What Are Psychographics? [FAQs]
OCTOBER 28, 2013
The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Surveys.