markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What are trigger events?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Who should do what?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Im sure you will too.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

markempa

MARCH 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

SocialPilot

JANUARY 26, 2024

Since you’re an AI fanatic, we are offering you 500 Free Credits to generate awesome content on the AI Assistant of SocialPilot. Sign up to Claim Offer AI Prompts for Lead Generation When it comes to lead generation , a lead generator is responsible for attracting and converting strangers into prospects interested in your products/services.

Examples 78

Examples ROI Planning Work Management 78

markempa

JANUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Only B2B

FEBRUARY 11, 2024

Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. You’ve turned a hesitant browser into a sales-ready lead. “ Remember, choose trusted partners and segment the data for the maximum impact.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

OCTOBER 5, 2021

To survive today’s market you need to know how to find your customers, put your product or service out there, and measure success. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Launch Marketing

AUGUST 23, 2023

An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution. Are there any industry-specific or emerging skills that a VP of Marketing job description should emphasize?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match. Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

SmartBug Media

DECEMBER 28, 2022

Why not expand your surveys to find out what their personal passions are and then start to segment your clients and prospects into their like-minded interests? Let’s take a look at some of SmartBug’s key personas as an example: Mary the Marketer, Strategic Steve, and Producer Patty.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Brandpoint

DECEMBER 13, 2021

Here are some marketing-specific changes and tactics that you should think about when planning your marketing strategy in 2022. Read More: 7 Content Marketing Trends in 2022 & How to Prepare ] Event marketing Events will likely at minimum have a hybrid element going forward.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I For instance, ask what industry your lead works in, job title, or company size.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Hubspot

MAY 27, 2014

As we approach a new conference season (including HubSpot''s INBOUND event at the end of the summer), here are a few tested tactics to help you bridge the gap from in-person and online lead generation, whether you''re speaking at an event, sponsoring, or just attending. lead generation event marketing'

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

Single Grain

SEPTEMBER 22, 2022

So what’s a marketer or sales rep to do? Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool?

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Marketing Insider Group

JANUARY 16, 2020

As I’ve said so many times before, you want to tie objectives from your content marketing efforts to the overall business goals. Lead generation and nurturing. More ROI from marketing. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

SmartBug Media

FEBRUARY 5, 2021

Consider list segmentation, send times, subject line testing, and email formats as just a few of the ways email strategy can go from drab to fab in the new year. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Rev

JANUARY 11, 2023

#1 Invest in inbound marketing Inbound marketing is one of those strategies that may take time to see results, but it’s worth it in the long run. Research shows that leads generated from inbound marketing cost 61% less on average than leads from outbound marketing. Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Use Segmentation and Personas. Personalize Communications.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

SmartBug Media

FEBRUARY 5, 2021

Consider list segmentation, send times, subject line testing, and email formats as just a few of the ways email strategy can go from drab to fab in the new year. Event marketing isn’t dead—it’s virtual.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96

Valasys

APRIL 15, 2020

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

AUGUST 21, 2023

Explore diverse ad formats, including carousel ads, video ads and lead generation ads, to determine which ones deliver optimal results for your manufacturing business. General Electric (GE) actively engages in event marketing and collaborates with influencers to amplify its brand presence.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

FEBRUARY 1, 2021

Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). This is especially difficult for digital events, which can’t rely on physical modes of marketing such as bus wrapping and event swag. Look into the KPIs of previous events you’ve held.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Anything Goes Marketing

DECEMBER 15, 2008

While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)? Let's assume that the marketer may not know all of this information just yet.

RSS 100

RSS Autoresponders Newsletter Display 100

Hubspot

APRIL 13, 2021

Of course, you've seen large-scale event promotions. But you're probably thinking, "We don't have that kind of budget" or "What are more creative ways to increase brand awareness and lead generation?". Let's review some of our favorite ways to creatively promote your event without breaking the bank. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Valasys

APRIL 10, 2020

Though the cost-per-lead is higher, the method is still worth the price for supporting account-based marketing endeavors. Of late an increasing number of online lead generation organizations are allowing companies to filter their lead purchases by company name. Creating one-to-one c-level campaigns.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Email Marketing. Haven’t mapped out their buyer persona. Free Downloads.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

SnapApp

DECEMBER 20, 2018

Depending on which content format you choose, you can have a nice lead-generating content piece tailored to the top, middle, or bottom of your sales funnel. Leverage Events (Digital and In-Person). Webinars – as we’re sure you know – are one of the best ways to attract and nurture B2B leads.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. How to find B2B leads. Your current clients are your way to your B2B sales leads. Let’s roll! Attract them.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

6sense

JANUARY 7, 2016

Content Marketing – the writer, editor, critical thinker and creative who executes on the product marketing strategy and creates the stories and collateral that bring your product marketing message to life. Event Marketing – this team personifies your content marketing efforts.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48