Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @simoahava ( 24.7K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 108

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 108

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K He has also been a frequent contributor on CDPs to the Gartner Blog Network. followers) X/Twitter: @bsbnyc (1.5K followers) X/Twitter: @bsbnyc (1.5K Through Raab Associates, Davis also offers consultancy services on marketing technology. In your inbox.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. Webinars, online classes, Zoom meetups and full-fledged conferences. while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. Q: You have background in radio and communications from before you joined RSM marketing.

Webinar Metrics 329

Webinar Metrics Webcast Digital Transformation Peer-to-peer 329

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. How do GDS Digital Summits work?

Paid Search Agency 259

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 259

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Consider structuring early bird pricing with a table plugin on your event website.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. That way you can go into your event fully prepared.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. On platforms like Twitter, the company recognizes the value of highlighting its employees and their experiences.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Many have paid a premium to attend or exhibit at your marketing event.

Planning 290

Planning Conference Transparency Paid Search Agency 290

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. Check out 12 Event Metrics to Measure your Success. Trade shows.

Examples 111

Examples Enterprise Management Work Management Conference 111

Onalytica B2B

NOVEMBER 24, 2016

B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Webbiquity

JUNE 11, 2019

Is there pent-up market demand? I love to stand in the back of the room and see the joy events bring. In the corporate event arena, they don’t necessarily party like the social or wedding markets, but learning is key. Our clients come to us when they realize they have out grown their own event abilities.

Work Management 179

Work Management Marketing Management Word of Mouth Paid Search Agency 179

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 77

Examples ROI Planning Work Management 77

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

SpotMe Blog

NOVEMBER 15, 2021

SpotMe’s CEO, Pierre Metrailler, was invited to PM Forum, a UK network of marketing and BD decision-makers in professional services, to discuss how events technology has evolved over the last decade and share first-hand insights on how leading brands – SpotMe’s customers – harness event technology to engage audiences.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

BenchmarkONE

OCTOBER 6, 2020

Refine Your Inbound Marketing Tactic. Aside from digital marketing, there is another incredibly effective way to attract new business opportunities, and it’s called inbound marketing. If your business isn’t generating the desired quantity and quality of leads to help meet your business objectives, inbound marketing can help.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Heinz Marketing

MARCH 24, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Virtual and hybrid events are everywhere these days, and they’re not going away anytime soon. While it’s great they give a lot of opportunities to learn, grow, and network, the sheer amount of events out there can become overwhelming.

Promotion 84

Promotion Banners Ad Exchange Opt-out 84

Marketing Insider Group

SEPTEMBER 2, 2015

Watch your network grow. You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Become an instant conversation piece in your network’s network. Make new friends and business acquaintances. Photo Source.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Heinz Marketing

SEPTEMBER 26, 2019

By Matt Heinz, President of Heinz Marketing. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. Then I move on to social media sites – LinkedIn, Twitter, Facebook, Instagram. Location Atlanta, GA. Location Atlanta, GA.

CMO 63

CMO Work Management Allocation Peer-to-peer 63

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance.

Social Media 204

Social Media Promotion Creativity Media 204

SugarCRM

JANUARY 14, 2016

As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market. WorstGiftEver) and asks people to play along with that theme on Twitter. The Rise of UGC.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. HubSpot ).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28