Hubspot

JULY 6, 2021

Well, one of the only ways to measure brand salience is through surveys and focus groups. Using a survey or focus group will help you determine how high your brand salience is compared to competitors. And then you create loyalty by building a relationship and emotional connection with your audience.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Navigate the Channel

APRIL 7, 2023

percent compared to 2020. A/B testing can help, or a focus group can also provide feedback. Then determine if creating content in more than one language (yes, it’s labor-intensive to do) will contribute to a valuable customer experience that results in brand or company loyalty and association. million users in the U.S.

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

The Customer

AUGUST 17, 2020

No, I’m talking about real predictive metrics that identify consumer values and expectations that describe how consumers will view, compare, and buy in categories. If you hear it in a focus group, it’s too late. A year to a year-and-a-half will put you light-years ahead of the competition. Those desires are not static.

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Walker Sands

MARCH 21, 2023

Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. Engage target audiences to retain loyalty One way to keep customers front and center during a rebranding initiative is by encouraging them to engage with your brand.

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

Lake One

OCTOBER 19, 2023

This engagement offers myriad benefits compared to a traditional social media strategy, including: Humanization : Individual employees often have important insights into the day-to-day use of a company’s products or services— insights that you might not know to ask about in a poll or focus group.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

ANNUITAS

MARCH 19, 2013

Test Once you have the buying process hypotheses documented, use both internal and external research to compare to your hypothesis. Use secondary research from groups like Forrester and Aberdeen, as well as research that focuses on your industry. Take the time to look for it and compare to what you developed in step one.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

ClearVoice

APRIL 19, 2021

The role of the demand generation marketer has a different role compared to the traditional marketer. Online and mobile surveys as well as virtual or in-person focus groups give you a good indication of customer loyalty and uncover problems that you can address more quickly to retain customers and further new lead opportunities.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Hubspot

AUGUST 20, 2018

Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head. Surprise and fear make us cling to what’s comfortable … and embracing what’s comfortable leads to increased brand loyalty. Better yet, what made you finally push "b uy" ?

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

DivvyHQ

NOVEMBER 26, 2018

Use paneling, surveys, focus groups, and bring in other departments’ research (like sales and customer service) to get to the core of what questions your audience wants answers to. Finances are complicated, and banks able to teach customers something or curate the massive amounts of data can win customer loyalty.”.

Planning 56

Planning Content Marketing Budget Programs Content 56

Outbrain

NOVEMBER 29, 2020

High awareness among consumers means that brands have a head start compared to the competition. This drives brand authenticity, consumer trust, and loyalty. It boosts customer loyalty and retention. Comparing completion rates from different awareness videos can demonstrate what type of video works better for your brand.

Branding 49

Branding Brand Identity Paid Search Agency High Quality Lead 49

Hubspot

OCTOBER 2, 2019

If your business is more mature, a partial rebrand can help you retain the brand loyalty you've built, while refreshing your image to keep up with changing times. Comparing this against your initial target market and audience might reveal some stark differences. Reestablish your brand's audience and market. Get metaphorical.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Hinge Marketing

AUGUST 23, 2017

Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Find out how your pricing compares to the competition. A 10-point scale, for instance, is used to determine customer loyalty in the Net Promoter. Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Sprout Social

JUNE 12, 2023

It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. For example, if customer loyalty is important, NPS might be a good metric to track. More importantly, listening shows customers you value their opinions.

Marketing AI 130

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 130

Sprout Social

JUNE 26, 2023

Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service. Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself.

Marketing Automation Services 119

Marketing Automation Services Touchpoints Allocation Work Management 119

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

DECEMBER 21, 2023

With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. How do the two compare? How do they compare to yours? During your competitive product analysis , consider these questions: How do your competitors’ prices compare to yours?

Analysis 100

Analysis Product Marketing Management Differentiation 100

Convert

MAY 31, 2022

Here’s 10 ways you can conduct VoC research: In-depth customer interviews Customer surveys Social media listening Sales calls Customer reviews NPS Focus groups Feedback forms Insights from sales, support and CSMs Customer behavior mapping. Collecting VoC Data. Categorizing VoC Data. A high level SWOT analysis.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Sprout Social

MARCH 16, 2023

Only the brands that go above and beyond for their customers receive enviable brand loyalty. How does it compare to other channels? With these findings, you will be on track to cultivate an emotional connection with your audience, build brand loyalty and foster customer retention and advocacy.

Social Media 96

Social Media Service Media Response Rate 96

Adobe Experience Cloud Blog

MARCH 9, 2020

Comparing those results with what they know about brain function indicates what kind of response an advertisement provokes in the participant’s brain. Marketers can test their marketing campaigns and triangulate testing methods such as focus groups, surveys, and others with the information gathered from brain scans.

Thought Leadership 164

Thought Leadership Digital Transformation Internet Marketing Marketing Management 164

Digilant

NOVEMBER 15, 2023

Brands can utilize customer feedback portals, employee engagement, and survey and focus groups to obtain direct feedback on their health. Identifying key competitors and understanding how your brand stacks up using metrics like customer loyalty and retention paints a clear picture of where you stand in the marketplace.

Branding 59

Branding Brand Identity Paid Search Agency Peer-to-peer 59

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Metadata

JULY 8, 2021

How are they going to compare to the kids who have private tutors and go to science camp every summer? Were they ready to learn about metamorphosis? Had they been sufficiently prepared in their previous grades? What about previous schools? What about the kids who didn’t really like bugs? A (well designed) guide.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Tomorrow People

OCTOBER 3, 2022

Compared to Second Life, it’s much more gameplay-focused and relies on users creating experiences and virtual worlds for other users. Compared to B2C, there’s much more emphasis on value exchange—so buyers will typically conduct more extensive research on the solutions they plan to invest in. This still applies in a B2B context.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Compared to Second Life, it’s much more gameplay-focused and relies on users creating experiences and virtual worlds for other users. Compared to B2C, there’s much more emphasis on value exchange—so buyers will typically conduct more extensive research on the solutions they plan to invest in. Loyalty programmes will thrive.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Compared to before, this company is holding the reigns – albeit loosely and in new ways. Yet, it seems to be a stagnant mode of gathering feedback. Great post!

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep. Molson: [link].

Twitter 148

Twitter CRM Business Paid Search Agency 148