Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. It will: Identify brands are engaging with audio and video content and provide IP address-resolved firmographic data.

Marketing Automation Services 97

Marketing Automation Services Video Marketing Account Based Marketing B2B 97

SalesIntel

MARCH 22, 2023

Technographics and firmographic data are two data types that can be extremely valuable for audience segmentation. Firmographic data: Firmographic data provides information about the companies or organizations that make up your target market. The answer: Data. inner-city Chicago versus rural Utah), industry, executive title, etc.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Lake B2B

DECEMBER 21, 2021

Discover how you can use firmographic data of your target audience for better conversions. The post The 6 Firmographic Insights to Convert High Quality Leads in 2022 appeared first on Blog. Know the best way to ensure email list reaches only the right customers who want to buy.

High Quality Lead 98

High Quality Lead Leads Lead Marketing Qualified Leads 98

PureB2B

MAY 30, 2022

Luckily, firmographic data can help. Firmographic data is crucial to ensure your team spends their time focusing on leads and companies who are well qualified for your product or service and to ensure your messages are as relevant as possible to your audience. What is Firmographic Data? Examples of Firmographic Data.

Paid Search Agency 62

Paid Search Agency Sales Qualified Leads Validation Lead Scoring 62

SalesIntel

APRIL 6, 2023

Firmographic data helps find the right set of companies or accounts to target for different messaging. What is Firmographic Data? Firmographic data includes both company-wide and user-specific data. If their firmographics differ, they will have different obstacles to overcome and goals to attain.

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Paid Search Agency ABM 52

SalesIntel

SEPTEMBER 10, 2021

Firmographic data helps with finding the right set of companies or accounts to target. In addition to better target segmentation, firmographic data can be used to create personalized content such as. Before diving deep, let’s have a quick recap on what firmographic data includes. What is Firmographic Data? Location(s).

Account Based Marketing 52

Account Based Marketing Paid Search Agency Sales Qualified Leads ABM 52

EverString

FEBRUARY 11, 2019

The post Firmographics appeared first on EverString.

Marketing 48

Marketing 48

EverString

JULY 29, 2020

The post 5 Ways To Take Your Firmographics Game To A New Level appeared first on EverString.

Demand Generation 62

Demand Generation Demand Generation B2B 62

ClickZ

SEPTEMBER 17, 2019

San Francisco-based Clearbit provides firmographic data for B2B sales on about 22 million companies, primarily in the U.S. The post Clearbit launches X platform, marrying CRM to its firmographic data appeared first on ClickZ.

CRM 58

CRM Ideal Customer Profiles CMO Paid Search Agency 58

Leadspace

JUNE 30, 2019

Firmographics is the method of identifying customers and developing customer profiles based on qualities that apply to businesses, not individuals. Which firmographics are most useful to you? Firmographics that Matter. Additional Firmographics to Consider: What time of year is the busiest season for your customers?

Enterprise Management 48

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 48

Act-On

APRIL 26, 2024

Assign demographic and firmographic scoring factors Now’s the time to put your ICP and buyer persona data into play. Assign your relative scores for the attributes that matter most to your business, such as: Use firmographic factors in your lead scoring model, not just demographic considerations.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Firmographics: These are characteristics of organizations each buyer persona is a part of. What locations are the respective personas concentrated in?

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

EverString

MARCH 27, 2019

The post How Marketing and Sales Teams can Use Firmographic Data appeared first on EverString.

Marketing 48

Marketing 48

Valasys

JULY 26, 2019

Stephen Oachs, CEO of KickFire, acknowledged that B2B organizations depend heavily on accurate firmographic information to accelerate their account-based marketing & sales endeavors. Furthermore, hyper-targeted campaigns designed based on firmographic data also would expedite the journeys of the prospects through their buyers’ cycle.

API 40

API SIC Paid Search Agency Optimization 40

Zoominfo

MARCH 6, 2021

Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. However, for the B2B target customer segment, firmographics are a marketer’s go-to grouping. With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. .

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Rev

NOVEMBER 1, 2023

The importance of knowing your customer beyond firmographic and technographic data Firmographic and technographic data have long been relied on as sources of customer insights. One limitation of relying solely on firmographic data is its inability to capture the complexity and diversity within customer segments.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Zoominfo

SEPTEMBER 29, 2021

For example, intent data can help sales representatives send automated prospecting and follow-up emails, while firmographic data is helpful for sales operations teams that need to more effectively route leads to their sales team. Firmographic data Firmographics reveal whether an account is a good fit. Are they the right size?

