What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Surveys.

The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. Customer surveys.

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A Comprehensive Guide to Market Segmentation

seo.co

It’s essentially the process of dividing your company’s target market into specific and approachable groups. You know who your customers are and you’re able to reach each group in a very specific way that resonates with them. Psychographic. Customer survey results.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. But, as you know, a focus group of one spells disaster. Surveys. Photo credit: Wikipedia.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.    This group included Carol Christie who was instrumental in landing some of the first batch of design projects back then that involved the use of personas. Image by eliazar via Flickr.

Four Challenges Market Research Faces Today

Tony Zambito

Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Image via Wikipedia. Market research today finds itself in somewhat of a quandary.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Asking buyer journey research participants to provide a visual of how they feel about their role as a buyer can provide some unique – and often humorous – psychographic insights. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.

A Marketer’s Guide To Managing Projection Bias

Unbounce

Dig deep into your audience’s psychographic and demographic info with surveys and focus groups. News flash: Everyone’s biased. Yes, even you ! And there’s nothing wrong with that.

3 Reasons to Know Your Niche Audience

ConvertKit

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Rather than trying to attract everyone, it is better in the long run to focus on the type of people you attract. If you were a first-year wedding florist who wanted to increase your profit margins, would you buy a digital course that taught all entrepreneurs how to build a business or a course that focused on small business solutions for wedding professionals? Survey.

3 Reasons to Know Your Niche Audience

ConvertKit

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Rather than trying to attract everyone, it is more beneficial in the long term to focus on the type of people you are attracting rather than the numbers. In that case, disregard those responses and stay focused on the people who identify with your niche. Survey. When you create a survey, you want to be intentional about the number of questions you ask.

The Only Guide You’ll Ever Need for Mapping Your Customer Journey

Televerde

Your marketing, sales, and customer service strategy should always be customer-focused. You can collect your research by: Surveys. Focus groups. Based on the research you receive, you can develop robust buyer personas based on your ideal customer’s psychographics and demographics. On the surface, the concept of a customer journey seems simple. You develop a product, market it, and customers eventually make a purchase.

10 Unintentional Intent Signal Mistakes to Avoid, Part One

TrueInfluence

Savvy B2B sales and marketing teams must put Intent Signals in relative context by using other data factors that may or may not include psychographic, geographic, and firmographic information. Just a decade ago, marketers were limited to elementary research options such as focus groups, brand studies, surveys and anecdotal “evidence”. Focusing on data that is irrelevant can send you down the wrong path. Let’s face it, we’ve all done it.

practicing personalization

Fathom

Depending on which survey you look at, upwards of 94% of marketers, regardless of industry, believe personalization is important and praise its ability to advance customer relationships. That’s why I often encourage a focus first on segmentation. Approaching your audience in groups via segmentation is a first step to accomplish personalization at scale. Beyond those four steps, focus on the customer to create quick wins and gain momentum.

Market Research: How to Increase Sales in a Competitive Market

ConvertKit

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard.

Market Research: How to Increase Sales in a Competitive Market

ConvertKit

Once you have created your target audience demographics, you can move on to understanding their psychographics. If you want more information and anecdotes to back up your market research, you can also send surveys to past customers or followers to gain their feedback. You can also create a focus group if you want to take this activity a step further. You can choose a small group of about five to nine people so everyone has a chance to be heard.

Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. ” Agius says customer journey mapping can help marketers refocus with an inbound perspective, create a new target customer base, and create a customer-focused mentality throughout the company. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research. How to Craft Your Market Research Survey. Market Research Doesn't End With Surveys!

An Introduction to Social Media for Business

Sprout Social

When is the last time you filled out a customer survey? Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps.