KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. Overall, the statistics suggest that marketers still have work to do before they can turn to internal data for all of the insight they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

AUGUST 4, 2021

B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. In Q1 of 2021, approximately 81% of marketers said that they expected personalized marketing to have an influence on their overall strategy.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Zoominfo

JUNE 11, 2021

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. These statistics should not discount the lost businesses during COVID.). Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Post-COVID-19 Sales Strategies can Improve Efficiencies.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JUNE 11, 2021

Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. These statistics should not discount the lost businesses during COVID.) Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. By comparison, from 2018 to 2019, there was a 0.3%

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? added one more) Account-based Marketing statistics to help your 2023 thinking. ABM, and the world around it, is ever-evolving.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

KoMarketing Associates

JUNE 23, 2021

Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Must Read: Top 6 Demand Generation Strategies Which Work! Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Lake B2B

NOVEMBER 23, 2022

Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. Forrester) According to a Salesforce survey, 83% of […].

B2B Sales 105

B2B Sales Personalization B2B Forrester 105

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. B2B marketers now have to copy this strategy from B2C marketers. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

KoMarketing Associates

AUGUST 14, 2019

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing the MQL-HQL Journey Here are some key strategies: Clearly Define MQL and HQL Criteria: Categorizing the lead is crucial to identify the prospects’ buying stage.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

KoMarketing Associates

MAY 29, 2018

Statistics showed that the majority of B2B marketers (60 percent) believe that poor communication is the most likely factor to stall a customer relationship. This is followed by a lack of transparency (53 percent). About 68 percent of respondents said that it is “very important” to deliver a consistent, high-quality customer experience.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. Statistics showed that only 18 percent of marketers are currently using AI.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

KoMarketing Associates

NOVEMBER 6, 2019

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. In regards to AI as a whole, marketers are just now starting to integrate it into their overall strategies, according to previous research.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Sirius Decisions.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 17, 2018

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.”

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Oktopost

OCTOBER 8, 2023

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Financial Brand is a digital publication focused on marketing and strategy issues affecting retail banks and credit unions.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Marketing Attribution 110

Marketing Attribution Enterprise Management Work Management Marketing Management 110

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capabilities in place to support one. Forrester). Aberdeen Group) .

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Channels, strategies and content. You can find an overflow of statistics. Above, the maturity according to CMI and below, according to Forrester. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

B2B Digital Marketer

MARCH 14, 2024

Bridging Strategy and Technology Gaps Navigating the Marketing Labyrinth In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. The importance of hierarchy in marketing strategies and execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52