Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ Social media is likely a big part of the digital marketing strategy of any brand.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Go Beyond SEO

APRIL 26, 2023

Google Ads for Law Firms Google Ads is a popular platform for pay-per-click (PPC) advertising that allows law firms to place ads at the top of search engine results pages (SERPs). With Google Ads, law firms can bid on ad placement for specific keywords. Ad Placement: Google Ads provides law firms with prime ad placement. With over 2.8

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Google Ads for Law Firms Google Ads is a popular platform for pay-per-click (PPC) advertising that allows law firms to place ads at the top of search engine results pages (SERPs). With Google Ads, law firms can bid on ad placement for specific keywords. Ad Placement: Google Ads provides law firms with prime ad placement. With over 2.8

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Martech

JANUARY 23, 2023

And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. Website owners use keywords and other strategies to push their websites as high as possible within a search engine’s results. billion to a truly staggering 8.5

Search Marketing 124

Search Marketing Paid Search Agency Planning PPC 124

Directive Agency

AUGUST 8, 2017

Keyword rankings used to be more important than they are today. SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals.

CTR 40

CTR SERP Activities Google 40

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

seo.co

JANUARY 3, 2023

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Conduct Audience Research. as listed in Google Maps.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). I am sure that you have never heard of someone who went to Facebook to buy new shoes.

Traffic 52

Traffic Optimization SEO SERP 52

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. Validating findings.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Check out some other keyword research tools in our guide.

Lead Scoring 135

Lead Scoring Lead Ranking SEO Keywords 135

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Keywords in your domain still carry a minor SEO value, even though they shouldn’t. According to Backlinko , sites with a domain name that starts with a keyword rank higher than those that don’t have a keyword.

Domain 129

Domain Branding Brand Identity SERP 129

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. Ahrefs is a great tool for SEO professionals. It really depends on what data you need and your digital marketing strategy.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Directive Agency

APRIL 15, 2022

Also, as SEO is ever-changing, results are often very difficult to predict and impossible to guarantee, positive results require maintenance to maintain ranking positions for keywords. As we mentioned before, the age of websites factors into Google’s rankings and new websites will struggle to rank on the SERP. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

seo.co

JANUARY 3, 2022

Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online (e.g.: “personal injury lawyer”). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Conduct Audience Research. as listed in Google Maps.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 105

Navigate the Channel

JUNE 19, 2023

When online content started to really take off, research behind the psychology of headlines, particularly clickbait headlines took off. Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. We know that’s not shocking. so you can provide the best content.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Go beyond Facebook or Twitter posts. Reviewing your search engine optimization strategies/SERP ranking.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

ClearVoice

MARCH 31, 2023

And yes, with this information (and internet research), the system can create a helpful and informative blog post. Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.”

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Stevens & Tate

FEBRUARY 8, 2022

By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand. SEO is the process of optimizing your website and content so that it appears as the top result for relevant keywords in search engines. Number of visits. Page load speeds.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Moz

SEPTEMBER 21, 2020

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Stevens & Tate

SEPTEMBER 9, 2022

They are likely to start their research online before they even know who you are. This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches. Increase Awareness Of Your Home Building Business.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

seo.co

MAY 19, 2020

Step Two: Analyze Competitor Keywords. Even if you’re in a niche industry, or if you’ve come up with a fundamentally new idea, you’re probably going to have competitors clamoring to rank for the same keywords or appeal to the same audience as you. Keyword strengths. Keyword weaknesses. Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Optinmonster

MAY 16, 2023

Involves keyword research and page optimization to align your website’s content with user search queries. Link Building (Backlinks) Link building is the essence of off-page SEO and is the most important off-page SEO technique for any website aiming to rank higher on the search engine results pages (SERPs).

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

Moz

NOVEMBER 27, 2018

Research that provides a negative result is often just as valuable as research that yields a positive result. We've been able to rule out many types of potential factors — like keyword density and the meta keywords tag — using correlation studies. The process works like this: Collect a SERP on day 1.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You can discover your ideal personas by performing extensive research, surveys, and interviewing the target audience groups.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Valasys

APRIL 11, 2023

Research What Appeals to Your Target Audience Your target audience is the group of people you are trying to reach with your website. You should research your target audience in order to define it so that you can identify their pain points and set out to solve them.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. This is an important metric.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Hubspot

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. Failing to Perform Competitive Keyword Analysis.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Helps You Earn Trust and Credibility Every internet user begins their research for information on a search engine. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52