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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 102
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5 AI Ethics Questions Marketers Must Ask

CMSWire

Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. Continue reading.

Ethics 109
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3 ways marketers can build trust with data ethics

Martech

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. But the trust that it builds among customers can be even more impactful. “It’s

Ethics 135
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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. And so is consent.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.