

Marketing Management Service Forrester Curation 52

KoMarketing Associates

FEBRUARY 13, 2020

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Leverage social media as a conversational tool. About 80% said that they would spend up to 20 minutes watching video content in one sitting.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Today’s savvy marketers realize social media marketing is a nonnegotiable tactic, along with the tools required to implement and monitor digital ad campaigns.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Martech

APRIL 3, 2023

To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results. It involves leveraging conversational tools like chatbots, messaging apps and live chat to interact with prospects and customers.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. Pros and Cons Pros: Wide range of tools available for specific marketing functions.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Here are just a few of the tools Loren and her team rely on to save time and increase productivity.

Social Media 97

Social Media ROI Work Management Marketing Management 97

Exo B2B

APRIL 11, 2019

Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Michael Brenner – Twitter account: @brennermichael – Website/blog: [link] CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». Pam Didner – Twitter account: @PamDidner.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ClickZ

JULY 3, 2019

With the influx of new tools, B2B marketers could now target, engage, and convert their target accounts at scale. Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. He can be found on Twitter @peisaacson. The category.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Only B2B

JULY 5, 2023

According to Forrester Research , 92% of B2B marketers believe that ABM (Account-Based Marketing) is crucial for their overall marketing strategies, making it a powerful approach for demand generation. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Exo B2B

MARCH 8, 2018

Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. Hootsuite even emerged as a leader in the Forrester New Wave TM : Sales Social Engagement Tools report. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

SpotMe Blog

JUNE 13, 2023

Technology and Innovation A top pharma event management company will utilize the latest technology and tools to enhance your event. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Relevant experience will ensure they can anticipate challenges and execute flawlessly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

JANUARY 10, 2017

Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience.

Research 100

Research Campaigns Tips Content 100

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Social selling is both a technique and a mindset, and LinkedIn serving is only a tool for implementing the action plan. That is not true.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You need to know which channels work for your business. VR And AR Enabled Technology.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? Margaret has also been recognized as one of Forbes’ Top 10 CMO’s to follow on Twitter and Forbes’ Top 5 Most Influential CMOs on Social Media.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Influitive

JANUARY 15, 2016

We selected the 250 dead opportunities that made it furthest through the buying process to receive a direct piece of mail inviting them to check out BuyingIsScary.com , along with a printed copy of the new Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime to ease their advocate marketing worries.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

6sense

DECEMBER 9, 2021

Marketers should take advantage of differentiated targeting tools, which utilize buyer intent signals, to point to in-market audiences and drive them towards conversions. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Facebook Twitter LinkedIn Email Share. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Terminus

JANUARY 31, 2023

They were also excited about its self-service, dynamic campaign capabilities that enabled real-time audience customization,” stated The Forrester New Wave : ABM Platforms, Q1 2022 report. The Forrester New Wave evaluated 10 category providers according to offering, strategy and market presence.

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Brandpoint

JUNE 18, 2020

Some tools you may wish to focus on during COVID: Relevant blog posts, whitepapers, eBooks, etc. Online calculation tools. Customers appreciate the convenience of being able to go online and access user-friendly tools that help them manage their own finances. Even before COVID hit the U.S., Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Porch Group Media

JANUARY 26, 2021

If not, consider implementing a Net Promotor Score tool, which is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. Measuring customer experience can be one of the biggest challenges for brands.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

ClickZ

JULY 23, 2020

Buyer behavior during a crisis can be inconsistent and difficult to predict without the right tools. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Wrangling buyer behavior with data.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111