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Driving Success Through Metrics

SmartBug Media

The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough. Of course, the impact of customer satisfaction goes beyond just financial gains; it also influences a business’s overall reputation and success.

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HubSpot’s December releases: A manager’s guide

Martech

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Without asking your admin for custom reporting changes, you can see the info you need for specific properties and segments of your CRM on dashboards using the new property filters (in beta).

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What is call analytics and how does it deliver key insights to marketers?

Martech

businesses were forecast in 2020, according to BIA Advisory Services. Call fraud prevention is another important feature, as automated dialers, fax machines and even computer programmers can hack into carrier networks to fraudulently inflate call volumes and revenue for pay-per-call services. Capabilities of call analytics platforms.

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21 HubSpot Integrations for Better Results

SmartBug Media

Whether you are wary to add yet another integration, or you are looking for inspiration for more ways to connect disparate systems, we’re walking through 21 HubSpot integrations that deliver the highest value in the context of three critical departments of any organization: marketing, sales, and service. Let’s dive in.

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Prospect Research for the Professional Services

Hinge Marketing

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition. In short, today’s buyers have plenty to worry about.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Businesses with physical locations or an offline sales channel can use landing pages to highlight their products and services to visitors from paid search and paid social channels. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. And what about the leads that don’t convert?

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot

Being able to discuss announcements like leadership changes, product releases, or financial statements lets a buyer know you've taken a sincere, vested interest in their business. The Company's Financial Statements. The Buyer's Facebook Profile. The 18 Best Places to Research Buyers Before Sales Conversations.