Enterprise Management 100

Enterprise Management Marketing AI Automation Marketing Management 100

HG Data

FEBRUARY 8, 2024

Data Quality and Expansion Summary Firmographics 0 K Entities updated to date 0 K+ Validated company URLs 0 K+ New available company hierarchies 0 K+ […] The post HG Wrapped 2023: Numbers At a Glance appeared first on HG Insights. Check out the numbers behind our world-class Technology Intelligence here!

Class 62

Class Validation High Quality Lead Product 62

Heinz Marketing

AUGUST 19, 2021

Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. Firmographics are factual descriptors that separate companies into groups based on industry, location, company size and revenue generated. Assists with marketing strategy development. Creates stronger, more impactful marketing messages.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Zoominfo

SEPTEMBER 30, 2020

When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Analyze Prospect And Customer Data.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Webbiquity

NOVEMBER 18, 2021

This tool will build out a profile based on firmographic and technographic data, which will be helpful in setting the fundamentals for your B2B trigger-event selling strategy. This platform can first help you find lookalike clients to your current ones using a combination of firmographic and technographic data.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Inbox Insight

JANUARY 15, 2024

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. Firmographics : This relates to characteristics of companies, such as industry, location, company size, and business performance.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Zoominfo

OCTOBER 26, 2020

When you consider the sheer volume and variety of data we see every day, you quickly realize that modern data is nothing like the simple firmographics of the past. We know that data is changing constantly. Modern sales and marketing is reliant on more than just data gathering.

B2B 242

B2B Zoominfo Work Management B2B Sales 242

Zoominfo

MARCH 5, 2021

Demographic and Firmographic Segmentation B2B marketers lean more on firmographics than demographics. However, for the B2B target customer segment, firmographics are a marketer’s go-to grouping. With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Terminus

FEBRUARY 22, 2019

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. We’ve already walked through how firmographics can be used in determining your ideal customer profile , which is kind of like a buyer persona on a company level. Targeting the Right Accounts Using Firmographics.

Account Based Marketing 20

Account Based Marketing Segmentation ABM Ideal Customer Profiles 20

xiQ

MARCH 31, 2023

Defining firmographics and revenue potential is also essential for effective Tier 2 account segmentation. Instead, it focuses on identifying prospects that have a genuine need for your company’s product or services. ABx is about targeting companies that are a good fit for your offerings.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Zoominfo

NOVEMBER 30, 2021

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Intent data captures which accounts are in the market for a particular solution.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Martech

MAY 3, 2022

Enhancement of leads with firmographic data and (North America only) business emails. Integration between LinkedIn Lead Gen Forms and the Demand Acceleration Platform to validate and route leads to marketing automation and CRM systems. Cross-Channel Insights. Processing.Please wait. Why we care.

Advertising Channels 104

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 104

SalesIntel

JANUARY 26, 2023

Firmographic Data: Firmographic information includes both company-wide and specific user-level data. B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. Try it before you buy the subscription.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Firmographics: These details encompass various aspects of a business entity, including industry type, company size, location, revenue, and organizational structure.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

FEBRUARY 8, 2023

Firmographic Data Firmographic segmentation is the grouping of B2B accounts based on their corporate characteristics. To maximize your chances of generating qualified leads, focus on who actually buys your product and apply firmographic filters from there. ABM requires technographic and firmographic data.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Identifies key decision-makers using firmographic and technographic filters. Reveals email addresses, phone numbers, social media profiles, and firmographic details.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

JANUARY 15, 2024

Firmographic Data: Firmographic information includes both company-wide and specific user-level data. B2B segmentation using firmographics allows you to construct a picture of who your clients are to target specific markets with relevant content. Try it before you buy the subscription.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Inbox Insight

OCTOBER 27, 2023

Firmographic data Firmographic data relates to the information about a prospective company. Firmographic and technographic intent can help define the criteria used to construct your ideal customer profile (ICP).

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

B2B Marketing Directions

JUNE 18, 2023

Whether or not a survey is based on a representative sample, the survey report should include a description of the demographic attributes of the individual respondents and the firmographic characteristics of the companies they are affiliated with. For example, I recently reviewed a survey that dealt with marketing data and analytics.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

SalesIntel

JUNE 15, 2023

Go to market intelligence for the entire GTM team: All contact, technographic, firmographic, and news data credits are unlimited. Every team has full access to all the data they need. No more fights between sales and marketing over data usage. Request Pricing Want To Learn How Our Unlimited Pricing Will Work For You?

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96