Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? While, desktop ad views dropped -10%.

Display 98

Display Stats Advertisements Advertising 98

Porch Group Media

NOVEMBER 10, 2022

Mobile Email. 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Mobile Email. Your audience is mostly mobile – you should be too.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Mobile-first experiences will become table stakes post-COVID-19. A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 60% of searches came from mobile devices ( Rellify ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Porch Group Media

OCTOBER 24, 2019

eMarketer ). Native ads receive 53 percent more views than traditional display ads. eMarketer ). Mobile ad campaigns are five times more effective than online advertisements. Mobile Marketer ). Appearing in mobile search ad results can increase brand awareness by 46%. Mobile Advertising. Hootsuite ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Data about each of your customer interactions must be combined into one consolidated customer view. Design for Mobile – Always. Disruptive Advertising ). Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Ads that were intrusive to their experience—like pop-ups, mobile ads designed for accidental clicks, pre-rolls, and banners—topped the list. Want to feel depressed about marketing?

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. eMarketer ). In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. A few examples of these are: Activision Blizzard Media’s Playables are branded stand-alone mobile app games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. A few examples of these are: Activision Blizzard Media’s Playables are branded stand-alone mobile app games.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio, and CTV. The shift in viewing is followed by a shift in where advertisers are allocating their budgets.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. A small fraction of advertisers may view Facebook as irrelevant, but the platform will keep aiming to change that with measures that improve mobile usability. To no one’s surprise, Facebook drove the majority of that growth.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Martech

JUNE 29, 2022

Invalid traffic is generated by humans who click on ads to deplete their competitors’ budgets, or are paid to click/view ads (click farms). Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.

Marketing Attribution 102

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102

Convince & Convert

JUNE 27, 2014

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action.

Social Marketing 148

Social Marketing Work Management Marketing Management Emarketing 148

Porch Group Media

MAY 21, 2019

eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). Appearing in mobile search ad results can increase brand awareness by 46 percent.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Biznology

FEBRUARY 22, 2016

Because not all ads served are able to be viewed, the IAB established a definition and standard for viewability. 79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. 17% of programmatic inventory is viewed by bots (Adludi). Why does this matter?

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

ClickZ

JANUARY 15, 2021

Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile, Unilever, and more. To quickly discover Jivox’s offerings, you can also view their Tech Talk below: Working with data, personalization, and cost savings.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. eMarketer ). Mobile Advertising. during 2018, reaching $7.85

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. hours a day viewing video content. eMarketer ). 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Content Standard

JANUARY 5, 2016

Online Video Views Are Rising Rapidly. hours each day watching video content in front of a screen in 2015, eMarketer reports. Mobile Becomes Video Driver. Widespread mobile use is spurring the increase in video views. Thanks to mobile, video recorded vertically got a shot in the arm.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Parse.ly

NOVEMBER 14, 2018

We couldn’t help but wonder what was going on with these mobile referrers, and how they affecting were traffic to publishers. Looking at page views to articles since April, it’s clear that there’s an uptick: Traffic referred by smartnews.com to Parse.ly’s network from April 1 to October 26, 2018. SmartNews revs up traffic.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Choozle

MARCH 18, 2020

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. This audio content can be streamed on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Digilant

MARCH 2, 2023

Source: Cisco) More than 75% of video viewing happens on mobile. Source: eMarketer) Video is the number 1 source of information for 66% of people. That is 2 hours a week than a year ago and 7.5 hours more than the last three years. Source: Wyzowl) 72% of consumers prefer videos to learn about products or services.

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Porch Group Media

SEPTEMBER 24, 2019

Mobile Video – 56%. Traditional and digital media channels were also ranked together for a more complete view. . . Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Native ads receive 53 percent more views than traditional display ads. Mobile Marketer ).

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Bannerflow

MAY 22, 2023

Enhanced Engagement CTV offers a more immersive and interactive viewing experience compared to traditional TV. As the rise of mobile and connected devices continues, advertisers can include their CTV campaigns in bigger omni channel campaigns that span multiple screens, including smartphones, tablets, and desktops. billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 The functionalities are definitely different than Twitter and Facebook and on desktop and mobile. On mobile, the functionalities are slightly different: 1. Same as the desktop view, click the icon that looks like a paper airplane. Tap ‘Copy Share URL.’

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Contently

JUNE 3, 2016

For marketers, and anyone else whose business focuses on internet usage, the slowdown isn’t a sign to take mobile less seriously—if anything, mobile will only become more important as people spend more time on their devices. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 This may surprise you, but with mobile consumption at an all-time high, and attention spans at an all-time-low, use a long-form content strategy when it matters most. You read that right.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

JUNE 23, 2015

eMarketer ). In 2005, searchers spent just under 2 seconds, on average, viewing each listing; in 2014 that has dropped to 1.17 Mobile accounts for 11% of the total. Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Bannerflow

NOVEMBER 22, 2018

Mobile first. The truth is your beautiful display ad – made desktop-first – is far more likely to be viewed on mobile. According to eMarketer research views of mobile display ads now outpace desktop by quite some measure. of all display ads in the US are mobile ads, compared to 29.7% Yes, really.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

readwrite

APRIL 25, 2018

According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. eMarketer also projects that within the next three years, the number of people who have never subscribed to paid television services will equal the number of people who have abandoned it.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Biznology

OCTOBER 15, 2018

Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. However, recently, there have been developments that imply that there is still a great desire to view linearly – in real time. Those videos led to around 600,000 views – an outstanding number.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Marketing Craftmanship

AUGUST 18, 2017

Using the automotive analogy, too many marketers are attempting to drive an 18-wheel tractor trailer through busy, narrow city streets without knowing how to shift the rig’s gears or apply the brakes, and lacking side-view mirrors. It’s certainly a statistic that raises the hackles of Marketing Automation companies.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Martech Advisor

OCTOBER 24, 2019

The daily lives of consumers have changed, with most people spending more than five hours a day on mobile devices, and for marketers to succeed, they need to meet the consumer where they are—which happens to be on their smartphones. In 2018, programmatic mobile ad spend in the U.S. grew 25%, from $24 billion the year prior.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46