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Meta unveils generative AI tool for Facebook and Instagram advertisers

Martech

Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does.

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Facebook Lead Generation Forms: New Tools & Best Practices via @sejournal, @closedloop

Search Engine Journal

Do your Facebook Lead Generation Form results leave something to be desired? The post Facebook Lead Generation Forms: New Tools & Best Practices appeared first on Search Engine Journal. Learn about recent updates and best practices to drive better lead quality.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. The tool can help with automating email campaigns and setting important reminders. Guest post by Robert Jordan.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. to extract insights from analytics or generate leads). Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools. Not to worry.

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Facebook Has New Ways to Generate Leads & Connect With Customers via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. The post Facebook Has New Ways to Generate Leads & Connect With Customers appeared first on Search Engine Journal.

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How Much Do Facebook Ads Cost in the Philippines?  

Spiralytics

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Progress wouldn’t be possible.