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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

How to Maximize Online Reviews for Your SaaS Company

Golden Spiral

Consumers’ daily interactions with websites like Amazon, Zappos , Google , Yelp , and Facebook have groomed them to depend on reviews to make any kind of decision — and that is especially true when making a lofty financial investment for their company. Online Review Websites.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!),

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone. Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!),

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How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

How to Maximize Your Inbound Strategy

Act-On

As you can see, inbound marketing is more than just attracting folks to your website. Well, I really enjoyed a recent Gartner blog post that begins the conversation by asking whether the marketer wants to focus on marketing content or content marketing. Marketers are pressed for time.

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

A content management system (CMS) that hosts a company website and blog. Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Gartner. Gartner.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

My website isn’t even live yet! On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote content across email, search, social and even offline platforms. Gartner for Marketing.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more.

8 Strategies to Embrace the Future of Content Marketing

Hubspot

Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google. Facebook.

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PESO Model for PR: Paid, Earned, Shared, Owned Media

Brandpoint

It’s created specifically for your brand that is published to your website or other owned channels. It’s estimated by Gartner that by 2020, customers will manage 85 percent of their relationship with a company without ever talking to a human.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Prelude.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest.

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. In fact, Gartner predicts that CMOs will outspend CIOs by 2017.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social media can also indirectly impact your search engine rankings.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest.

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Modern websites of businesses, social media channels, blogs, email marketing & content marketing strategies all of these are intertwined & with & guarded by the Inbound Marketing practices. Growth hackers have data & technical skills along with the knowledge about technologies such as search engine optimization (SEO), website analytics, content marketing & A/B testing. Prologue.

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The Secrets to Stellar Marketing Automation

Hubspot

It's not only how to leverage the tools that automate their offerings—from email and search to social media—but access to a comprehensive set of resources to develop the type of relevant content their customers need.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.)

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

According to the Harte-Hanks survey results, technology buyers become aware of new technology solutions most often through peers/ colleague interactions, magazines and trade journals, product review websites, search engines and industry analyst reports.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Tom then served Gartner as a Managing VP.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But Facebook? Facebook (91).

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Use content in your newsletters, blog posts and articles on your website. Use your content-rich newsletter, blog or website articles as additional ways to communicate key information to your prospects and customers.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. If you do them thoroughly,… Read more… Stan Woods | April 22nd, 2009 | 4 comments Simple Steps To A User Focused Site We never tire of building websites. Search matters.

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