KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Those tactics in summary: YouTube Integration. Trade Show Appointments. Generate Leads for Exports. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Hubspot

JUNE 20, 2018

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hinge Marketing

DECEMBER 1, 2014

In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements. The answers aren’t the same as they used to be.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is different from business-to-consumer (B2C) lead generation in that you’ll focus on selling to other companies, rather than to individual consumers. B2B lead generation is made simpler through online event platforms.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Heinz Marketing

NOVEMBER 18, 2019

So they took “that little chat bubble in the corner of a website” and packed it with automatic meeting booking, data capture on leads, conversational bots—and more! Jump on high intent leads in the moment with Intercom, the business messenger that extends the reach of your team 24/7. Matt: Oh my goodness, someone read the show notes.

Top of Funnel 66

Top of Funnel CAN-SPAM Internet Marketing Trade Show 66

Directive Agency

JUNE 13, 2018

I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Subscribe on YouTube! Click on it… You’re able to scroll through any specific point of the video that way. Let’s dive in! Don’t miss a video!

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

The Effective Marketer

MARCH 7, 2009

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. I got a couple pages worth of notes from her presentation.

Conference 100

Conference Social Media Work Management Marketing Budget 100

MLT Creative

SEPTEMBER 27, 2011

When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Adobe Experience Cloud Blog

MARCH 22, 2013

You continue down the right path–spending time on social, creating even more content, and following all of the inbound marketing best practices. Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. At first, things are going great!

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

The Marketing Blender

FEBRUARY 20, 2024

For example, a manufacturer selling into the building materials sector may need to influence multiple stakeholders, including architects, engineers, contractors, and property owners, not to mention distributors or channel partners. Even if one channel seems to be performing well, it may falter tomorrow. Diversify your approach now.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Hubspot

MARCH 28, 2012

Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

OCTOBER 19, 2012

Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED! 1) My customers aren't on social media. Or LinkedIn? Or YouTube? Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. Just like marketing needs to zone in on quality leads that will be the most meaningful conversions, it’s also important to have a solid knowledge of the most essential inbound marketing terms.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. Whether customer stories exist in PDF format, on their own landing page, or in video form, customer case studies give your personas what they yearn for: proof that your products or services deliver results. Showcase case studies on your homepage.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Hinge Marketing

JUNE 30, 2022

Our research shows that firms known for their expertise in specific areas get 60% more referrals. Why spend good money on something as intangible as your firm’s brand? Build your brand and you will build your business. That is the promise of brand building. We’ll even cover some common pitfalls and mistakes to avoid.

Service 140

Service Ad Building Brand Identity Branding 140

Content Marketing Institute

JUNE 26, 2018

Its marketers could create content about pre-show restaurants, the role of staff in creating ultimate dining experiences, or even the evolution of mom’s meatloaf. Content based on third-party review sites adds a level of credibility, says @AusmericanGirl. Share on social media. Click To Tweet. Click To Tweet. Watch for videos.

Amazon 108

Amazon Peer-to-peer Lead Scoring Lead Ranking 108

Single Grain

JULY 14, 2020

SaaS is one of three main categories of cloud computing, alongside infrastructure as a service (IaaS) and platform as a service (PaaS). Some popular examples of SaaS companies include: Salesforce. Let’s look at a real-life example to better understand sales motions and how it helps SaaS businesses. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hinge Marketing

MAY 15, 2017

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. A few years ago, Hinge embarked on a research project to learn all we could about these industry stars (we call them Visible Experts®). Are these men and women just smarter than the rest of us? They weren’t born writers.

Personalization 126

Personalization Webinar Metrics Branding Brand Identity 126

Webbiquity

JANUARY 19, 2011

It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term. Or maybe it just hasn’t caught on. Sally Falkow reports research on new influences in the B2B buying process (e.g., product photos, diagrams, infographics, trade show pics etc.),

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Hinge Marketing

SEPTEMBER 28, 2015

Most define it as the sum of all the clients’ interactions with and perceptions of a firm. There is one additional dimension of a brand to consider: its relevance to the target client group. The best strategies do all three. Brand Building Strategy Defined. There are many formal definitions of a brand.

Work Management 48

Work Management Marketing Management Service Ad Building 48

Directive Agency

JULY 8, 2019

On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. I hope that you’ll listen all the way through. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. I hope that you’ll listen all the way through. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Am I right? Am I right?

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40