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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.

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31 free social media templates that will elevate your workflows

Sprout Social

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more.

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Best Practices to Plan and Promote a Webinar

Launch Marketing

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. We’ve summarized the findings below on planning and promoting a webinar. Promoting the Webinar. Webinar Benchmarks.

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Metadata

This article dives deep into the challenges of AI, complete with tips on training the technology in your favor and using predictive analytics to help you create on-brand ads that convert. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Prefer video?

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8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Hootsuite’s Social Marketing Training is a great free resource—especially the lesson about Best Practices for Sharing Video Content.

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3 Tips to Ensure Your Customer Service Matches Your Customer Experience

ERDM

Here are 3 tips to help ensure that your CS matches the promise of your CX: #1 Involve All Your Consumer Touchpoints: When you launch a new CX innovation be sure that every member of every touchpoint is informed, trained, and capable of not only delivering on the experience, but able to answer any question that might come up from consumers.

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8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Hootsuite’s Social Marketing Training is a great free resource—especially the lesson about Best Practices for Sharing Video Content.