Hubspot

JULY 13, 2018

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market. Having this buyer profile in hand can shape your entire marketing strategy, from the features you add to your product to the content you publish on your website. Focus Groups.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Buzz Marketing for Technology

JUNE 5, 2013

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Use information gathered from website behaviors to create user profiles that can be segmented by various attributes: geography, time of day, viewing device, media channel, web browser, etc.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Outgrow

AUGUST 17, 2022

What Is Customer Profiling [Elements, Process & Tips]. By performing customer profiling efficiently, you can predict what your customers want, improve products to better meet their needs, and make your brand stand out. . And this is where customer profiling comes in! . What Is Customer Profiling?

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Sprout Social

MARCH 7, 2022

You deserve real-time insights, unfiltered audience opinions and speedy results. Think of it as a real-time focus group that provides honest, unfiltered feedback. Related keywords might include product names, branded hashtags or direct profile mentions. It may seem like asking for too much but trust me, you’re worth it.

Customer Surveys 92

Customer Surveys Brand Identity Branding Paid Search Agency 92

Marketing Insider Group

NOVEMBER 12, 2014

This article is one of the best on the list and covers the pros and cons of Steve’s hotly debated idea that you cannot create great products by focus groups. The author calls this “one of the most famous opinions from a highly opinionated man.” I think we can learn from every “popular” post.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

seo.co

MAY 11, 2021

This can be done through a combination of combing through social media profiles, interviewing clients, conducting focus groups, and other hands-on methods. Don’t pay attention to the extreme opinions or experiences. Instead, focus on the similarities that you find. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hinge Marketing

AUGUST 23, 2017

In this approach, researchers talk directly with people to gather their experiences and opinions about your business, product or other aspects of the marketplace. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Let’s start with data collection.

Research 94

Research B2B Marketing Sample Planning 94

Convert

MARCH 22, 2022

They may be misleading, biased, and ultimately seeking to validate an existing opinion, rather than probing a problem brought to light by the quantitative data. We are guided by data, not by anyone’s opinions of your sector or customers. Make sure you acknowledge these demands and opinions.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People aren’t afraid to voice their opinions on social media. Each profile doesn’t have to look completely identical, but your company’s core message should be evident in each one.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? B uild fields into your CRM to store this information, or start collecting it via progressive profiling, so you can export that data to look for trends. I don’t know about you, but you can find out a lot about me if you took 5 minutes and looked at my Instagram or Twitter profile.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Regularly check and update your Google Business Profile with the correct addresses, phone numbers and operating hours. Drive business decisions Review management tools make it easier to collect and analyze customer opinions and feedback.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. Your opinion is as valid as anyone elses, so come on. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Lead Liaison

FEBRUARY 9, 2023

Marketing research, focus groups, and client satisfaction surveys are oftentimes polarizing topics. The best thing to do is to be intentional about asking for their opinion. However, it is our belief that the data you collect is always less scary than the data you ignore.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Google Forms are perfect for capturing quick opinions or feedback on certain topics. A menu will pop down.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

SEPTEMBER 15, 2011

Optimize your Twitter profile. Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! Profile backgrounds are the largest piece of visual real estate you have to share with other users on Twitter.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Prepare for this instance by including a question at the end of the survey asking if the respondent would be willing to speak with someone from your company on the phone to hear more about their opinions. Hop on Social Media.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hinge Marketing

APRIL 15, 2020

For example, you may have noteworthy experience or a very high-profile client in a specific market segment. Are there enough organizations who fit my target profile to sustain and grow my business? When an individual within your firm expresses an opinion about your targets it is often anecdotal and of limited value.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Sprout Social

JANUARY 30, 2023

Sprout Social’s Smart Inbox tool aggregates every message from all of your profiles in one place. Sprout’s tool gives you instant access to an aggregation of your customers’ opinions and needs. Without the right tech behind you, that’ll take some pretty fast typing. The first step of customer centricity is understanding your customer.

Examples 114

Examples Ideal Customer Profiles Brand Identity Branding 114

Single Grain

JULY 6, 2021

Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. This research is more about people's thoughts and opinions about your brand or product than hard data. Interviewing Candidates for the CMO Profile.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

MAY 31, 2023

Analyzing social media data can provide insights into public opinions, trends, and behavior patterns. Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

B2B Digital Marketer

MARCH 4, 2021

Here’s what I, so it’s like a little mini focus group. But one thing that people say on their profile is these thoughts are my thoughts and do not necessarily represent the thoughts and opinions of my financial brokerage firm or of my real estate agency or of my whatever. I wanted to find out more.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

ClearVoice

MAY 17, 2021

Marketers and research companies used focus groups and phone surveys to grasp why certain groups of people shopped the way they did and how they evaluated certain products. This type of information is best gleaned from surveys, focus groups, and other tools that enable deeper probing into opinions and tastes.

Research 96

Research Work Management Marketing Management Verticals 96

B2B Marketing Zone Posts

NOVEMBER 2, 2010

There are lots of opinions of the value of this calculation on both sides of the argument. the percentage of the Global Fortune 100 with social profiles. Focus Group (5). have even recently heard someone compared it to measuring the ROI of pants. Engagement. social media reach and usage by company. Facebook (128).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Thanks for sharing it… [link] davinabrewer Jay, thanks for the profile of Twitter users. The realist in me says 'these numbers dont surprise me in the least' The coffee-addict me says its time for more… Great post Jay! The numbers may be small, but they show some interesting demographics of those with influence.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. If you go in the middle - like, Oh, yeah, we're going to write content that is not particularly controversial we kind of have an opinion and it's relatively strong but we're not going to take a hard stand.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28