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How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Leverage LinkedIn.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Google Analytics.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Makes sense.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( A full 15 percent of the searches Google sees every day are searches the company has never seen before. Google ). eMarketer ). eMarketer ). eMarketer ). Jumpshot ). statcounter.com ).

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Innovations in Search and Social [July 2023]

QuanticMind

Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Great googly moogly, that’s a lot of Google updates! Lizzo knows what to do. Read more from the official release here.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. and considering how you would address questions posed.

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