Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The Event Industry is no exception.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Tiecas

APRIL 5, 2024

Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. Seamless partnerships: Streamline onboarding and set expectations for industrial marketing agencies or external vendors with clear guidelines.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Aberdeen

OCTOBER 19, 2022

The event was a great opportunity to learn and discuss company’s current and future strategy, speak with users from Aon, Toyota Financial, and Solera, as well as spend 1-1 time with company leaders discussing the state of the market in contact center and customer experience (CX). This post summarizes my takeaways from the event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Tomorrow People

JANUARY 8, 2021

Customers: Who are your target personas? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners. How this is done: persona research. At Tomorrow People, we conduct extensive persona research to compile a detailed persona matrix.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. What Are B2B Buyer Personas? For online marketers, buyer personas can provide direction in the channel-specific campaign development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ANNUITAS

FEBRUARY 23, 2012

I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. However there are a few aspects that I hate when it comes to events.

Work Management 100

Work Management Marketing Management Guerilla Marketing Demand Generation 100

B2B Marketing Analytics

AUGUST 24, 2019

Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation. They all are great events but we have budget limitations.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. No wonder it’s considered the top B2B marketing event of the year! Agenda alert!

B2B Marketing 45

B2B Marketing Intent-based Leads B2B Account Based Marketing 45

Heinz Marketing

APRIL 16, 2023

Sometimes we have vendors provide demos and teach us about their product/solution so we can better serve our clients. One of those vendors is Relevvo , an AI-powered platform that helps Sales and Marketing leaders 2x their pipeline generation with smaller teams and smaller budgets. Reach all the right personas.

Work Management 55

Work Management Marketing Management Terms and Conditions Lead Scoring 55

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. As it turns out, Sirius event planners know what they are doing. Event Name.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

Work Management 105

Work Management Marketing Management B2B Marketing B2B 105

Webbiquity

NOVEMBER 9, 2021

The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. How to Write a UVP. Describe the most important need your product fulfills. Identify your competitive set.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. See how it works What is channel sales? Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

User-Generated Content 76

User-Generated Content Paid Search Agency Advertising Agencies Generation 76

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. Or they can be bigger events that bring unexpected changes, such as: A pandemic. These events in your target markets can quickly make your messaging irrelevant, rendering your marketing programs and sales plays ineffective.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Vision Edge Marketing

OCTOBER 13, 2020

In fact, a study by FocusVision found that two-thirds (65%) of B2B buyers cite vendor websites as one of their most highly influential content types. If your website revamp has you getting ahead of strategy, competitive analysis, customer journey mapping, message and persona development, you’re downstream is in front of your upstream.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Improving personalization through the refinement of buyer personas and customer journeys. Our best prospects generally start as non-paid subscribers. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

SmartBug Media

AUGUST 24, 2021

Your paid ads on LinkedIn, Facebook, and so forth, should speak directly to the personas you’re targeting. And remember that you may need to create sequences for each job role or persona. Attend Events and Send Gifts. Have an event coming up that you’re looking to generate business from? How about job roles?

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Third-party events. I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue. Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Content4Demand

APRIL 17, 2023

At several recent events, including the Demand Gen Report B2B Marketing Exchange and a webinar for the Demand Gen Report Content Optimization Series , I’ve talked with marketing professionals who aren’t seeing the performance they want (and need) from their content. Decide which personas you are trying to reach.

Ad Building 82

Ad Building B2B Content Budget Programs 82

Madison Logic

JANUARY 5, 2023

Our latest ABM Success Series virtual event, “ Why Full-Funnel, Always-on ABM is Essential in 2023” brought together industry experts to share their insights and first-hand experiences building successful ABM strategies. In the virtual event, Nora lays out several questions to ask about audiences, such as: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Circle Studio

NOVEMBER 23, 2021

The events of the last couple of years have only accelerated growing digital trends that have been building for many years now. Virtual/hybrid events. Once Covid-19 shut down nearly every conference and tradeshow of 2020 from March on, virtual events became the instantaneous replacement. Moving beyond buyer personas.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

ClickDimensions

MARCH 14, 2023

Marketing Automation is most effective when it’s driven by a persona-centric, buyer-focused, process-founded strategy – Source Another huge benefit of Marketing Automation for manufacturing is the ability to automate lead scoring on the marketing front designated lifecycle stages and statuses.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Zoominfo

OCTOBER 5, 2021

Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers. With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. How many prospects are in each persona?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

NOVEMBER 21, 2023

It may be time to stop spending entirely on some personas and in some channels until better times. Sacred cows can be practices, beliefs, ideas, agencies, vendors or even individual employees. They can be newsletters, website sections, whole campaigns, channels, events, recurring meetings or internal reports.

Allocation 107

Allocation Resources Work Management Marketing Management 107

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Customer Experience Matrix

APRIL 15, 2015

The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. Here, the vendors’ perception is more nuanced than my own; they see differences that I hadn’t noticed.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Content4Demand

MARCH 25, 2021

Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. What I Love Becker’s is its own universe of content and events.

Work Management 89

Work Management Marketing Management Differentiation Education 89